The New Coordinates Of The World Stage At The Expo

The west is so close to the world.

In October 20th, the fourth China western international cooperation forum.

Pan Asian Cooperation

Not only this voice, "the deficit concealment the truth of the world trade pattern" -- the west is affecting the agenda setting of the world unprecedentedly; "nowadays, the focus of the supply chain is shifting to the west of China" in the globalization age, the west is unprecedentedly placed in the high hopes of the world.

The twelfth China western international fair, which has just concluded, has found the new coordinates in the world stage - the leader of international cooperation.

The level of internationalization has greatly improved, and the Western Conference has changed from the participants to the leader.

In 2002, the smell sensitive media found that the name of the Expo was more than two words. It became the key word for the growth of the Western World Expo in the next ten years.

From the "integration of the West with the world" to "let the world know the West and let the west go to the world", from "open Sichuan to welcome you" to "open West, a bright future", the Western Conference has always conveys a strong desire to integrate into the world through the western conference.

In 2011, the theme of the twelfth Western Conference was "leading international cooperation and expanding market space".

The West Expo truly reflects the integration of the West into the world and the world's focus on the West.

The 5 day event will give a profound interpretation to the world.

A total of 4564 enterprises from 52 countries and regions participated in the Expo, of which 44% came from overseas. The International Pavilion is the absolute highlight of the West Expo.

Judging from trade pactions, the current trade fair of the West fair main exhibition hall and the 2011 West China international purchasers General Assembly traded 231 billion 800 million yuan, including 11 billion 840 million overseas dollars, accounting for 29.6% of the total turnover.

The so-called lead, of course, has a deeper meaning.

Leadership is reflected in the participation of international opinion leaders.

"Not only did I come to Chengdu, but I want to see 8 Iceland enterprises stay," he said.

Heavyweight officials like Steingrimml Sigfusson, Minister of finance of Iceland, became the direct promoter of the international leadership of the West World Expo.

This year, France's current deputy speaker of the Senate, former Prime Minister Raffarin and other foreign dignitaries, Minister of trade and industry of Malaysia Mustafa and other ministerial officials, and World Trade Organization director general Lamy and other key international organizations gathered in the Western Conference.

The leading force of the world's top 500 companies is self-evident.

The 149 world top 500 and multinational corporations took part in the Western fair. Only one activity of the "Sichuan multinational investment cooperation forum", there were more than 110 world top 500 enterprises and the top three multinationals in the industry. Among them, 17 top 500 enterprises were represented by global vice presidents.

The United Nations Office of project services participated in the 2011 Western China international buyers' Conference for the first time this year.

Leading is also reflected in the depth of involvement in international cooperation.

Chengdu is no longer the only focus. Multinational companies are pushing forward to the two or three tier cities in Western China.

At the promotion conference of Leshan's leading industries, Sany and France Air Liquide (China) Investment Co., Ltd. and other top 500 top executives gathered to attend the meeting.

Liangshan and Holland signed 4 agreements to build a world-renowned Flower brand.

The field of internationalization is more and more extensive.

"We very much hope to see the joint production of Chinese and French aircraft flying in the air". China and France have found consensus in many fields such as aviation and environmental protection. China EU cooperation has moved towards the deepwater area, from the initial investment and trade cooperation to the development of technology cooperation, patent pfer, jointly promoting the industrialization of technology and the pformation of scientific research achievements.

Leading is also reflected in the setting of international issues.

In 2008, the first China western international cooperation forum was unveiled at the Western Conference, and the 2008 Chengdu consensus was reached by representatives of more than 20 countries and regions.

Since then, the 2009 Pan Asian action plan, the Pan Asian pport cooperation outline 2010, and the theme of Pan Asian cooperation and green development in 2011 have already broken through the West and expanded to Pan Asia, thus becoming a global hotspot.

How should the world cope with the increasing international trade frictions? The Western Conference is becoming the forefront of international research.

For the first time this year, the World Trade Organization held the seminar on high-end international forum: global manufacturing and trade - Global Value Chain and its impact.

Rami, director general of the world trade organization, said that the issues to be discussed at the WTO ministerial conference to be held in December will be synchronized with that.

Where does this strong lead come from?

At the Western Conference this year, Wei Liguo, the first class counselor of the European Union mission to China, revealed a 2020 strategic vision project for the 80 billion euro plan, and the EU continued to throw olive branches to Sichuan enterprises under the economic downturn.

As early as 2008, in the gloomy global economy, the world discovered a bright color at the Western Conference of the year. Along this bright color, the world discovered China and discovered the new growth pole of Western China.

Since then, the world has no way to refuse the rapid access to the new growth pole.

The level of professionalism has been significantly improved, and the Western World Expo and the world's efficient dialogue.

When the melodious music rings, nine giant LED HD screens, kung fu panda, Xian Xia cartoon and picturesque scenery in the West are presented in succession.

In October 20th, Chinese and foreign guests at the opening ceremony of the twelfth Western International Expo saw a magnificent performance.

If the content of the show is the blending of traditional and modern western culture, the story behind the performance reflects the great changes of yesterday and today.

In April this year, the opening ceremony of the twelfth Western Conference was launched for global bidding.

Finally, a well-known cultural and media company in China came to the fore and won the right to host.

With the opening ceremony as the representative, professional service providers are fully involved in all aspects of exhibition, exhibition service and exhibition management.

The key to the attractiveness of a convention is the amount of investment and trade.

A well received Eastern businessman made such a sigh.

Compared with the "abstract" influence of internationalization, thousands of businessmen look at the real harvest.

How to bring the great opportunities brought by "internationalization" to market results? This tests the professional level of the Western Conference.

5D mobile movie, robot that can say jump, and safety school bus against overload and collision.

Li Liping, a citizen of Chengdu, was intoxicated in the hi-tech Museum of the West fair. The intelligent robot picked up the steel beans and put them in another place accurately.

Li Rui, a purchasing manager of a machinery factory in Hangzhou, has been in the equipment manufacturing hall for two days.

The professional exhibition that accurately meets the needs of the audience has become the first sign of the professionalization of the Expo.

Beginning in 2009, the western conference began to consider changing the orientation of the "national festival", instead of setting up professional pavilions on the basis of industry.

The High Tech Museum and advantage industry hall set up at the 2010 Western Conference is an attempt to this idea.

At this year's Western Conference, the concept of specialized exhibition has been put into practice. Referring to the four major exhibition rooms, the electronic information Museum, the High Tech Museum, the equipment manufacturing hall and the agricultural industry hall, which are set up according to the western industrial development layout, have become an efficient platform for the dialogue between the West and the world.

The experience of professional exhibition of the exhibition hall has been copied to the 2011 International Conference of Western China buyers, and the special docking meetings such as electronic information, high technology, equipment manufacturing and agricultural industry will be held separately. Even if there are some unpopular suppliers such as Mao Rui, producing Japanese and accessories, they can easily match at the buyer's convention.

Last year, the Sino Indian business forum was further professionally plated into "China India outsourcing forum" this year.

The development of a large number of specialized forums such as the bio medicine conference, China camping forum, and the summit conference on innovation and development of China's building materials has made participants meet their needs.

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The professional service system of the Expo has also matured.

The "professional spectator day" established by the Western Conference in accordance with international practice is widely praised.

The whole western fair lasted for 5 days, and the first 3 days were mainly aimed at exhibitors and professional buyers. "If it's like a previous exhibition, it's like a noisy big market without business atmosphere, and an important businessman who doesn't have the status will not go to the world."

In addition, the Expo has also made online appointments for major events, established databases for buyers and exhibitors, and supplemented online and offline.

Since last year, the West Expo has introduced many professional service providers such as home construction, access control, logistics and pportation, etc., and has signed an investment promotion agency agreement with 21 domestic and foreign chambers of Commerce and associations.

In February this year, Sichuan International Exhibition Co., Ltd. was officially launched and put into operation in Chengdu, and marketization became the most powerful promoter of specialization.

In the context of the rapid development of exhibition industry at home and abroad, how can the West Expo stand out in many exhibitions?

The answer has been clear. Fully mobilizing market resources to provide more comprehensive pre -, post and post professional services for exhibitors and purchasers, and expand investment and trade results is the fundamental guarantee for enhancing its cohesion and attractiveness and achieving sustainable development.

New coordinates and new missions will be needed.

If you have a vision, you will not miss "Tianfu New District".

In the Sichuan Chengdu Tianfu New District Investment description conference and project signing ceremony, General Company, McKinsey Co, BOSCH group, SIEMENS, MITSUBISHI heavy industries, Intel, Maersk and other top 500 enterprises have shown strong interest in the debut of Tianfu new district.

The new round of the development of the western region has been fully launched, and the "12th Five-Year" has opened up. The Chengdu Chongqing Economic Zone has become a national strategy. The Tianfu new district is ready to go, and the world's expectations for the West are getting higher and higher.

According to a survey conducted in Japan, China is the first choice for Japanese enterprises to invest, and the focus of investment is shifting from China's coastal areas to the central and western regions. The ten year of the next ten years is the ten year of Western China.

The new expectations of the West naturally set new demands on the Western Conference.

The demand for internationalization is even higher.

The West has already tasted the sweetness of the internationalization of the Western Conference.

The process of undertaking industrial pfer of major projects in Western China is almost the same as the internationalization process of the Western Conference. In this process, the West almost stands on the same starting line with the East.

But the West meets not only needs to meet the increasingly strong international demand in Western China, but also needs to meet the international demand of eastern China and the whole world.

This year, the Japan trade promotion organization and Japan China Economic Association organized representatives of more than 100 manufacturers to participate. They brought 40% of the products of the Western fair to China for the first time, and 60% of the brands came to the West for the first time.

The global economy is sluggish and demand is sluggish. The products outside the West will be open to the Western Conference.

Although the western region itself has vast market space, more manufacturers are more interested in accessing the Western fair into East Asia, South Asia and even broader international market.

"Malaysia has many investment enterprises in Sichuan, but we think Sichuan's investment in Malaysia is not enough."

At the Malaysia China business opportunity promotion conference, Mustafa Mohamed, Minister of the Ministry of international trade and industry of Malaysia, put forward suggestions for the internationalization of the Western fair. The focus of the internationalization of the Western Conference should be from helping the west to "import", and appropriately encouraging the western enterprises to "go out", so that more western countries and regions can enjoy the joy of "bringing in".

At the current western conference, the invitation of the world to the West has probably been equal to the invitation from the west to the world. "We have very beautiful sea and beach, but lack of high-end hotels and conference centers". Zanzibar, Tanzania, invites Chinese western enterprises to further develop tourism in Tanzania.

Maldives invites Chinese enterprises to invest in the fields of construction, tourism, clean energy and so on.

The demand for specialization is also higher.

Five minutes to finalize a project, which is no longer a case at the Western Conference, how can more international manufacturers come to Holland? "Iceland day" and "Taiwan Japan" have entered the Western World Expo for the first time. More and more countries and regions have put forward more personalized exhibition requirements.

"I hope not only to focus on the big enterprises in Japan, but also to pay attention to Japanese SMEs, and hope to provide more investment platforms and opportunities for Japanese SMEs." the former Japanese Prime Minister Hatoyama Yukio suggested that the Western Europe Expo could provide personalized services for different segments.

With new coordinates and new missions, the West Expo needs a new vision, a new mind and a new spirit.

At the Western Conference, India's strong performance in the Sino Indian Service Outsourcing Cooperation Forum was interpreted by some as being a unilateral promotion of a service outsourcing enterprise in India. But in the new perspective, it is exactly the real interpretation of the global service outsourcing industry.

At the Sichuan multinational investment cooperation forum, multinational companies are eager to enrich their resources. Some people think that this is a key link for the international energy giants to rush to the West. But in the new perspective, it should be seen as a necessary step for western enterprises to integrate into the global industrial chain.

A new "Silk Road" to the world is becoming wider and wider.