Export Shoe Enterprises Accelerate The Development Of Domestic Market

Many China

The fair will be held on 4 October 31st, and the fourteenth Dongguan international shoe show will be held in Dongguan Houjie on November 1st ~3.

These two big shoe exhibitions will become the industry weathervane.

It is understood that this Canton Fair, as the European debt crisis intensified.

Market change

Declining demand in Europe and America, narrow export routes and wide domestic market

The 110th Canton Fair opened on October 15th.

It is understood that with the intensification of the European debt crisis and the decline in demand in Europe and the United States, orders in Europe and the United States have generally declined this year.

"Under the reality of the economic downturn in Europe and the United States, even if the EU's anti-dumping duties on leather shoes are cancelled, the export market of footwear industry is still not optimistic."

Guangxi Yulin Cheng Shun Footwear Co., Ltd., the head of the domestic market, He Wei said, comparing the overseas market and domestic market development space, Shun Shun shoes industry is more optimistic about the domestic market.

Ho Wei analysis: "influenced by factors such as the continued appreciation of RMB and the increase of labor cost, and the trend of European and American large brands such as Nike (Nike) and Adidas (Adidas) to withdraw their overseas foundry production lines to the mainland, the company believes that the export path will be narrower and narrower.

On the contrary, China's economic environment continues to improve, and domestic sales growth is amazing.

The most important thing is that the average Chinese shoe consumption per year is less than that of the American 1/6, and there are fewer varieties to choose from and the market is promising.

"According to the analysis and forecast of the investment strategy of China International Footwear Retail Industry in 2011, 80% of China's urban population will earn more than US $3000 by 2013, and will become a target customer base for upgrading the consumer market.

The growth of revenue will lead to a substantial increase in clothing and footwear retail and high-end brand market capacity.

He Peiying, general manager of the Dongguan international shoe exhibition organizer Hongkong elegant Exhibition Service Co., Ltd., told reporters that Chinese shoe enterprises are actively exploring the domestic market.

Industry recommendations

The domestic market should be divided into quasi market segments and regional differences.

It is understood that Cheng Shun footwear industry started in 2009, and vigorously expanded its domestic sales business with the brand "Ai Fei Te", and accumulated some experience in domestic sales.

For how to do a good job in the domestic market, he only has such a proposal: "it is very important to understand the regional differences.

Take the northern and Southern markets as an example, Guangzhou people are fond of fashion and fashion trends, especially women.

The market in the north is just the opposite. People have a high demand for materials. They are fond of leather, heavy and warm, and durable.

Therefore, the product launch needs to be treated differently.

"The reason why we sell domestically is simply that the same type of products are too expensive in China, and people can choose fewer styles, but also lack of convenient services and professional sales techniques."

Xie Yang, director of Yiyang (China) Footwear Industry Co., Ltd. said: "for the OEM company, which focuses on fashion men's shoes for a long time, the domestic market is very large and more attractive.

As long as the service is good, there is no time or no desire to shop and have no favorite brand, and it is enough to not know how to distinguish the shoes from the good ones or the men who do not match the clothes.

At the same time, Xie Hsun proposed that innovation and upgrading are the key to success, whether export or domestic sales. "Although the export market is not optimistic at present, China's small and medium-sized enterprises are still competitive as long as they are calm down to improve product quality and increase innovation and R & D efforts.

As a matter of fact, there are too many factory orders that can be done well.

Always crying out that the export is hard to do is only because of the inability to do the product well.