Clothing Price Is Fiercer Than Tiger &Nbsp; Garment Enterprises Are In "Stock Mire".

The autumn rain made people feel cool, this is a good season for autumn clothing sales, but this year's soaring autumn price has inhibited consumers' desire to buy.

In fact, as early as late August, autumn clothing had already been pferred to the market, and the price of clothes with the same color and style last year was 10%-20%.

"The price of autumn clothing has increased by 10%~20% over the past year. Last year, our newly listed shirts were generally around 200 yuan, and this year is almost 230 yuan."

Beijing contemporary shopping malls sales staff said sales staff said.

In response, more than one industry insider said that although the price of autumn clothing rose by about 10% this year, it was smaller than that of last autumn's 10% to 20% increase.

There are differences in origin.

Last year, clothing increased substantially, mainly due to the promotion of clothing raw material prices and the production chain.

In fact, cotton prices hit a new high at the end of last year and the Spring Festival this year, and then went down all the way. From the end of 2 this year to August, cotton prices dropped by about 40%, and several of them fell below the national reserve price of 19800 yuan / ton.

However, this process takes time from cotton picking to spinning into cloth and then to the garment factory to process finished products. Now the autumn fabrics on the market are purchased in the first half of the year, and the cost is still high.

On the other hand, the cost of labor and pportation has increased over the past six months.

Mr. Liu, who has been engaged in clothing business for more than 20 years, told the author, "last year, hiring a waiter was also 1500 yuan / month, and now it has risen to 1800-2000 yuan / month."

Meanwhile, the cost of labor in garment factories is soaring.

The rise in labor costs to a certain extent

Like sporting goods, down products also have strong demand for price rise.

The latest news, in September 7th, at the thirteenth Jiangsu international clothing festival, Bosideng, Yalu and many other enterprises were said to be affected by the rising cost of raw materials and manpower. The price of new clothing launched in the second half of the year will rise from last year to 10% to 20%.

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Stock mire

In fact, not only autumn clothing, since the second half of last year, clothing prices have been "triumphantly advancing".

The increase of product prices directly stimulated the performance of brand clothing enterprises.

Publicly available data show that sales of clothing sector listed companies reached 40 billion 627 million yuan in the first half of the year, up 22.43% over the same period last year, and net profit attributable to parent companies was 3 billion 629 million yuan, up 49.12% over the same period last year.

In the first half of 2011, the United States has achieved a total revenue of 3 billion 792 million yuan, an increase of 49.31% over the first half of the year, and a net profit of about 376 million yuan, an increase of 833.06% over the same period last year.

Semir apparel achieved total revenue of 3 billion 9 million yuan in the first half of this year, an increase of 36.64% over the same period last year, and net profit of 437 million yuan, an increase of 29.12% over the same period last year.

However, the price increase is a double-edged sword, while stimulating the performance of garment enterprises, it also inhibits a certain degree of consumption desire.

Faced with the high price, some consumers cling to their pocketbooks.

According to the statistics of Shanghai apparel industry association, sales of clothing products in ten major shopping malls in Shanghai in May 2011 increased by 993 million yuan, up 21.1% over the same period last year. The average selling price was 508.5 yuan / piece (set), an increase of 26.5% over the same period last year, which sold 965 thousand pieces (sets), down 28.6% compared to the same period last year.

Among them, women's clothing accounted for about 1/3 of sales. In 2011, the total sales volume was 1 million 952 thousand (set) at the end of 5, representing a decrease of 88 thousand pieces (set) compared with the same period last year, a decrease of 4.3% compared with the same period last year.