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Golden Autumn Dou Yan: China'S First High-End Brand Underwear Exhibition Opens In Shanghai

2011/10/24 19:07:00 64

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In October 20, 2011, China's first high-end brand underwear exhibition was unveiled at the Shanghai International Convention Center. The famous underwear brands such as Shu Fang, LISCA, Pierre Cardin, Italy Lady Luck, Japan Bao Ruth and Taiwan Chilil compete with each other to show the Chinese retro lingerie blockbuster. Goodbye, Shanghai!

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The SHANGHAI TOP BRAND LINGERIE FAIR is hosted by the British textile industry association. Rio Exhibition (Shanghai) Co., Ltd., is committed to creating high-end brand service platform for high-end brand underwear enterprises at home and abroad.

The organizers are adhering to the "brand service quality, not weight", in-depth study of the core development concept of high-end brands, with enterprise development as the responsibility, to meet the needs of the brand market in all directions.

The exhibition covers an area of 2500M2 and has a total of more than 20 booths. Apart from the media, all the other high-end underwear brands are not called large scale, but they fully confirm that the organizers have confidence in the exhibition, do not seek the area and do not seek popularity, and provide value services for each exhibitor.

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Precise positioning, international brands have signaled

Although the development of China's underwear industry has only been more than twenty years, its momentum is fast. Every brand has sprung up in the huge market. International brands are also competing for the Chinese market.

At present, the annual sales of underwear are over 100 billion, increasing by nearly 20% per year, and the market capacity is 500 billion yuan in the next 5 years. It has become the most potential branch market of China's garment industry.

However, compared with the international market, it is still lagging behind the US and Europe, and is also very different from Taiwan and Japan.

Domestic underwear enterprises are developing slowly. On the one hand, they are restricted by materials, manufacturing technology and consumer cognition. On the other hand, the backward concept of local enterprises and the lack of cultural support for products are also a major factor restricting the development of the industry.

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As a fashionable metropolis such as Shanghai, the rapid development of underwear industry is inevitable. However, there are not many professional underwear exhibitions in China, such as Paris underwear exhibition. There is no such large-scale international high-end exhibition. For this reason, SHANGHAI TOP BRAND LINGERIE FAIR announced its efforts to build the first China high-end brand underwear exhibition at the initial stage of investment. The initial service has invested nearly tens of millions. From the system development, market data, shopping malls, agency franchisee invitation, media promotion and so on, follow up one after another, providing fast and beneficial information for high-end brand enterprises, and providing high-quality platform services.

In the short period of three months, there is no lack of big international cards calling for enquiries, giving recognition to the exhibition platform. Unfortunately, due to the fact that the exhibition fees were submitted for approval and the activities were arranged too hastily, they were absent from the exhibition.

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Elaborate exhibition activities attract people's attention.

Since the first session of the exhibition, not only the on-site service is improving, but also the external publicity and promotion.

"Goodbye, Shanghai" is the most elaborate lingerie blockbuster with the Chinese characteristics carefully designed by the organizing committee. In 30s, Shanghai was bustling, decadent and romantic. The women in that era were sometimes hot and sexy when they were traveling. The scenes, props and music of the lingerie show led the guests across the old Shanghai and shared the old Chinese year.

During the exhibition, the classic European style lingerie underwear from Slovenia, LISCA, not only brought unique Europa style to the guests, but also invited the ambassador of Slovenia, Ambassador of China, Minister of public affairs and other authoritative leaders to come to Shanghai's high-end brand underwear exhibition hall, and to interact closely with the Chinese underwear industry.

To create, there must be challenges.

To build China's first high-end brand underwear exhibition platform, and strive to serve the underwear industry, we have been working hard.