Men'S Clothing Industry Maintained A High Growth Trend &Nbsp; Securities Companies Suggested Paying Attention To Brand Clothing Enterprises.

Benefiting from the upgrading of consumption, the textile and garment industry has entered a period of rapid growth.

In the industry

In the 1-9 months of this year, China's textile and apparel exports totaled 186 billion 139 million US dollars, up 24.3% from the same period last year, and the growth rate dropped by 1.42 percentage points compared with 25.72% in 1-8 months.

Among them, the export of textiles was US $70 billion 904 million, an increase of 25.9% over the same period, and exports of clothing and accessories reached US $115 billion 235 million, up 23.3% over the same period last year.

Domestic sales data are still growing at a high speed.

Clothing category released by Statistics Bureau in September

Orient Securities believes that the data confirm the effectiveness of this year's brand clothing business, especially for the autumn and winter price increase is generally around 10-15%. With the advent of autumn and winter, the clothing consumer price index is expected to continue to rise.

GF Securities said that China's Micro evidence shows that the characteristics of consumer upgrading are obvious, 74% of consumers have consumer escalation behavior, and the characteristics of consumption upgrading are obvious.

The report points out that domestic men's clothing is positioned in the middle market, and there is a certain gap between the price and foreign brands.

After years of development, the enterprises represented by Fujian men's wear brand have gradually matured in product design, brand building, brand personality, brand marketing (advertising input, etc.), supply chain management, channel terminal construction and so on. The layout of men's clothing is relatively dense, strong and strong, and the rule of winner taking all day by day appear in these sub industries.

In fact, from the first three quarters of the listed companies earnings report, men's clothing industry is expected to exceed expected performance.

CICC said that the overall price rise of the plate was obvious, and the cost increase was passed on to the downstream consumers. The gross profit margin increased significantly, and the sales volume continued to maintain healthy growth.

It is expected that the plate will accelerate growth, and the growth rate of over 30% over the next two years will be maintained.

In addition, from the recent three orders of men's wear, men's clothing industry has not been adversely affected by high inflation.

Shenyin Wanguo pointed out that the order of 2011 spring and summer in September last year will increase by about 20%. In March this year, the order of 2011 autumn and winter will increase by about 20-25%; the 2012 spring and summer order in August will increase by about 30%.

The agency believes that the men's clothing is less expensive in the channel.

In terms of investment strategy, CICC believes that the performance of the seven wolves and nine Mu Wang can maintain a growth rate of more than 30%, and the valuation is more reasonable. In the next 12 months, the valuation plations can bring about 30% increase in space.

The growth rate of YOUNGOR's clothing business can be maintained at over 20%, and the peak value of real estate settlement will be in the year after next, and the asset value will be underestimated.

GF Securities recommends focusing on those companies with good quality, stable business and growth, and growth rate of around 25%-35%, such as nine Mu Wang and Semir costumes.

In addition, there is an inflection point in the management style, both inside and outside and in refinement.