Shanghai Fashion Week Hits Beijing China International Fashion Week

At the end of October and early November, Fashion Week held in Shanghai and Beijing began.

Shanghai fashion week has always been the main international brand. The China International Fashion Week in Beijing is the longest fashion week in China. It has gathered many famous designers in China.

The two fashion week is competing for the most Chinese and international.

The four fashion week seems to have come to a close. The fashion week of Shanghai and China Fashion Week are scrambling.

What's interesting is that Mercedes Benz just announced the sponsorship of China International Fashion week from this year. In Shanghai fashion week, another car company Cadillac came to help.

No matter how the main committee considers it, the international brand name is a good thing after all.

Beijing and demo Shanghai are almost at the same time. How do designers choose? The industry also has such a view: foreign brands enter China, new brands or designers want to be sharp, choose Shanghai fashion week to play outposts, designers want to cover their reputation in China, and keep a firm foothold, the first choice is China International Fashion week.

Fashion week, as an imported product, has drawn lessons from our fashion consumption and dressing up, but it is inevitable that there will be "no innovation" in the long years of development.

The recurring fashion week, the recurring topic, the China fashion week two times a year has become a virtual scenario when everyone starts to discuss when it can be changed from "made in China" to "made in China".

This proposition is too big, and there is no perfect solution yet. We are going to talk about Shanghai, Beijing and the two fashion sanctuary. Almost the same fashion week has been found. What is the key point? Who can represent China is not the most important issue. How to find the right position is the top priority.

Shanghai: the main international brand

Today, with the flourishing development of fashion industry, a city

Whether for media people, young designers or ordinary spectators, the four major international garment weeks are still very far away.

From TV magazines, we can see the trend of lively learning, but its position is just like that of a big star and the common people.

Shanghai fashion week and China Fashion Week are at least around us.

Shanghai fashion week, which is just 10 years old, has been playing the international brand since its opening.

The designers and brands of France, Sweden, Holland, Mexico, Australia, Japan, and China's Hongkong and Taiwan are all making show, though most of them are still there, but the direction of operation is quite clear.

Although overseas famous brands and designer designers only occasionally appear, their influence is limited.

However, the smart Shanghai people have many practical ways to operate, such as the establishment of the Exhibition Center for designers, and the cooperation between designers and brands.

China International Fashion Week is worth the affirmation of the appeal and influence of garment industry in various regions of China.

However, the phenomenon of pattern and stylization is rather serious, so it is urgent to improve themselves through innovation in the form of activities.

Beijing: clear-cut and encouraging originality

A media colleague once expressed his feelings about China's fashion week. "With the traffic congestion in Beijing, watching the show between Beijing Hotel and 798 every day is definitely not a pleasant thing.

However, what is even more difficult is that every year's show is very similar. It also requires the media to make innovative reports every year. The media colleagues have been in the rain and rain for 6 years, and have been familiar with the China fashion week.

Many people do not understand why Mercedes Benz chooses to sponsor China Fashion Week at the beginning. In fact, it is a normal strategic move from Mercedes Benz's own marketing point of view, but it is of great significance to the organizing committee that has long explored fashion week.

The two international fashion week "New York Fashion Week" and "Berlin Fashion Week" have been sponsored by Mercedes Benz.

With many practical experience in sponsoring the international fashion week, Mercedes Benz has taken a clear-cut stand in its cooperation with China fashion week. It supports China's avant-garde design and encourages originality.

It not only sponsored the avant-garde Designer Awards, but also provided the winners with the opportunity to launch a special fashion show next year in Berlin fashion week.

Mercedes Benz's little action is the key to breaking the plight of Chinese fashion week.

Although China's international fashion week is not equal to New York and Berlin fashion week because of Mercedes Benz's sponsorship at the same time, it has proved the direction for China's international fashion week, which has not been able to break through for many years.

Breaking through design

In the first half of this year, in the face of the sluggish fashion week in Shanghai and Beijing, both the industry and ordinary fashion lovers sent out a feeling of "chicken ribs".

After experiencing the two extremes of domestic brand grab conference and strongly inviting the international fashion brand show, the development of Chinese fashion week has entered a predicament.

Once many Chinese clothing brands scrambled to show their strength in the fashion week of China, but the empty design and the concept of no soul made this show a replica of the brand order meeting.

In order to enhance the ability of fashion week to integrate with the world, the organizing committee has also strongly invited international brand moving show to China.

Although there are strong brands to support this, they are all copied from the original market, with no novelty and ostentation and creativity.

This time, the naming merchant called the roll to support the design, support the original, and also wake up the Chinese fashion week, which has been seeking breakthroughs.

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Whether in Shanghai or Beijing, many people think that the biggest problem in China's fashion week is not enough power to attract big players to come.

In fact, the influence of fashion week is big except for the facade.

Fashion is the core of cultural design.

Fashion is culture. This proposition is not questioned. But in the past, the interpretation of Chinese fashion week was too simple. Several brands of Chinese goods that could afford money, plus several designers who made evening dress, arranged for two shows to walk very lively, but without soul.

With the largest fashion consumer group in the world and the most fashionable fashion consumer market, many people can not help asking: "where is China's fashion culture?

"Design is the soul of fashion. After experiencing too much discussion about" independent brand establishment "and" consumer culture ", perhaps from the design of fashion source, respecting this cultural phenomenon can promote Chinese fashion to go faster.

Chinese design has got rid of the magnification of the original big red, green or simple symbols. We hope that China Fashion Week can enter the ranks of the world's attention and hope that China has its own unique fashion culture. Maybe this time, with the help of naming merchants, we will pay enough attention to the design, and really turn the stage and the exhibition space to those designers with real talent.