Affix The Foreign Language Price Tag &Nbsp; "The Phoenix".
People's network yesterday reported the price chain of clothing, many enthusiastic readers reported.
clothing
The "profiteering" also has a more convenient way: OEM, that is, spend a few yuan to set up the tag and the leading label of the international big clothing. The original cheap clothing can appear in the top grade foreign trade clothing shop and the shopping mall, the social value has soared 5~10 times.
Journalist survey found that clothing "OEM" sale has become the industry's profiteering "hidden rules", some businesses do not need to provide any formalities, it can provide a high degree of simulation of domestic and international brands.
clothing
Tag and collar, and these clothes hanging tag 1 cents a casual buy.
Report: OEM and change
Doubles price doubled
A small company that worked in a business company said that the small business she applied for turned out to be black.
mechanism
。
"This company dismantling a number of Korean miscellaneous blouses, dismantling water marks, putting their own labels and hanging cards on the top of the top grade.
brand
There are also stores in Jiangnan New District and other places in Guangzhou, and a lot of goods will be sent to shopping malls outside the country.
The clerk who has only worked in this company for three days has been fired.
"Don't let the clerks know too much. Just one day, and one more please."
Yok told reporters that those clothes were low-cost Korean brand shirts.
Standard loading
His brand name and wash water mark rose from several hundred yuan to several hundred yuan or even thousands of yuan.
As for the long story, reporter survey found that this practice has not been regarded as "news" in the clothing industry of Guangzhou.
Some of the wholesale clothing prices are low, but once packaged as "brand", the price is doubled.
"Nowadays, businesses sell only the clothes of the brand and do not make money at all. In order to make profits, many sellers choose this" OEM "clothes, and a brand needs to launch a number of new products every year.
Reporters after investigation found that Guangzhou Railway Station in the West Road Wholesale
market
The types of energy supply include
Tag
The service of dragons, plastic bags, main labels (main trademarks), size marks (size labels), composition marks (component labels) and origin marks (origin brand) and so on, and what brand can be made basically.
Korean clothing 90% Guangzhou real estate
Located in the west of Guangzhou, Hui Mei International Garment City is famous for its fashion design and manufacture in the clothing industry.
Reporters in recent days to the United States International, visited a number of shops found that "the owners of many shops are Koreans" this rumor is basically true, but shop salesmen for strangers familiar with the situation claimed by their clothing "made for South Korea", but often contain moisture.
"More than 90% of the costumes are made locally in Guangzhou, which are regular and high-end. Korean bosses will provide Korean version of clothes. In most cases, Korean bosses do not even have them, and factories can do according to their styles."
An insider, who declined to be named, said.
In a shop called M****, on the third floor of the Department of international trade, the reporter claimed to be a Korean boutique in the boutique store. He consulted whether the salesperson had any Korean clothing.
Unexpectedly, the sweet shop salesman, who was at the scene, taught the reporters how to cut the original sign (above the no origin label) and sew the new signboard.
"Many of our customers have cut off the original factory tag and put it on the new tag. The clothing accessories shop nearby can customize all kinds of labels, so you can change them."
"Now there are people selling our products online," she said. "You changed the label, not only for a high price, but also for the smart customers to go to the wholesale market to see the same price.
glasses
"
With a leather vest, the clerk assured the reporter that the price of the vest was only 230 yuan (two from batch), but if "changed the card", it would be fine to sell it to the shop 1000 yuan, because "before the customers came to pick up a couple of goods, it was a burst of money, and the goods went very well".
"We can sell eight hundred or nine hundred yuan in our own stores in Beijing and this city."
She added, "but without this brand, we will change the name of a sister brand in a store."
What kinds of signs do you want?
In a store that sells "clothing wholesale and retail", West Plaza, 2 West Point, the reporter saw that in the shop with no more than 5 square meters, the four walls were stacked with all kinds of signs. The supply categories included tag, hanging grain, plastic bag, main label (main trademark), size mark (scale), ingredient mark (Component Mark) and place mark (origin brand) and so on.
"Ordinary tag 1 cents a, slightly better 20 Fen, much cheaper!"
Seeing the reporter as a novice, the little girl in the shop spoke enthusiastically.
Signs
Exquisite.
"Look at our Korean sign template. This customer has printed the local telephone number in South Korea. How professional, he is high-end. Actually, the factory is in the South Village of Panyu."
According to the guidelines of the industry, the reporter found more than 5 adjunct shop in the west side of the station. There were many customers in every shop. Some of the shop assistants even had to take care of the online shops while greeting the guests in the store.
Clothing "fake foreign goods" is very common.
Domestic production, which is named in English, known as foreign registration, has become an international brand after hanging into high-end department stores. This practice is very common in the clothing industry.
In some fashion shops near Tianhe City, you can see all the names of brand names in English.
In a brand that starts with "F".
Men's wear
In the shop, the shop assistant told reporters that the brand originated from Italy.
However, the reporter saw from the label of the clothing that the brand clothing originated from Italy is actually produced in Guangzhou, and the explanation for the salesperson is "brand is registered in foreign countries, Guangzhou is produced, which is normal."
According to the reporter, at present, in some high-end shopping malls, clothing such as Italy, France, the United States and other so-called international brands, as well as Hongkong and other brands of clothing, many are domestic production of OEM products.
domestic
The same product produced by the same garment company is different because of the different brands.
Statement: imitation brand label is infringement.
However, businesses are not surprised by this practice. An industry insider said it was illegal to pretend to be an international brand and secretly make tags, labels and water labels.
But we just change to our own brand, although the name is foreign name, but this is not illegal, as consumers feel "fooled", that can not blame us completely.
The staff of the 12315 hotline of the commerce and Industry Bureau said that no matter whether the enterprises or individuals who entrust the processing clothing label, the leading label or the water washing standard, or the enterprises or individuals that have been processed, if they do not copy the trademarks of others on the basis of no business license, trademark identification, brand authorization agreement and other documents, they infringe the trademark right.
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