Zhejiang Hangzhou: "Yuhang Home Textiles" Collective Trademark Registration Success

I learned from the Yuhang Home Textile Industry Association 20 days ago that the country

Under the guidance of Yuhang branch of industry and commerce, the home textile industry association of Yuhang successfully registered the "Yuhang home textile" collective trademark, which was used by 154 member enterprises of Yuhang home textiles in 24 kinds of textiles, 20 types of pillow bags, and 23 categories of two commodity categories.

This is a major move for our region to build regional brand, promote the structural optimization of the home textile industry and extend the industrial chain, and promote the sustainable development of the home textile industry.

It's a step ahead.

Yuhang home textile industry has a long history and is one of the traditional pillar industries in our region. It is also one of the five major industrial clusters in our region.

In recent years, our region has strengthened the support of industrial clusters, and the domestic textile industry has been developing continuously and rapidly. Yuhang has been awarded the title of "China famous cloth art city". It has been included in the brand brand base of Zhejiang home textile products, and has become the world textile art weaving base.

In 2010, the industrial output value of textile enterprises in the whole region exceeded 10 billion yuan, accounting for 1/10 of the total industrial economy in the region, and 50 thousand people were employed. This is the industrial gold card of Yuhang district.

Yuhang home textile has a pivotal position in the whole country and even in the world. However, there are not many brands that have formed competitive advantages. There are 2 well-known trademarks in China, 3 famous brands at the provincial level, 8 famous trademarks at the municipal level, and 20 famous trademarks in the whole region.

Among them, "Yuhang" is the first drafting unit to formulate the national standard of decorative fabrics, and has established the industry status of "Yuhang home textiles".

The meaning of "Yuhang home textile" collective trademark

The "Yuhang home textile" logo is inspired by the form of cloth, and the shape is like a twining cloth.

Logo modeling is taken from the upper part of "Yu and he". It is an intuitive reflection of characters and a direct statement of unity.

Blue is the color of traditional Chinese civilian textiles in Jiangnan, symbolizing the exquisite textile craft background of Yuhang home textiles. The Yellow belongs to the royal color system, which indicates that Yuhang home textiles advocates the desire to develop high-grade textiles. Silver grey has international characteristics, and is the current foothold of Yuhang home textiles.

The three colors are stacked, with distinct layers and stable structure. They have the meaning of unity, harmony and reliability.