M&Q Fashion Black And White Children'S Wear - (Children'S Wear) Sales Skills

According to the sales experts of brand clothing stores,

The clothing brand monopoly is the most popular clothing sales mode in recent years. As long as join the clothing chain enterprise, from the shop choice, the shop decoration and the arrangement, to the shop staff's training and the promotion method and so on, all provides the help by headquarters, does not need to spend too much energy in the management.

The main clothing business areas such as Town God's Temple walking street, Tianyi Square and Kai Ming Street are currently playing the leading role in brand clothing stores.

Monthly income three thousand or four thousand yuan

According to the sales experts of China apparel management network, the brand

According to three years, the shop decoration and pfer fees are about 12 thousand yuan per year, plus 20 thousand salaries for two salesmen, 7000 yuan for electricity and telephone charges, 10 thousand yuan for management fees, 10 thousand yuan for taxes, 11 thousand yuan for other expenses, and 60 thousand yuan for annual expenses.

The annual turnover is about 200 thousand yuan, according to the gross profit margin of its brand 50%, the annual profit is about 40 thousand yuan.

According to the sales experts of China apparel management network, the brand clothing of franchised stores is running.

Franchised stores are not easy to survive

Compared with Chen Hong, miss Fang Xiang, who chose the shop in Tianyi Square, is not so profitable.

What she did was a mainstream brand of women's clothing in China. Her business seemed quite prosperous. But because of the large investment and high rents, the investment in the 200 thousand yuan year was only 20 thousand yuan, and it did not include risks such as inventory, depreciation, return and so on.

In fact, there are a lot of similar clothing stores.

The sales experts of China clothing network found that many small and medium-sized brand clothing stores in China are now doing business in a dismal way. The reason is that in recent years, the booming business of urban commercial shops has increased rapidly, and the cost of opening stores has been increasing. However, because of the fierce competition, the sales volume of franchised stores has been limited. On the other hand, shopping malls often have 40 percent off or 30 percent off sales promotion, which has a direct impact on clothing stores, especially clothing.

Selling clothes is very important.

Mr. Li has been in the Ningbo apparel industry for more than three years. Now he owns two clothing stores, and has sales counters in Yintai and two hundred.

Because he has been dealing with clothing for a long time, Mr. Li has a certain reputation in the industry.

He believes that in the traditional industries such as clothing, operators must be savvy first and have a certain grasp of the fashion trend of the garment industry.

Secondly, the sales experts of China apparel management network think that the choice of road sections is very important.

With the concentrated development of the urban business circles and shopping centers, the commercial areas of clothing are becoming more and more concentrated. Generally speaking, it is more appropriate to open a boutique to choose a clothing street with large flow volume.

However, these places also have a very fatal point, that is, the rent is high, the clothing is identical, and it is difficult to highlight the characteristics.

Of course, operators can also choose to open clothing stores in less prosperous places, but the interior decoration should be on the top, the operation should be distinctive, and the rent saved will be used to advertise and enhance the popularity. This will achieve unexpected results.

In addition, the operator has to learn how to talk to different customers and how to touch it quickly.

As we all know, July and August is the most light time for the brand clothing store. However, sales experts of China apparel network recently discovered that the business of "Vanda" store in the United States adida Wanda International Holdings Limited was very hot in Shanghai's Nanjing road.

Chen, who is responsible for marketing, told reporters about the secret of selling well in the off-season.

First, the brand influence, a good brand can get the general trust of consumers, so as to attract more customers into the store.

At present, Nanjing Road store has more than 3000 people in the shop every day.

Two, powerful product research and development capabilities, to ensure that every product displayed in the shop is boutique, which attracts consumers.

Different series of commodities satisfy consumers at different levels.

Three, the unique price system, China

Four, business people have been systematically trained and assessed, and everyone is a sales expert, ensuring the most perfect service to consumers.

Five, the location of the store is very important. It must be in the downtown area where the traffic volume is very large. The storefront area must also have certain requirements.

It is our principle to choose stores.