"Go Out" To New York To Participate In The Exhibition To Seize The Opportunity

According to the national retail Council's consumer holiday intentions and action survey 2011, consumers plan to spend an average of $704.18 on gifts and seasonal goods, a slight decrease over the same period last year of $718.98. Although Christmas is coming, due to the economic downturn in Europe and America, unemployment rate With the gradual increase of inflation pressure, the vast majority of consumers have cut back on purchasing funds. The arrival of the holiday season did not effectively pull the market back. Many of the respondents said they planned to reduce the cost of buying gifts. Cheap and affordable More important than last year. Practicality has become an important shopping principle in the post recession period.

Consumer prudence has made more and more American brands reduce procurement plans, reduce orders and lower costs. 2010, the United States retail Brand Guess decided to reduce the share of its goods purchased from China from the share of Asian purchasing 1/2 to 1/3 within 18 months. Other international brands have followed suit. "Every company is taking this road." Guess former executive JeffreyStreader said. This poses severe challenges to China's export enterprises to the US.

The advantages of Chinese textile enterprises are still in existence.

Over the past 3 years, China's labor costs have risen at an annual rate of 15%~20%, coupled with exchange rate fluctuations and raw material prices. More and more European and American orders are moving to low labour countries. Vietnam, after China, has become the second largest source of clothing imports in the United States. However, these countries are still in the initial stage of production. They often need to import fabrics from China to make garments. This increases their logistics costs. Once buyers are tight and orders are many, it is difficult for these countries to compete with China's large scale, high efficiency and flexibility. Southeast Asian countries are very clear about this.

Although orders are increasing in India, there are many problems. The problem of electricity consumption lies in the first place. The lack of power supply has forced many factories to spin around for 24 hours in order to ensure profits. In addition, some of the government's employment plans have made more and more young workers leave the textile factories and choose other jobs. In India, many women are unable to go out to work because of family control. Therefore, in India, most of the textile industry, which should be women's largest share, is replaced by men. Many factory leaders are extremely anxious because they can not recruit female workers. The power supply in Bangladesh is also unstable, and most factories need to configure generators themselves. In addition, the supporting industry is not perfect, the logistics efficiency is low, the professionals are not enough, and the production facilities are relatively backward, causing many European and American buyers to worry.

China Textile and clothing trade exhibition (New York) organizer, China Textile Trade Association, responsible person said that China has a large number of labor force, compared with other developing countries, labor productivity is higher, and highway terminal facilities are also superior. These factors make it difficult for foreign buyers to find places to replace China. China's advantages can not be replaced in the short term. China's export growth slowed in September this year, but still up to 17%. Clothing exports grew by 13.9% over the same period, and footwear exports increased by 20.9%.

Several exhibitors at the China Textile and clothing trade exhibition (New York) said that although many overseas buyers would compare the prices of exhibitors in Southeast Asian countries when asking for quotations, some high-end customers eventually chose them. China's high-end production capacity, perfect industrial chain and efficient logistics system are all important aspects of foreign buyers.

Against the backdrop of the global economic downturn, Chinese enterprises should focus on adjusting their industrial structure, expanding product lines, increasing design efforts, turning passivity into active attack, and "going out" to understand the market and creating profits under the unfavorable conditions of "single price, low price".

Enterprises should adapt to brand positioning and standards

"Guess attaches great importance to cooperation. We have been keeping in touch with our suppliers so that they can understand what our demands are. Second, increase the intensity of joint product development. Although Guess has 300 designers in Losangeles, we still hope to get timely feedback from textile mills, accessories suppliers, agents and so on. In addition, the transparency of supply chain information is very important. We want to know who the supplier of the supplier is, where the supplier buys the fabric, whether the business operation is sustainable, and whether it is profitable with Guess. At the July 2011 China Textile and clothing trade exhibition (New York), the buyer of VIP buyer Guess explained this.

China Textile and clothing trade exhibition (New York) 2012 spring exhibition will be held in from January 16th to 18th in New York. The New York Exhibition Co sponsored by the textile industry association of the China Council for the promotion of trade and the Frankfurt exhibition company, relying on the resources of China's textile and garment industry and the rich experience of the Frankfurt exhibition company's multi-year operation of the global textile exhibition, has established a sales network for a large number of industrial enterprises in the United States and embarked on a healthy development track. There are many other VIP buyers like Guess in New York. Brands like Armani, Coach, H&M, GAP, ZARA and AmericanEagle are also frequent visitors to the exhibition. These buyers have their own positioning and standards for customers' choice.

"We will regard our suppliers who understand our needs as real partners," said Dick, sSporting's global purchasing director. We hope our partners have their own quality standard system, timely logistics and accurate delivery. We hope to find a supplier who can help us improve efficiency and achieve a win-win situation at the same time of high efficiency and efficiency. The expectations of US brands should be the direction of China's suppliers' efforts.