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Interview With The Sixteenth (Humen) Fashion Fair

2011/11/29 9:15:00 28

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1, company introduction

ZCXIAN is a new thinking integrating research and development, design, production and sales.

clothing

Enterprise.

The company's "Zheng Chuxian" brand advocates the brand culture of "elegance", "fashion" and "individuality". The company has a fashion, innovation, spirit, personality design team, advanced production facilities, and high quality production management mode, plus the concept of operation and management with the characteristics of the times.

Therefore, the company always focuses on the core development of "professionalism and focus".

strategy

In the spirit of "innovation and pragmatism", we should adhere to the principles of "brand pilotage, craft escort, and win win".

After several years of struggle and accumulation, franchising has been adopted as the main channel to break through. Direct outlets and franchisee have been set up in key provinces and cities throughout the country, and the products are exported to more than 10 countries and regions, such as Europe, America, Japan, Korea, Malaysia, Taiwan and Hongkong.

The good brand effect made the "Zheng Chuxian" brand get in a very short time.

Latest fashion

The new status of the world.

In line with the principles of "honesty, trustworthiness, quality based, mutual benefit and common development", the company focuses on fashion, fashion and fashion accessories, including dress, jackets, cotton padded clothes, down garments, woolen knitted fabrics, coats, fashion pants, jeans, skirts, single skirts, cardigan, bags, accessories, etc.

The design combines the European, Italian and Korean styles, advocating new luxury and displaying the harmonious beauty of "elegance, individuality and art" from body to mind.

Keeping pace with the times, pioneering and innovating, creating the perfect life for the world women and writing beautiful poems for life! Zheng Chuxian clothing company is becoming a bright new star in the fashion industry fashion dress.

2. Exhibition product introduction:

The products of this exhibition are mainly "Zheng Chuxian" brand in autumn and winter 2011.

Romantic Century

Color: apricot, khaki, orange, black

Focus on the design of hidden gauze.

Combined with knitted, woven and woolen fabrics, plus cotton lace and double-sided ribbons, a group of eye-catching and innovative screen space can be seen and memorable.

Two, century fantasy

Color: apricot, khaki, black

Take the fashionable sexy dress as the center point, the gauze and the leather waist section, the hippy small pendant strap. The leather and leather match, reveals the noble and fashionable sexy beauty.

Three, leather tune

Color: khaki and black

This series is made of leather, fur, wool, silk and other fabrics, and the ornamental effect of metal buckle and bead chain is excellent.

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Four, warmth

Color: apricot, khaki, black

Small broken flowers as the bottom, pparent yarn as the surface, combined into semi pparent composite fabric and leather, fur combination as a low-key luxury.

3, introduce the development process of brand from its birth to the present.

ZCXIAN brand is a fashionable fashion women's wear brand, which was born in Paris, France. It entered the Chinese market in 09 years. In recent years, it has become a mainstream fashion brand with clear-cut innovative ideas, unique personality design and tailoring.

In 2011, ZCXIAN brand launched extensive publicity and promotion from store image to media advertising, IM magazine, public relations activities, website promotion and image guidance, so that ZCXIAN brand image can be upgraded to a new level.

ZCXIAN brand is becoming a bright new star in fashion and fashion women's clothing.

4, the biggest characteristics of A and ZCXIAN brands are elegance, fashion and personality.

What is the difference between B and other brands: unique brand style and unique design concept and process, tailoring

What are the market advantages of C and brand: high quality products, the price of mid-range capital, the clothing styles that are suitable for the market and the majority of consumer groups, and the marketing and management mode with modern characteristics; strong brand promotion and publicity, and the support policy for opening businesses;

D, market positioning is: psychological age before the age of 25-35 years old, educated in higher education culture, a certain cultural connotation and aesthetic ability, understand the enjoyment of life, autonomy, self-confidence, self-esteem, elegant and generous temperament, a new generation of fashionable women with a certain economic capacity.

5, the company participated in the China (Humen) International Fashion Fair for the first time.

6, from the consultation and visiting customers, we will pay more attention to the ZCXIAN brand.

Brand style, clothing style, price, opening and operation support policy and company marketing management;

7, A, join in business invitation, how the market is: Internet platform publicity, public relations activities, publicity of various fashion magazines and investment promotion modes of provincial and municipal agents independently developing terminal stores.

B, what channels are we doing? Marketing: opening a self operated store in a city with market influence to promote the image and operation mode of the brand terminal in a large area, and increase the number of terminal single store franchises, affiliates and other marketing modes;

C, what are the future priorities: expand market share and enhance the influence of the shops, set up self operated stores, single store franchised stores and joint stores in the southern region, so as to influence and drive the northern market;

8, for franchisees and agents, what are the preferential policies of ZCXIAN to attract others?

A total of 100% supporting items, such as no franchise fee, low discount goods, goods returned, shelves, clothes, trousers rack, etc., will be returned to the one to one terminal marketing management mode.

9, briefly talk about future development plans: expand market share and enhance the influence of the shops, and set up self operated stores in the cities with market influence in order to promote the image and operation mode of the brand terminals in the southern part of the country. The provincial and municipal Recruitment agents, adding terminal single store franchised stores and associated stores will influence and drive the northern market, covering the large, medium and small city sales markets in the whole country, so that every woman in the whole country and even the whole world will become a loyal fan of "Zheng Chuxian" brand clothing, creating the perfect life for the world women and writing beautiful poems for life.

10, the future vision of ZCXIAN brand: in 5 years, it will become one of the top 10 famous women's clothing brands in China, and will become a listed company within 10 years.