Online Retail Sales Increased By 39% On Thanksgiving Day.
According to the latest survey released by Coremetrics, a research firm based on IBM, the online time of black Friday users is 20% higher than that of the same period last year, while online retail sales increased by 39% on Thanksgiving Day.
Coremetrics for more than 500 networks Retailer The sales data were studied. Coremetrics and eBay's payment website PayPal said that the number of mobile phone users is increasing significantly this year. long Situation. PayPal said that its global mobile payment transactions increased by 5 times over the same period last year. Coremetrics data show that "black Friday" on the day, in the retailer website Of all the visitors, 17% were mobile devices, compared with 5% a year ago.
It has been reported that the flow of retailers' websites has increased the user's access. According to posts posted on GottaDeal.com and other websites, some users who visited WAL-MART website said they had problems with online payment.
Us player retailer Toys R Us Inc spokesperson Catherine Wulf (Kathleen)
Waugh said on Friday that when the company launched some group buying activities at 9 pm Eastern time, its website was once "slow in operation". She revealed that the company's online retail sales this Thanksgiving increased considerably compared with last year.
John Sguier, director of IBM e-commerce marketing department (John)
Squire said that retail sales generally account for about 1/10 of total retail sales in November, while November is also one of the biggest shopping peaks of the year. This proportion is expected to improve this year.
According to Coremetrics, retail sales will increase by about 15% this year, compared with single digit retail sales in physical stores.
Some retailers also launched corresponding group buying activities for the first business day after Thanksgiving (that is, "network Monday"). Sguier predicts that by early afternoon, the retail sales of "online Monday" will exceed the total retail sales of "black Friday".
Sguier said there was no major failure on the website of IBM partners on Thursday or Friday. He said: "people will continue to consume online, so this is also an important moment to test the ability of the website to run."
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