The Fourteenth China Dongguan International Shoe Exhibition: The Global Shoe Trader Will Come To Dongguan Next Month To Explore Gold.

Global shoe makers are looking at the downturn and sluggish demand.

International brand shoe enterprises actively enter China

According to the McKinsey Global Institute's prediction, China will replace Japan in 2014 to become the second largest consumer market in the world.

Leading domestic shoe companies such as BELLE and Saturday occupy the middle and low end of less than 1000 yuan.

Because of the Chinese market, this year's Dongguan Houjie autumn shoe exhibition has set up an international brand corridor, which has brought together hundreds of famous brands abroad to show the trend shoes around the world. Among them, the Portuguese footwear association APICCAPS is the first group to participate in the exhibition.

Portugal is a big country of traditional shoe making. The shoe making industry has developed to the third largest exporter in Europe and the seventh largest exporter in the world.

The Portuguese footwear association hopes to find a Chinese partner at the Dongguan shoe fair to help Portuguese brands enter this huge market.

In addition, BRUNATE, EMOZIONI, TATUAGGI, HAYZEK and other hundred international brands will also meet.

Build pformation and expand domestic sales platform

Dongguan is known as the "world shoe capital".

However, under the impact of the economic crisis, the export profits of many shoe enterprises in Dongguan are meager, and there is no pricing power, while the domestic domestic market is expanding continuously, coupled with the continuous improvement of government support, many OEM manufacturers have decided to pform or develop retail businesses and expand business opportunities.

"Mainland market consumption growth is strong, in the future will increase the development of the mainland market."

Dongguan thick Street Qisheng shoe industry related people said that the company's current sales growth of about 20%, and now the first tier cities in China has more than 200 stores, will gradually expand to the two or three tier cities in the future.

In recent years, domestic shoe enterprises have been plotting pformation and upgrading to create their own brands.

Many shoe companies have promoted brand awareness and R & D as a new direction of development.

The shoe show will help shoe companies enhance their design capabilities. The new Hongkong creative works exhibition area will be set up, and the selected works of creative fashion shoes from the Hongkong Institute of higher education and Technology (THEI) will be unveiled for the first time.

A group of young and potential design elites in Hongkong will exchange design works from the fashion capital with domestic shoe companies. Besides shoes, they will also have showcases of clothing and handbags.

In order to build a docking platform for young designers and shoe manufacturers in Hongkong, we hope that the original designer will have the opportunity to realize the concept of innovation.

According to the introduction, Dr. Liao Yongxin, lecturer of the Department of textiles and clothing, Hong Kong Polytech University, will give a special lecture at the shoe exhibition to analyze how to make market positioning and highlight brand differentiation after upgrading and pformation.