Rising Prices Of Cotton Feather Materials, Taobao Store Warm Clothing Ahead Of Schedule

"Last year's price down 300 yuan to 500 yuan down clothing, this winter price may increase to 600 yuan - 700 yuan."

Taobao mall clothing category responsible person said.

Because of the rising prices of raw materials such as cotton and feather, this year, since the autumn of, the thermal insulation products of Taobao and Taobao have started to sell at zero heat dissipation. The network has become a thermometer reflecting the consumer market, and has become a weathervane for consumers to grasp the current trend.

From Taobao's search for "warm" keywords, there are nearly a million sales of warm products on the Internet, and about 2000000 products are sold in terms of "down" and other keywords.

Many people will think that the cold is cold. Can I stay at home without going out? Can I buy a heater and turn on an air conditioner?

But on Taobao mall

Taobao mall official told reporters that they noticed many consumers after the National Day has been ready to start buying stores to prepare for the winter.

Starting in October 18th, the mall launched the "winter warm season" (wo.tmall.com) at the time of October 18th to October 24th.

"This is actually lower than the half off selling price.

Warm season is only an early warm-up in winter. There are about more than 40 brands of warm and warm products, and more than 10 pieces of products.

In the next eleven big promotions, more winter thermal products will meet with consumers on a large scale.

Wang Shengle, chief executive officer of the official flagship of warm air, said it is not difficult to understand the "purchasing tide" of consumers' winter products, because this year's raw materials such as cotton, fur and cashmere increased substantially, and the cost of labor increased, so the factory price of winter clothing increased by 10% to 20% this year, so the winter wear on the market generally rose two or three.

The price of clothes represented by cotton clothing is generally rising, and the down jacket is the most important thing.