Brazil Electricity Supplier Restrictive Policy "Bitter" US Electricity Supplier

　　 Brazil The electricity supplier market has great potential for development. Buying American goods has become a symbol of wealth in the local middle class and upper class. But the country's policy has been restricting overseas electricity providers, and the US SMEs are looking for opportunities to find a breakthrough in the payment system.

Reporters from the foreign media "multichannelmerchant" recent reports learned that Brazil's electricity market growth potential is huge, experienced 28% growth in 2013 has reached 12 billion 200 million U.S. dollars, many local consumers have abandoned local businesses, choose to buy American goods as a symbol of wealth.

　　 although The high demand of Brazil consumers should indicate the increase in the income of small and medium-sized retailers in the United States, but many retailers are struggling to sell goods to Brazil consumers. This is mainly due to the relevant policies of Brazil Brazil cardholders can only use credit cards and debit cards to purchase at home.

Brazil, the BRICs, has been one of the fastest growing economies in the past 10 years, some of which are attributable to the country's economic protection policies, including the establishment of high taxes and restrictions on the import of cheap goods. However, Cleveland Brown, chief executive of Payscout, points out that Brazilians like the products made in the United States and have become a symbol of the wealth of the local middle class and upper class. In addition, the direct cost of purchasing from the electricity supplier website is cheaper for Brazil consumers. For example, in the US Amazon, the price of the hippocampus toy is about $15, but it needs 75 dollars in the local store in Brazil.

"Consumers in Brazil realize that they can buy American goods through the electricity supplier and make use of the Internet as a feasible sourcing source," Brown said. The report shows that Brazilians gradually like to use the Internet to search and buy goods. It is reported that the current e-commerce transactions in Brazilians reached 44 million, the transaction volume in 2013 was $24 billion, and it is estimated to be $39 billion by 2016.

　　 However The problem facing American businesses is that Brazil consumers are still limited in their use of credit cards and debit cards. Brown said that according to Brazil's policy, it is a very difficult process for small and medium-sized retailers in the us to sell goods to Brazil consumers, because a payment system matching local credit cards needs to be established.

"If you want to carry out these matters in the Brazil market, you must operate by an experienced team, including accountants, bankers, lawyers, employees and consultants. What these people have to do is to take measures to avoid changing regulations and tax issues. The whole process may take several years to complete. For most enterprises, this time is equivalent to losing revenue and productivity. " Brown said.

Because Brazil's policy seriously restricted the ability of small and medium-sized enterprises to enter Brazil quickly, Paysout took steps to simplify the steps, so that the US electricity supplier could accept Brazil credit card payment. The way of Paysout is the existing relationship between the United Nations and overseas banks, and the relevant experience of risk management to help small and medium-sized enterprises successfully enter the global market in line with the market attitude.

It is reported that Payscout's Brazil subsidiary, as a medium between businessmen and government agencies, through its payment network, online retailers can accept direct payments from Brazil cardholders.