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    Top Players Share Clothing Sales Strategies

    2014/7/16 8:46:00 24

    ClothingSales StrategyMarketing Strategy

    < p > on the basis of the general cognition, the last one or more grades is the explanation of the word "Tai".

    For example, "too much", "too outrageous", "too long" is too much, too far away from the excesses, and even longer than a long time.

    If young people use fashionable words to express them, they are called "super", "over score", "super absurd" and "drag over for a long time".

    In cognition, it has exceeded its own standard, because of the exclamation of surprise, this kind of person usually gives up, pfers direction, and does not waste time on unnecessary commodities. For example, if the goods do not fit themselves or wear themselves, they find themselves really unable to control the color; and the other is customers' deliberate exaggeration of the cognitive gap, so as to lay the groundwork for bargaining chips, and deliberately create the psychological pressure of negotiating opponents in order to gain the upper hand of negotiation and to grasp the initiative of negotiation. "I can buy, but you should know that this product is not my most satisfactory", with a little regret as the beginning of the follow-up request. However, be careful that when customers use this word, there may be two meanings: one is true.

    Different from the first one, this kind of customer will linger on the goods and will not give up immediately. For example, the customers always say they are too close to the body or the color is accepted, but they do not change. They always appreciate themselves from all angles before the whole body mirror.

    < /p >


    < p > especially when customers use the word "Tai" in the recognition of price, the word "Tai" is likely to be just an exaggerated phrase. So sales consultants should not rush to explain, smile and continue to work hard at the selling point of commodities.

    The design...

    At this time, if the price is explained, "the price part is actually very favorable."

    The customer has gained the upper hand.

    < /p >


    < p > I often use this "too" word to prepare for the sale of goods, trying to make the sales consultant fall into my trap. The more anxious the sales consultant is, the greater the odds will be.

    At this point, the sales consultant can observe my behavior to judge my real situation.

    One is that I really think the price is too high, and far beyond my expectations, at this time I will put down the goods, say "too expensive", then will not continue to pay attention to or exchange on this commodity, even try to wear no intention, because even if the price can not kill too much, instead of wasting time, it is better to shift direction, give up directly.

    The other way is to say no to one's lips, but the mouth always says "too expensive", but it still takes time to pay attention to this product and has not given up or gone.

    At this time, I have two kinds of ideas in mind. One is the fact that the commodity "a href=" http:// "www.91se91.com/news/index_c.asp" > price < /a > is not high, but based on the principle that we can buy cheap, we must not buy expensive principle, or we need to pave the way for the bargain; while the other is that the price is really high, but it is not enough that we can not accept it. If we really want to buy it, it is still within the scope of our capability, but if the price can drop a little bit, the acceptance level will be even higher, and it will be more cost-effective to buy it.

    But no matter which one means sales can continue, customers still have the possibility of buying.

    Therefore, sales consultants can make judgments based on customers' behavior, improve the degree of assurance of customers' field, judge the difference is too big, the probability of purchase is very low, or still in the scope of customers' tolerance, can continue to work hard.

    The result of judgment varies, and the choice of strategy changes.

    < /p >


    < p > besides using the price, customers often use the word "Tai" to describe the characteristics of the goods, such as too big, too small, too close, too young, too business and so on.

    At this time, the word "Tai" is not only for laying down the price but also for expressing the limited space for customers to accept communication without changing the existing commodity conditions. If the customer adds stress to the word "Tai", then the limited communication space will be even smaller.

    In such a situation, a sales consultant should be psychologically prepared. The probability that the original product can move forward further is not high. It is best to start calculating the next or two alternative products in a hurry, and find out more a href= "http:// www.91se91.com/news/index_c.asp" development space > /a.

    < /p >


    < p > especially in the face of male a href= "http:// www.91se91.com/news/index_c.asp" > Customer < /a > more vigilance, because male consumers generally have a clear goal of shopping, and do not go shopping aimlessly, shopping initiative is much more passive than female.

    Women will spend three yuan on goods, while men are accustomed to consuming their brands, stores and sales consultants. They do not have much patience to choose. Therefore, try to avoid the trouble of re selection.

    Women spend a lot of time shopping in order to buy a dress. Men will accumulate a lot of needs after a single deal.

    Women like the feeling of shopping, while men do not like to waste time.

    < /p >


    < p > based on the above differences, male customers are more willing to express their opinions clearly and clearly than women.

    Therefore, once the male customers express their opinions, they will not be overshadowed.

    Therefore, if the word "Tai" is used by male customers, it can generally be changed to other styles, but if it is a female customer, then the real intention needs to be pondered.

    Change is much more difficult for male customers than female customers, so male customers are more likely to wear clothes from one to the end, or even one or two colors for a lifetime.

    Therefore, sales consultants should not treat male customers in the way of dealing with female customers. They try to persuade men to change their male customers by constantly persuading them. In this way, they may reverse the possibility of reversing the female customers, but they have little chance for male customers. Instead, sometimes they do not pay attention to the voice of male customers, which causes them to express their dissatisfaction more intensely.

    The best way is to quickly adjust the sales direction with the wishes of the customers. This type of sales consultant is usually more likely to get the satisfaction and follow of the male customers. It is difficult for male customers to get the attention of the sales consultants who are verbose and constantly trying to change the wishes of the male customers.

    < /p >


    < p > I once had the experience of being constantly persuaded and persuaded finally to be strict with sales consultants.

    At that time, I emphasized that the trouser tube was too narrow and uncomfortable to wear, but the sales consultant insisted that I try and see, and stressed that his legs would look slender, just not used to it, and this is a popular and fashionable style.

    After listening to her, I thought at the time, "is she suggesting that my legs are short?"

    Because I really don't want to waste too much time on shopping, so I ended up with a sentence in a single sentence, "after all I bought it, did you wear it or did I wear it", "is it uncomfortable or uncomfortable for you to wear it", and sales consultant reluctantly started introducing other products.

    < /p >

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