Cultural Differences In The Background Of The Show

Although Wang Tao's design has been favored by some fashion critics in the United States, a Chinese team in New York is far from being models dressed in her designs and walking gracefully for more than ten minutes on the stage. Then the designer will thank the curtain and pick up a bouquet. Wang Tao's team has met a lot of cultural conflicts that Chinese people will encounter when they go out. The difference between working mode and business mode leads to the collision between the Chinese side and the US side.

Just in Wang Tao Two hours before the fashion show starts, the Chinese team helps arrange the scene at the front desk. According to Chinese custom, they are putting the names of VIP guests on the front seats. Before long, the staff of the American public relations company wearing black suits came to stop and said that the names of the seats were not very beautiful. American PR firms even say tough: we can't let you do that because it doesn't conform to the rules. The US public relations company does not understand that this fashion show has invited many distinguished guests from China. According to China's practice, these guests will be directly welcomed into the fair by staff members, and will not carry tickets at all. Fortunately, after several negotiations, the American public relations company finally gave in.

In fact, in the previous week, the distribution of the first row seats of the status symbol has been disputed. The Chinese side and the US side have already had an argument. The US has to give priority to the US media, international fashion media and buyers. The Chinese side said that the VIP guests, the Chinese media, and the distinguished guests of the embassies and consulates should also take the lead. The Chinese side and the US side are also having a bad time for the irrelevant and wrong cultural differences.

Of course, this is not just a barrier to language. Wang Tao, fluent in English, said: "language does not necessarily represent culture. You can't understand the language behind you by speaking the language that you can understand each other.

Cultural differences behind language are inevitable problems for Chinese teams in the United States. Huang Jingsi is Wang Tao's middle man this time and last season's New York show. She and Wang Tao met at a Chinese clothing industry in the Chinese Consulate in New York. After hearing that Wang Tao wanted to run a show in New York, Huang Jingsi's consulting firm helped Wang Tao find the show company, the American public relations company, and contacted the buyer. Huang Jingsi has many years of experience in running shows, but in New York fashion week, she was also the second time. She said that the first show was really very flurried, and even before the show started, there was no danger of ironing. It turned out that China and the United States show very different responsibilities. In fashion show, every model will be equipped with an assistant who specializes in changing clothes. In China, this type of assistant is also responsible for ironing clothes; but in New York, assistants are only responsible for assisting models in dressing. Such a small difference, so that we really pinched the sweat. Fortunately, some students who volunteered to know how to iron clothes were successful.

　　 language Cultural differences in the future are inevitable problems for Chinese teams in the United States.

Sometimes the rules that are common in the United States but not known by the Chinese people may affect the success of Chinese designers in the US. In commercial buildings in the United States, cargo ladder must be used and must be used within specified time. Wang Tao's show at 11 in the morning means that he has to transport his clothes from the studio temporarily rented in New York to the show at Lincoln center in the early morning. At this time, the cargo ladder has not been opened yet. In order to transport clothes to Show ground The Chinese team had a consultation with the building management, which took a lot of time. Wang Tao said, "I want to know how the US works in a very humble way." She said that since he has arrived in New York, she needs to know what kind of communication you want to communicate in New York. After all, her primary goal is to enter the New York market.

Wang Tao's efforts and intentions, as well as the teamwork of several teams, have achieved initial success. After the fashion show, there are fashion buyers to contact Wang Tao to order clothes. She is working with Barney 's New York in the negotiation. Meanwhile, the plan to open shop in New York SOHO business district is also advancing.

As for how to make the brand go out, Wang Tao said humbly, "I can't say I already know, I'm gradually getting to know the way."