Changsha: Nearly Ten Shopping Centers Are Expected To Open In The Year.

Compared with the big cities in the first tier cities, it is not very popular in the face of foreign commercial capital.

This year there is a momentum to catch up.

In March 5th, Carrefour issued a statement that it would adjust the organizational structure of central China, set up new Hunan and Jiangxi districts and settle its headquarters in Changsha.

The curtain of commercial capital competition in Changsha has been opened in 2015.

According to incomplete statistics, in 2015, nearly 10 shopping centers and urban complexes with capital accumulation will be opened. At the same time, the main shopping malls are constantly moving, expanding, distributing and upgrading.

Can Changsha enter the commercial upgrading era and pform it from entertainment capital to central business center?

Changsha business meets international giants again

Carrefour, who entered the Hunan market in 2002, has only 4 large supermarkets in Changsha and Zhuzhou two cities.

Even prudence, like it, began to throw olive branches to Changsha in 2015.

The Carrefour's new development strategy and organizational structure statement said: "in view of the good development of Carrefour in the Hunan market, especially in the Changsha market, Carrefour in the restructuring of the organization, the newly established Hunan and Jiangxi areas, the headquarters in Changsha, and will be completed in early April."

In March 11th, the reporter learned from Carrefour in Changsha that the new general manager of Hunan and Jiangxi region will arrive in April 2nd.

Relative heads of Carrefour, Hunan and Jiangxi, said the relatively high cost of the first tier cities, the future of China's two or three and three or four line cities will become the main force to expand the new market, while Hunan is one of the key areas to be considered, and is expected to open a new store in Changsha in the next two years.

Nearly ten shopping centers are expected to open within the year

With the coming of the era, many industry insiders believe that the real business has entered the cold winter.

However, in 2015, the real business circle in Changsha was still quite "noisy".

The Desheng four seasons shopping center located at the intersection of Xiang Fu East Road and Shaoshan South Road intersection has a total area of nearly 200 thousand square meters, and its desqin city square has now identified the introduction of GAP, UNIQLO, Zara and other fast fashion brands and IMAX cinema.

Yang Zhengyu, brand director of desqin Investment Co., Ltd. told reporters that the mall is expected to open during the May 1 year.

The Central Plaza, which is also located in the south of the city, will continue to reach the high-end group.

The operation area of nearly 100 thousand square meters can accommodate more than 200 international brands at the same time.

According to industry sources, the international luxury brand LV will set up the first full store store in Hunan.

The BBK group from Hunan's local commercial capital chose Sihu, the west of Sihu. The construction area of Mei Sihu Xintiandi is about 700 thousand square meters.

Reporters in BBK group learned that Xintiandi is expected to open in September this year.

The Hisense Plaza from Qingdao chose Xiangjiang Middle Road, adjacent to the May 1 business circle.

According to the information from Hisense square in Changsha, the shopping center with an area of over 100 thousand square meters is also expected to open in September. It will introduce more than 20 exclusive catering brands and high-end supermarkets run by Hisense. Its full pparent glass restaurant will also become a bright spot on the coast of Xiangjiang.

In addition to the aggressive capital giants of all sides, the "big brother" who has been working in Changsha business circle for a while has been moving constantly.

The friendship store expansion project, which has been established in Yuanjialing, has been on the countdown. The bearer of the group of friends of the group, said Hu, is going to start in the second half of the year. By 2018, the friendship store will expand to 160 thousand square meters after expansion. The two stores in the Wangfujing department store will open in the second half of 2015, and will meet each other on the side of the Changsha store in Tongzi Po and BBK square. The underground shopping center of Wuyi Square in the income group of the friend group has entered the construction stage last year, and it is expected to synchronize with the Subway Line 1.

Influence

Entertainment center upgraded Central Business Center

There will be more choices for shopping.

Changsha is known as the "entertainment capital", and Changsha citizens who are willing to spend money and dare to spend have become the "meat and potatoes" in the eyes of businessmen.

The entertainment capital is on the way to the commercial center of central China. What kind of changes will it bring to the life of Changsha residents?

"The more shopping centers there are, the faster fashion brands we need to buy online."

Wang Jing, who has been in Changsha for nearly 8 years, has always been very fond of fast fashion brands.

She told reporters that before the opening of a number of shopping centers such as Yue Fang ID Mall, to buy fast fashion brands, they had to go online to find purchasing agents. "And the price is not cheap."

Unlike the general concept of discount purchase, the online fast fashion buying business is mainly driven by "scarce resources" brand. Most buyers come from cities that can not buy these brands. "Generally, there are 10% to 15% purchase fees, which are higher than the original price."

Since the beginning of this year, the newly opened shopping centers no longer keep up with the May 1 business circle. For the people of Changsha, the most direct change is to save the traffic cost of shopping and shopping.

How big is the consumption potential of other cities in Changsha? BBK's Red Star Shopping Mall repeatedly refreshes sales records of single stores in the fifteen and 38 months of the first month, which may explain the problem.

After the opening of AUX square in 2013, more taxi drivers laughed. "At last, the silver basin ridge bridge is not blocked."

The netizen who live near Hexi Wan Wan Town "little not point" said that before the shopping mall near the first choice near the Business Plaza, Lu Shan shop and Xin Yijia, later liked to BBK square Changsha shop and AUX square, "because shopping center entertainment choice more."

Industry observation

How to "keep the time", the merchants are different.

As the absolute elders of the May 1 business circle, the new world department store and Wangfujing department store increased the proportion of catering business last year, and many popular food brands brought popularity to the shopping malls.

Even Ping Hun Tong, which operates a limited area, has introduced many light food restaurants on the first floor of the shopping mall.

An interesting phenomenon is that in the upcoming shopping mall, bookstores become the "great minds alike" choice.

In the distribution map of deshin city square, the deshin 24 hour bookstore has always been the pride of the group chairman, long Gu Xin, and a bookstore named Mei Xi academy will open in Sihu BBK new world.

Accenture, the world's largest management consulting firm, recently released data showing that 93% of consumers believe that physical store shopping is very convenient, which is much higher than the 75% of the network and 61% of mobile devices.

Accenture believes that physical stores should strive for personalized interaction and seize the essential needs of consumers.

A person who has worked in the retail industry for 8 years believes that the old department stores are facing the pressure of pformation. The limited volume of shopping malls has become the biggest bottleneck restricting their development. Shopping centers are relatively large in volume, and more "capital" to try some close to the demand of consumers' spiritual level, such as cafes, bookstores and other formats.

Wang Tian, the chairman of BBK group, is planning the beginning of Mei Xi Academy in Sihu Xintiandi, hoping to build it into a "spiritual home for the citizens" which is shoulder to shoulder with the Taiwan sincere bookstore.

In this regard, the industry believes that when a shopping mall has gained emotional recognition from consumers, consumers are willing to spend more time here, and the next related business will be much easier.

Reporter's notes

The age of wolf has passed, and now we must dance with wolves.

Since Kowloon warehouse took the East Tower of May 1 business circle, it seemed to throw a heavy bomb on the seemingly calm Changsha business.

Whether the capital coming to Changsha to expand the territory or the elders who have already made a lot of contributions, they are all ready to fight.

Now Hisense Plaza, desqin, Yanda group and Carrefour large area headquarters have arrived. Before we can shout "wolf," Changsha business is about to learn to dance with wolves.

A head of department stores in the May 1 business circle once privately said that where the capital came, it is not terrible. If we make big cakes together and stir up the market, it will make the real economy more vitality. This is a matter of great benefit and no harm.

It is true that we should adjust our business structure to make it more reasonable and redecorate the facade so as to make it more humane.

For the senior department stores that have been in the army for more than ten years, maybe some things should start early, but they lack motivation all the time.

Today, Changsha has attracted the attention of multi-party capital, and the curtain of pformation of entertainment capital toward Central Business Center has already opened.

On this road, are you ready to dance with all kinds of capital and competitors?