Colls'S Low Tide Card Makes Great Attraction.

According to the latest report of Piper Jaffray, a famous American securities company, a chain department store called Colls (Kohl's) has become the most popular shopping place for women in the United States.

The report said that by investigating more than 1000 women, she found that she was the most attractive female retailer in the US.

More than 10% of respondents surveyed Kerr J Leo as the preferred place for shopping, at least 3% more than WAL-MART, the world's largest retailer.

The same scale of investigation,

Four times between 2013 and 2015, Colls was the first choice for female consumers.

Colls is popular among women. The most important thing is that this mid-range department store provides Vera Wang, Izod and Nike.

A very low discount, this alone attracted a lot of attention to cost-effective customers.

Although WAL-MART also claims to be low everyday, WAL-MART's products are not as attractive as Colls's low price brands for female consumers.

As an internationally unknown department store, Milwaukee founded in 1962 has been developing rapidly in 40 years.

The company has a clear positioning of the market, with young mothers in middle-income families as the main selling objects, and its stores are also distributed in the Midwest cities of the United States. Fashionable clothing and low prices attract a steady stream of tourists.

Data show that nearly 12% of customers who buy WAL-MART daily necessities will purchase at the department store.

。

This means that nearly 7 billion WAL-MART customers will turn to the corner of the corner after picking up their daily necessities.

In 2014, the shares rose more than 33%, while Messi and WAL-MART rose 6% and 10% respectively, while the shares of Sears and JC Penney fell by more than 14%.

Related links:

A few days ago, the men's clothing brand Hai Lan home announced the 2014 annual report - Revenue 12 billion 338 million yuan, an increase of 72.56% over the same period last year.

The report shows that in 2015, Hai Lan's home will build itself as a "national brand" by accelerating the development of the electricity supplier, strengthening the supply chain integration, and strengthening product category management.

According to the information in the report, in 2014, the company set up an electricity supplier company. At the end of the year, the electricity business revenue increased by 302% over the same period last year, and achieved the multi-channel layout of Tmall, Jingdong, suning.com, Amazon and other network sales platforms.

It is worth mentioning that the brand of Hai Lan's brand adopts the direct franchise mode and the strategy of "the same price at the same time" under the online and offline strategy, laying the foundation for promoting O2O.

Billion power network understands that in 2015, Hai Lan's home will enhance customer shopping experience in marketing programs and customer services, and will speed up the establishment of membership management data platform and realize the interaction between online and offline platforms.

In the supply chain, we will copy the direct business mode to the upstream supplier side to enhance the product cost performance.

In order to adapt to the tonality of "national brand", it will be the main product suitable for most citizens.