La Natsu Bell Plans To Open 1500 New Stores

In 2014, La Natsu Bell earned 7 billion 814 million yuan, an increase of 25.5% over the same period last year.

The company said that the increase in revenue was mainly due to the expansion of retail network and the growth of same store sales.

Reporters noted that the number of retail outlets increased from 5384 at the end of 2013 to 6887 in December 31, 2014, except that 10% were located in the first tier cities and the rest were located in cities below two or three lines and below.

At the same time, last year, the company also achieved a 1.7% increase in same store sales, with net profit rising 23.6% to 503 million yuan over the same period last year.

As the mainland's women's clothing brand, La Natsu Bell's market has attracted much attention, not only because of its eye-catching market share, but also because its preparation for listing is a node occupied by the Chinese fashion market by fast fashion brands, and many local brand sales are declining.

La Natsu Bell's public offering "cold" is also seen by the industry as having a bearing on the current situation of the whole garment industry.

It is noteworthy that in 2013, La Natsu Bell accounted for 5.7% of the total market share of HKEE International Group, 4.8% of ZARA, 3.2% of Etam, 3.2% of Etam, 2.9% of UNIQLO and 2.2% of the company, obviously directly related to the multi brand development strategy of the company.

At present, La Natsu Bell owns eight brands: La Chapelle, La Chapelle Sport, 7.Modifier, Candies, La Chapelle Homme, La, Sport, and Sport.

However, last year, 66.5% of its revenue came from the sale of "old brand" La Chapelle and La Chapelle Sport.

stay

La Natsu Bell is still trying hard to expand.

Last month, it held 200 million yuan at the total price.

Hangzhou has a 54.05% stake in Agel Ecommerce Ltd (mainly "seven grid" brand).

According to the latest plan, it worked with strategic partner Roland Begg strategy consulting firms to launch a new brand on the basis of SPA (private brand clothing store) mode. It is expected that the new SPA brand will be launched in the first half of this year and the first retail outlets will be established.

"The group will also selectively seek opportunities for acquisitions and strategic alliances to complement existing businesses and further consolidate its market position."

Dong told reporters that the follow-up will focus on opening more stores in the shopping center, while maintaining the two or three line and other cities' penetration growth.

"In 2015, we expect 1500 new stores."

However, the independent critic of the garment industry, Ma Gang, told reporters that if the performance depends solely on opening shop expansion, the growth brought by this will be unsustainable.

In his view, "a considerable amount of capital needs to be opened, and whether it can continue is also a problem."

In the view of the industry, the growth of garment enterprises' epitaxial expansion is difficult to sustain. The biggest challenge will be how to achieve endogenous growth through meticulous management.