Juicy Couture Restarts Its Global Brand Development Plan And Benefits The New Owner.

Last year, the American fashion brand.

All stores in North America have been closed, and their brand ownership has been pferred to Authentic Brands Group.

After a period of silence, Juicy Couture will restart the global brand development plan.

According to reports, in October 2013, the US Authentic Brands Group (hereinafter referred to as "ABG") purchased Juicy Couture from the Fifth Pacific group, the predecessor of Kate Spade, for 196 million US dollars.

ABG chairman and CEO

It said that it is promoting the Juicy Couture's global development retail strategy with the new and long-term partners.

It is estimated that in the next 5 years, Juicy Couture will open 133 stores through authorized partners. At this rate, the number of stores in the world will rise to 335 by 2020.

This year, the brand plans to open 31 international stores in 8 countries, including three stores in India, South Africa and Azerbaijan.

Juicy Couture's authorized partners around the world.

:

Folli Follie Group, Europe, 5;

Handsome Corp., South Korea, 4;

Walton Brown (Hongkong China's Crawford group), Greater China, 15.

Majid Al Futtaim, 2 in the Middle East;

Reliance Brands Ltd., India, 1;

Surtee Group, South Africa, 1;

Novco Group, Azerbaijan, 2;

El Palacio, Mexico, 1

At present, Juicy Couture has 199 independent stores overseas, excluding discount outlets and stores in 60 department stores, including the United States.

The products sold in independent stores are also products of the brand high-end product line Juicy Couture Black Label.

In addition, Juicy Couture and shoe brand Steven Madden Ltd, in spring this year, for all the international stores, including shops and shops, online stores, the shoe line has been added.

In addition to Juicy Couture Black Label, the first Juicy Couture Girl store will also open in Azerbaijan this spring.

Last year, Juicy Couture belonged to the original owner Kate Spade company's predecessor, Fifth Pacific group's independent store was completely closed.

But 3 retail outlets at J.F.Kennedy.Apt Airport in New York continued to operate after Juicy Couture was acquired by ABG.

Among them, two terminals 1 and 7 are operated by Hudson Group agency. The 4 terminal terminal is operated by Saveria JFK agency, and the target customers are international travelers.