Lane Crawford Has Introduced The New Brand Of The Mid End Positioning For The Two Time.

The strategic cooperation agreement between Isabel and Marant, a French fashion brand, has been signed jointly by the joint venture group and the famous French fashion brand Isabel Marant. The two sides have joined hands to develop the brand and the sub line brand Isabel Marant Toile in China, and opened the first store in Hongkong this year. according to Lane Crawford The company plans to open more than 12 retail outlets in China over the next five years, involving Hongkong, Beijing, Shanghai and Macao.

It is reported that Isabel Marant The brand products include jewelry accessories and costumes, and have many international star fans. At present, there are 18 specialized stores and more than 800 senior department stores in the world. Brand performance increased from 20% to 30% in the past two years.

Reporters noted that the brand Core price At around 4000-8000 yuan, compared to the luxury brand of most of its 10 thousand -2 yuan, it is much cheaper. In fact, this is another brand introduction operation within a month after the introduction of Kate spade in February. The strategy of moving to the "new middle class with superior taste" was announced just 3 months ago. At that time, Lian Kai Fu from the sister company Junsi group under the banner of the Chinese stirrup group separate independence, the establishment of a new business department, the introduction of the domestic middle class customers need the "high-end" positioning of the international brand.

Junsi group responsible person also told the Beijing Business Daily reporter that in 2015, through the China Stirling group to vigorously develop the business in China's outlets. Yang Dayun, managing director of fashion brand management and President of excellent international fashion management group, said that the high-end fashion chain stores were short of sales under the environment of high-end consumer market, and began to expand new channels to make up for it. He believes that lon Crawford has an absolute advantage in brand resources. The development of outlets business can make goods sell at a price of 7-8 fold, without damaging the market image of the group and promoting sales growth.

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In the beginning of the new year, Beijing commercial real estate has begun a new round of evolution. At the same time, some new shopping centers launched personalized formats and services to win a large number of consumers. Meanwhile, the traditional format of department stores also showed a trend of decline. Insiders pointed out that in the field of shopping malls closely related to people's lives, the division and reshuffle of department stores and shopping centers will be further highlighted.

Just after the Spring Festival holiday, the public comment on the annual flavor map shows that the most popular way to play in Beijing during the Spring Festival is shopping. The Xihongmen shopping mall, the overseas Chinese shopping center and the Aegean Sea shopping center have become the three most popular shopping centers.

At the same time, some shopping centers have disclosed the business situation of the Spring Festival. It is understood that during the Spring Festival holiday, Beijing APM shopping center exceeded 220 thousand passengers per day, and sales increased by 15% over the same period.

Chaoyang joy city introduces, in the spring of 2015, with the two holiday nodes of Valentine's day and Spring Festival, the shopping center has launched a series of activities, which has fully stimulated the sales and passenger flow of the Chaoyang Joy City during the Valentine's day and the Spring Festival. Among them, sales of Valentine's day this year have gone up to a new high, and the bag rate and per capita customer list have increased significantly.

"The family is still young, and the family does not want to go far in the new year. When they are free, they take their children to the surrounding shopping centers. Besides shopping, there are many Spring Festival theme parks and children's amusement parks in many shopping centers. It's good for family members to stroll around, and also to watch movies together. It's a good way to free time. " Ms. Tang, who lives there, recalls the Spring Festival holiday.

Wang Yongping, Secretary General of the China commercial real estate association, said that accurate positioning is one of the core elements of the successful operation of the shopping center. A number of new shopping centers, including Joy City and Aegean Sea, have caught the new demand of young consumers and family consumption for children's formats, social interaction, entertainment and leisure, and established a more distinct market positioning, thus attracting a large number of consumers.

On the other hand, the survival of the department stores is even more difficult. Just this week, the right store has opened shop for 7 years. Meanwhile, Hua Tang announced that the right store will be officially closed from April 1st. As the first batch of Japanese retail enterprises to enter the Chinese market, the halls store closed 3 stores last year. There are only 4 stores and 1 food stores in Beijing.

Wang Yongping said that the real business operation is difficult not only because of the impact and diversion of the electricity supplier, but also because of the disorderly competition in the real business and the lack of consumption growth in the macroeconomic context. In the future, the shuffling of entity business will become more prominent.

The reshuffle of Beijing commercial real estate is not only reflected in the retail market, but also in the gradual decline of the professional market. Just before the Spring Festival, the e world in Zhongguancun announced that the market will stop attracting investment and leasing its own shops, ending the form of digital products hypermarkets. In fact, Zhongguancun e world has been operating poorly for quite a long time, and the vacancy rate has continued to rise.