• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Adidas Achieves Five Consecutive Growth In China

    2015/3/8 21:04:00 22

    AdidasChinaMarket Quotation

    Adidas announced its 2014 fiscal year results today, with sales of 1 billion 811 million euros in Greater China, which has been growing for fifth consecutive years since the 2010 fiscal year.

    The main players in China's sporting goods market, including Nike, have been experiencing a decline in performance over the past five years. Chinese sporting goods companies even failed in performance and profits, and Adidas's performance stood out.

    The latest report shows that in the fourth quarter of fiscal year 2014, Adidas achieved sales of 488 million euros in the Greater China region, an increase of 18.9% in the euro, an increase of six in the six largest markets of the world, and an increase of 11% over the previous year, excluding exchange rate factors.

    Adidas Greater China has annual sales of 1 billion 811 million euros, an increase of 9.4% compared with 1 billion 655 million euros in the previous fiscal year.

    Gao Jiali, managing director of Adidas group Greater China, said: "I am glad to see that we have such a strong financial performance. The two digit growth shows our leadership in the market." (Colin Currie)

    Since our "2015 way" strategy was launched, we have made great progress and made Adidas grow into the leading sports brand in China.

    We have strengthened the status and retail business of various categories and from

    compete

    China won market share.

    Based on the steady performance in 2014, we are proceeding along the road of "2015 road" strategy.

    We have made a strong start in 2015, so I am confident that we will achieve our goals.

    Gao Jiali's "joy" and "confidence" are not generalities.

    Within the Adidas group, since the 2010 fiscal year, sales in the Greater China region have increased by 80% from around 1 billion euros for five years, but the overall performance of Adidas group has increased from 11 billion 990 million euros in fiscal 2010 to 14 billion 534 million euros in 2014 fiscal year, with an increase of about 21%. Moreover, Adidas group's performance in the 2013 fiscal year has not increased, and the performance of the Greater China region is quite different.

    Compared with peers, China's sporting goods market has fallen into recession in the past 5 years.

    The local sporting goods brand Li Ning Co (2331.HK) had expected losses in the 2014 fiscal year or reached 820 million yuan, a loss for third consecutive years.

    Another important sporting goods local company Anta (2020.HK), in 2011, has reached its peak in recent years, with an annual income of 8 billion 905 million yuan. After that, it fell to 7 billion 281 million yuan in 2013.

    As the main competitor of Adidas, Nike has not achieved sustained growth in Greater China.

    In the 2012 fiscal year, Nike Greater China earned $2 billion 561 million and fell to $2 billion 478 million in the 2013 fiscal year.

    Only Adidas achieved a sustained growth of five years in the Chinese market.

    In the past few years, insiders told the first Financial Daily reporters that Adidas has shown more flexibility in the layout of sales channels.

    In 2014, Adidas China opened its first exclusive footwear store in China, and opened three women's stores for female consumers in key cities such as Beijing. In addition, it opened a basketball store in Wuhan and extended to three cities in Shenyang, Beijing and Chengdu in 2014.

    In the retail sector, Adidas has been eating crab.

    At present, Adidas operates more than 80 divisions in the whole country.

    Retail store

    At present, there are more than 8000 Adidas shops nationwide, many of which are located in two or three domestic cities.

    On the product line,

    Adidas

    Its main sales performance is still driven by its sports performance series, but in recent years, Adidas sports classic products have also made strong growth in China, and sales have almost doubled in the past three years.

    Although the growth rate is faster than Nike, Adidas has a certain distance from Nike in the Chinese market.

    In the 2014 fiscal year (as of May 31, 2014), the revenue of Nike Greater China was $2 billion 602 million. The 2014 year of Adidas Greater China (as at the end of December 2014) was 1 billion 811 million euros.


    • Related reading

    PEAK Insists On Completing Its Internationalization Strategy

    Shoe Express
    |
    2015/3/7 19:10:00
    20

    PEAK Sports Is The Official Partner Of The European Indoor Athletics Championships.

    Shoe Express
    |
    2015/3/7 17:30:00
    28

    Conflict Of Interest Jordan Wears The National Flag, Lining Wins The Edge.

    Shoe Express
    |
    2015/3/7 17:15:00
    47

    Adidas'S Sales In China Achieve Five Consecutive Growth

    Shoe Express
    |
    2015/3/7 11:29:00
    17

    Having A Pair Of "Agam Shoes" Is No Longer A Dream.

    Shoe Express
    |
    2015/3/6 22:57:00
    7
    Read the next article

    Sun Hung Kai'S Entry Into The Market Or Changes In The Business Circle

    With the gradual opening of the Xujiahui center and usher in a clear opening node, a bright picture is already in sight. And before the sale of the land, the Xuhui Binjiang block associated with it is also ushering in new changes.

    主站蜘蛛池模板: 青娱乐免费视频观看| 久久精品免费一区二区三区| 97久久超碰国产精品2021| 特黄aaaaaaaaa及毛片| 天天狠天天透天干天天怕∴| 免费人成网站在线播放| yy11111光电影院手机版| 真实国产乱子伦在线视频不卡| 巨r精灵催眠动漫无删减| 公交车上驯服冷艳麻麻| а√天堂中文最新版地址| 男人j进入女人j内部免费网站 | 国产在线视频网站| 久久精品亚洲一区二区| 跪着侍候娇吟羞辱鞭打| 操动漫美女视频| 天天躁日日躁狠狠躁av麻豆| 国产乱人伦偷精精品视频| 亚洲免费视频观看| 日本人强jizz多人高清| 日韩人妻无码一区二区三区99| 国产乱子伦农村XXXX| 中文国产成人精品久久不卡| 精品中文字幕一区在线| 在线观看欧洲成人免费视频| 亚洲欧洲日本在线| 四虎精品视频在线永久免费观看| 日韩一级片网址| 双手扶在浴缸边迎合着h| www夜片内射视频日韩精品成人| 永久看日本大片免费35分钟| 国产精品18久久久久久麻辣| 亚洲性色高清完整版在线观看| 亚洲图片欧美另类| 日本欧美韩国专区| 动漫人物桶动漫人物免费观看| 99久久精品免费观看国产| 欧洲精品码一区二区三区| 国产三级在线观看视频不卡| jzzjzzjzz日本| 欧美aaaaaa级爽激情会所|