How Does Osaka Department Store Pform Two Steps?

Marked by the comprehensive renovation of Abe wild railway department store in Osaka in 2013, it has formed two representative business districts in Tokyo, Shinjuku and Osaka in 2014. Among them, the total business area of Osaka Meishan business district is about 500000 square meters. Although the absolute sales volume has no Shinjuku high, its business growth is remarkable. It promotes the performance of the whole department store in 6.2 to 6 trillion and 300 billion yen, and has picked up momentum, and its functional value has exceeded that of Shinjuku business district.

From the five groups of representative shops and other enterprises to explore the effect, the main body of the department store has basically completed pformation pformation.

(1) overall scale: in 2013, the population of Osaka city was 8 million 870 thousand, with 10 million people in 30 square kilometres, 11 million in total foreign tourists, and about 6 million people landed in Osaka.

Going to department stores has become a regular tourism item, and the proportion of the department stores to underground food stores is nearly 60%.

In 2012 - 2013, Osaka department store sold 610 billion yen.

The meytin area near the new Osaka Station City has become the largest gathering place for Japanese department stores.

By 2014, the largest comprehensive department store in Japan was located near Abe field, Osaka, with an overall business area of 100 thousand square meters.

Basic situation of four department stores in metian District in 2012

(two) renovation of Sakaki Mei Tin

Before pformation, B1 - F9, with a construction area of 116 thousand m2 and a business area of about 61000m2, was pformed from B2 to F13, with a building area of 140 thousand m2 and a business area of about 80 thousand m2.

The pformation cost 60 billion yen, and is expected to be recovered by 2015.

In October 29, 2012, the two phase was fully opened.

On the day of opening, there were 200 thousand passengers and 1 billion 800 million yen in sales.

The annual passenger flow design target is 50 million people.

In November 21, 2012, the first phase of the reform was opened, that is, the one or two phase of the comprehensive opening.

By the end of 2013, after the pformation, it increased by 40% to 60% per month.

In terms of management capacity, it is known as "Japanese department store": East Shinjuku, shinam, West Sai Mei Tin.

Yi ddan and Sakaki shop briefly compare the positioning of life Theatre (Twilight Theatre): first, to achieve a theatrical department store.

20% store area is useless in commodity sales (about 16 thousand square meters, equivalent to giving up 250 to 30 billion yen sales), turning commodity retail stores into life intelligence exchange stations, giving customers surprise, discovery, learning, moving and longing.

The two is to provide customers with new lifestyle information.

Shopkeeper Uchiyama Keiji said that the goal of the store is not to satisfy customers' needs, but to stimulate customers' desire.

Return to the twentieth Century department store's goal of moving and grateful customers.

The biggest bright spot is the 9 to 12 tier pianting Celebration Square, which is 2000 square meters and 16 meters high. The staggered layer is divided into three parts: the North Street area, the central block and the South Street area.

On August 24, 2013 and 25, a famous restaurant wedding feast was held. In the middle of October 2014, the British weekly culture exhibition was held. Such a large-scale cultural theme exhibition made customers intoxicated.

On the layout of the business, 1 to 6 floors are ladies' articles, with emphasis on increasing 16 to 20 years old fashion items. There are some small shops on the 3 and 5 floors.

The 4 tier is the white collar around the age of 25, and the designer personalized brand has increased from 10 to 20.

The "media cafe" promotion project is featured with brand theme display. There are 24 display points on each floor, with thousands of events held annually.

Change the impression that stores in the past are aging.

The 7 and 8 floors are male products.

The 2 - 5 level pool of famous international brands has 150 combined total area of over 10 thousand square meters, which is the largest in the world.

The 11 level is children's clothing, sundry goods and professional experience area.

Most of the activities attracted 3 to 12 years of age.

There are 4 nursing rooms, 7 sorting tables and 5 children's small tables.

There are 1 - 6 - year olds, 2 hours, 1 hours, 2000 yen, and 600 yen for 1 hours.

Establish an independent channel for food sales.

In September 2003, the nankeen springs company was established to lease farmland in southern Osaka, cultivate organic vegetables, and sell it to our stores and branches in April 2004.

The one or two floor food and fresh supermarkets have both local flavor and many exotic flavors. Among them, La Maison Du Chocolat is only a branch store in New York, London, Hongkong and Tokyo, Paris.

Dim sum store 100 meters channel on both sides of the layout of 50 brand counters, a huge scale.

The two floor fresh fish store is the largest underground store in Japan.

B1 - F11 has coffee, black tea and other leisure foods. It has 14 shops, 800 seats, 13 dining rooms, and a large outdoor terrace.

There are 300 rest seats in the stadium.

23 toilets, each equipped with baby stand, women's toilet seats increased 1.4 times, a total of 174, ladies dressing room and toilet location separately.

There are 16 public fitting rooms that can be used across brands.

There are 1100 broadcasting points in the whole store.

Provide a dedicated channel for employees, rest area, the proportion of occupied area in the number of Japanese department stores first.

Transformation highlights:

(1) the traditional store chain of box type warehouse is pformed into a full open store.

2. Clothing stores dominated by men and women are planning to diversify into diversified stores.

Third, the limited general stores will pform to the astonished living theater.

(4) the mature age of the rich and the young is the change of the whole age of the youth.

(three) the strain of JR three Yue Yi Dan Dan

New Osaka station May 2011 opens.

Equity structure: 40% of the group of JR and 60% of western Japan.

The operation area is 50 thousand square meters, the first year (2012) plans 54 billion yuan, actually completed 31 billion yuan, second years (to March 2013), plans to sell 55 billion yuan, actually sells 30 billion 300 million yuan, the regular profit is 22% less than the plan.

In the competition with Sakaki, we lost the pride of Shinjuku.

In January 21, 2014, JR San Yue Yi Dan Dan announced that it would reduce the area of 60% joint ventures and introduce specialized rental shops.

As a national business event, Japan's NHK (National Television) reported, "Japan economic news" special coverage.

The media pointed out that this shop copied the style of the new store in Osaka, and the independent editing store accounted for 30%. The consumers in the city did not approve of it. 20 to 30 year old young people went to the LUKUA store area, and 30 to 40 years old mainstream customers went to sakhun and Hanshin.

The location is partial to the northwest of the station, and the initiative line has poor mobility and less passenger flow.

At the press conference, vice president of the Department of justice, Zhao Jing said that the department store should be added to the form of specialized shops.

This is the direction of department store pformation.

He said the specialized shop is what we call the multi brand collection shop.

They also had to cooperate with LUKUA.

After the introduction of specialized shops, the names of different kinds of cosmetics (including cosmetics) should be reduced, and the names of shops should also be changed. At present, only a few restaurants and food shops are open, and all others are closed.

Opened in 2015.

(four) reform of department store in big pill shop

In April 19, 2011, meita shop was reopened and the area expanded 1.6 times to 64 thousand square meters.

Okuda, former chairman of the big pill group, said in 2005 that when he was a store manager in the big balls shop in Australia, he was recalled to be a director in 1995 and was promoted to chief of the bolus in 1997.

Reform began in 1998.

It focuses on three main points: hemostasis (solution to loss), integration and reengineering (business restructuring), and reduction of personnel (streamlining organization).

At that time, there were 48 Affiliated Companies and 20 affiliated companies.

Half of the Affiliated Companies will be cut down, all 11 overseas branches and 3 domestic branches will be closed.

At that time, 60% employees were in management positions, lacking vitality, cutting 850 people and conducting early retirement.

The rest of the staff compress and reduce wages.

About 65% of the staff have reduced their salaries and some of their capable employees have been losing.

After a year and a half of efforts, the problem of low yield, high cost and slow response has been changed.

Three measures are adopted in operation: classification of store operation, classification of reception methods, and classification of service behavior value.

The value of service behavior is divided into three categories: high value, low value, and no value.

Many people in the company expected this reform, but because of the complexity of the interests of the original organization, they could not do anything, so Okuda became the bearer of change.

In 2004, Sapporo branch as a pilot project of reform, with a business area of 45 thousand square meters, a total of 240 official workers, and an artificial cost rate of 3.9% (usually 7%). The goal of turning around the deficit for 3 to 4 years is usually achieved in the first year.

From 2004 to 2006, the sales performance of the three year plan decreased by 0.3% compared with the same period last year, and operating profit increased by 9.7% over the same period last year.

Importing tenants and adopting various ways of cooperation.

The goal is "you have all I have (70%), and you do not have me (30%)."

In April 20, 2011, Parke, an investment and acquisition fashion shopping center (PARCO), formed the two line of business development.

In 2012, Parke and China's Kade commercial cooperation.

In May 2012, the Shanghai new world big pill department store, which hosted the new world Limited by Share Ltd in Shanghai, signed a trusteeship cooperation agreement, with a floor area of 110 thousand square meters.

A team of 10 people was sent.

In August 2012, we co operated with brand PLAZA to set up a new company (JFR. PLAZA) to jointly launch PLAZA in Asia.

In March 29, 2013, shop No. 1 opened in Taipei.

Transformation highlights:

First, break the boundaries of traditional department stores, and put forward: "department stores do not have one definition."

Second, dare to organize changes and break the circle of interests of the company.

3. Positioning is turning to youth and fashion.

Fourth, strengthen capital operation, merge SC, cooperate with fast fashion brands, and expand overseas business.

Summary:

The changes in department stores, especially the changes in Sakhon, represent a reflection on the lessons learned by department stores over the past 20 years. Abe's near rail department stores have introduced large scale functional management projects, such as cartoon shooting bases and large entertainment facilities for children.

Two, the renovation of shindan, Shinjuku

Shinjuku Station has a passenger flow of 3 million 200 thousand people, the pool bag is 2 million 700 thousand people, Shibuya is 2 million 100 thousand people. Yi Shi Dan has made good use of the advantages of the Shinjuku Station passenger flow, which is an objective superior condition.