Liu Qiangdong: Jingdong'S Third Party Business Growth Has Exceeded Its Own Electricity Supplier.

According to the financial report, Jingdong's revenue in the fourth quarter of 2014 was 34 billion 700 million yuan, up 73% over the same period last year, a net loss of 454 million 300 thousand yuan, a net loss of 110 million yuan in the same period last year, and a total revenue of 115 billion yuan in 2014, a 66% increase over the previous year, a net loss of 4 billion 996 million yuan, and a net loss of 49 million 899 thousand yuan last year.

According to introducing, the loss of Jingdong last year mainly came from the increase of the cost of equity incentive, and the amortization expenses related to intangible assets arising from the strategic cooperation between Tencent and some of the assets and business of Tencent.

On the eve of the listing of Jingdong last year, the board of directors of Jingdong gave the chairman of the board of directors of the Jingdong group and CEO Liu Qiangdong an option reward of 4% of the Jingdong shares, amortized 3 billion 600 million yuan.

Jingdong's prospectus before the listing showed that in the first quarter of 2014, the company had a 3 billion 670 million yuan equity compensation expense, mainly to the Jingdong CEO Liu Qiangdong 93 million 780 thousand and 970 restricted stock.

Jingdong group told reporters on twenty-first Century economic report that losses in the US general accounting standards mainly came from the above reasons. From the earnings report, Jingdong has no problems in operation.

Under the Non-GAAP, the Jingdong had a net profit of 362 million 700 thousand yuan (about $58 million 500 thousand) in the fiscal year 2014, up 62% from 223 million 900 thousand yuan in the previous year.

It is worth noting that

Jingdong's third party business growth has surpassed its proprietary business.

Liu Qiangdong said at the earnings analysts' conference that Jingdong's proprietary business mainly focused on standardized products, while the third party platform services mainly provided non standardized products.

From the market capacity and the average situation, the number of non-standard categories and market sales are far greater than the standard category.

"In the long run,

The proportion of GMV has exceeded 50%. "

Liu Qiangdong said.

"As for the control of product quality, Jingdong is not going to open the platform to third parties at random. Our joint venture has been in operation for several years, but so far, only sixty thousand sellers have been developed, unlike millions of other sellers."

Liu Qiangdong said that Jingdong also has strict system processes to help us control the fake products on the platform through censorship.

At present, the effect of Tencent and Jingdong's marriage is still coming, but it will take longer to prove the success or failure of the two sides.

After the fourth quarter of last year, Jingdong mobile terminals accounted for 36% of the total volume of Jingdong orders, but the growth of mobile terminals brought by WeChat and mobile QQ to Jingdong was relatively limited.

At the earnings analysts' meeting, Jingdong mall CEO Shen Haoyu said that compared with the entry of PC and Jingdong's own applications, WeChat and mobile QQ first level access to

The traffic volume contributed greatly, and the rate of repeat purchase was good.

In addition, WeChat and mobile QQ have also contributed greatly to attracting new users.

"As for the conversion rate, the conversion rate of WeChat and mobile QQ is lower than that of Jingdong, but as time goes on, we think this situation will be improved."

In addition, although Jingdong is in the layout of financial and intelligent hardware, at present, the impact on earnings is still very small.

Liu Qiangdong said that in 2015, Jingdong's Internet financial services mainly focused on three aspects of payment, consumption finance and public financing. At present, there is no opportunity to make smart phones, but Jingdong has set up a hardware manufacturer to engage in new innovative products and research work.