Lemaire Is Worth Your Expectation.

Recently, Normcore

The news that we will launch a joint series of uniforms with UNIQLO, once confirmed, has attracted numerous people's expectations. The series will be on sale in autumn and winter of 2015.

Why does this marriage make people look forward to it?

First of all, the most popular fashion style nowadays is not.

No doubt, Lemaire is undoubtedly the pioneer.

The so-called Normcore is the combination of English words Normal and Hardcore. With the premise of being practical and comfortable, the purpose of "deliberately wearing a monotonous and featureless" is to reduce the brand recognition while allowing oneself to wear an ordinary but unqualified state to achieve "unconventional" effect.

Yes, the style of "green tea bitch" and "heart machine" in dressing style.

Let's feel the simplicity of Lemaire.

The cutting is simple and neat, the structure is clear, the fabric is exquisite, and the atmosphere is quite large, and it is not too bare or even abstinent. But the sleek shoulder line and the soft color matching do not make people feel cold and ambiguous.

Young men and women with literary skills may hardly be able to resist the call of Lemaire.

Secondly, let's take a look at the mysterious couple files of the knife design: Sarah Lin Tran and Christophe, the East West style matching, the design not tired.

Christophe has been in the fashion circle for many years, and has been a leading position in several luxury brands, such as Lacoste and Herm s. In October last year, when he unloaded the post of design director of women's dress design of Herm s, she devoted herself to the development of the brand Lemaire of the same name.

Sarah Lin Tran is known as "the mysterious Asian woman behind Christophe" by the media. But she is not only the lover and Inspiration of Mousika, but also an excellent fashion designer.

She is good at using the minimalist aesthetics in the east to make her dress full of casual and free charm.

Her daily style is also highly sought after, and she is repeatedly taken by street fans and fans in the streets.

Sarah, with its loose fitting fit as its main axis, is very popular with fashion street. It is also the attractive spot for many web sites.

Fast Retailing Co. Ltd. (9983.T) Ltd. (9983.T) fast selling group of Asia's largest clothing retailer has always had the custom of famous designers, such as last year's collaboration with master minimalist Jil Sender and American pop singer Pharrel Williams.

Cross border joint names are not unusual in fast fashion. H&M, a colleague, is also familiar with this tactic, because he can borrow the designer's "Dongfeng".

It often leads to panic buying, and Christophe can better open up the market for its own brand and win a win-win situation.

UNIQLO specializes in real wear (which is slightly boring), while Lemaire is good at casual careless machines.