N Brown Shares Plunge Earnings Warning Deserves Attention

Britain

N Brown Group PLC (BWNG.L) released a second profit warning for half a year yesterday. The company said it was affected by weak sales in autumn and winter and discounted sales. It is expected that the pre tax profit will be lower than the previous expected 88 million pounds, while the previous 88 million was expected to be the lowest expected profit of 88 million pounds in the first half of October last year.

The second profit police in six months led to a 13.49% plunge in Wednesday's N Brown Group PLC share, which closed at 353.50 pence.

Angela Spindler, chief executive of N Brown Group PLC, said that although the profits were disappointing, the group is improving, especially adopting new pricing strategies, strategic pformation and warehousing upgrading to provide opportunities for the future growth of the group.

In the surplus police statement, N Brown Group PLC expects revenue growth in the fourth quarter of February 28, 2015 as a 3.6% increase in the 2014/2015 financial year, while revenue in the fiscal year is basically flat. Gross profit margin is in line with expectations for the year.

There has been a drop.

The group also said that the online strategy continued to work. The fourth quarter sales of the group increased by 62%, compared with 59% in the three quarter. The group's main brands JD Williams, Simply Be and Jacamo grew 5%, while the fourth quarter sales increased by 11%.

Act as

The group will shut down a smaller directory business, Gray & Osbourn, which also resulted in an additional cost of 11 million pounds -1300 million in the fiscal year 2014/2015, of which at least 8 million is non cash expenditure, which will also affect the pre tax profit in the current fiscal year and subsequent fiscal year.

N Brown Group PLC expects the gross profit margin of the current 2015/2016 fiscal year to fall by 100 basis points; operating expenditure will have a median increase; capital expenditure will be 50 million pounds and -6000 million.

Related links:

According to reports, the Korean group EXO recently joined the German luxury brand MCM to take a group of special handbags posters.

The MCM posters captured EXO members as the shy side of the teenager and photographed the DAS wei beta series posters.

The poster is expected to be released on 14 th.

Das Wei beta means white and pure in German.

This invitation to EXO for its endorsement, a new concept of publicity immediately attracted a lot of attention.

This special album contains the products and publicity photos of MCM's "XOXO Happy Valentine" s Day "campaign".

EXO, as the spokesperson of the brand, photographed MCM's advertisement, XOXO Happy Valentine, s day, which once became a hot topic of fans' attention.

In this advertisement, EXO is a mature male image of the past. Instead, it is the embodiment of sweet, the spokesperson of lovely (Modern), and shows the adolescent feelings around these three concepts respectively.

The bags of the special series will be presented to consumers in accordance with the order.

As long as one of the two conditions is satisfied, a commemorative bag will be presented.

One is to get coupons in Korean domestic stores or EXO micro site, and to buy customers with more than 200 thousand won. Two is a customer who holds EXO concert tickets and goes shopping.

At the same time, MCM will also give the special commemorative series of bags to customers purchased through "M5".

At the same time, MCM will also hold a special event in April 14th to pick out two customers (DAS buys promotion) and invite them to become VIP customers at MCM's special events at home and abroad.

At the same time, 10 customers will be presented with EXO Autographed MCM products.

This MCM has joined hands with EXO publicity products to make many new ideas in the way of publicity, as well as increasing interaction with customers.

This event has attracted enough fans of EXO to join in, and is expected to add to the sales of MCM in Korea.

Luxury brand MCM has been favored by many consumers for its fashionable appearance and appearance. Countless customers from overseas have come to Korea.