Brunello Cucinelli Achieved Good Results In Net Profit Growth Last Year.

Italy luxury cashmere brand Brunello Cucinelli recently released its 2014 financial statements. The main points are as follows: year-on-year net sales rose 10.3% to 356 million euros, and the Greater China and North American markets showed the strongest performance.

And profit before amortization (EBITDA) increased 8.4% to 63 million euros.

The core profit margin was 17.6%, down 0.3 percentage points from 2013, mainly due to the increase in operating costs.

Net profit increased 7.5% to 31 million 800 thousand euros compared with the same period last year.

Capital expenditures in the whole year amounted to 39 million 700 thousand euros, including the opening of new direct stores and increased production capacity.

As of December 31, 2014, the net debt of the company was 42 million 600 thousand euros.

The Board proposes to issue 0.12 Euro Cash Dividends per share for approval by the shareholders' meeting.

Company chairman and CEO Brunello Cucinelli on 2014

Expressing satisfaction and full confidence in 2015.

In 2014, Cucinelli added 7 boutiques, and the number of boutiques rose to 105.

Direct retail outlets: Cucinelli has 71 direct outlets, including 5 new outlets in 2014, and 5 outlets from wholesale channels to retail outlets.

Single brand wholesale channel: Cucinelli has 34 franchise stores, of which 2 new franchise stores were opened in 2014.

Cucinelli plans to open 9 new boutiques in 2015, including the opening of a direct store in Frankfurt and the opening of a franchise store in Singapore.

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According to reports, the Korean group EXO recently joined the German luxury brand MCM to take a group of special handbags posters.

The MCM posters captured EXO members as the shy side of the teenager and photographed the DAS wei beta series posters.

The poster is expected to be released on 14 th.

Das Wei beta is white and pure in German.

This invitation to EXO for its endorsement, a new concept of publicity immediately attracted a lot of attention.

This special album contains the products and publicity photos of MCM's "XOXO Happy Valentine" s Day "campaign".

EXO, as the spokesperson of the brand, photographed MCM's advertisement, XOXO Happy Valentine, s day, which once became a hot topic of fans' attention.

In this advertisement, EXO is a mature male image of the past. Instead, it is the embodiment of sweet, the spokesperson of lovely (Modern), and shows the adolescent feelings around these three concepts respectively.

The bags of the special series will be presented to consumers in accordance with the order.

As long as one of the two conditions is satisfied, a commemorative bag will be presented.

One is to get coupons in Korean domestic stores or EXO micro site, and to buy customers with more than 200 thousand won. Two is a customer who holds EXO concert tickets and goes shopping.

At the same time, MCM will also give the special commemorative series of bags to customers purchased through "M5".

At the same time, MCM will also hold a special event in April 14th to pick out two customers (DAS buys promotion) and invite them to become VIP customers at MCM's special events at home and abroad.

At the same time, 10 customers will be presented with EXO Autographed MCM products.

This MCM has joined hands with EXO publicity products to make many new ideas in the way of publicity, as well as increasing interaction with customers.

This event has attracted enough fans of EXO to join in, and is expected to add to the sales of MCM in Korea.

Luxury brand MCM has been favored by many consumers for its fashionable appearance and appearance. Countless customers from overseas have come to Korea.