The "Vacancy Rate" Of Shopping Centres Should Not Be Ignored.

After the recession of the new year's consumption, the "discomfort" period of retail business can give you a clearer view of the true face of local businesses.

Starting from last week, combined with professional views of the industry, consumer reports and personal experience of retail merchants, Nandu journalists visited many commercial establishments in the city, and found that the vacancy rate of some shopping centers is on the rise. Merchants face great difficulties. Some high-end supermarkets are also in a dilemma. If they do not invest more energy, they may become the headlines of domestic retail business in the year.

There is no doubt that many consumers will be impressed with the first shopping mall in the real sense of the city.

During the opening years, many brands such as China Airlines, Jusco, West Wu, Yu Garden and Prince kitchen made many consumers regard it as the landmark of Shenzhen.

But in recent years, due to the rise of "the Mixc -K KM A LL" business circle, the decline of official consumption, the fading of brand aura and the impact of electric providers, the shopping center has once been in a difficult position.

In January 2007, Ping An trust company wholly-owned the CITIC City Plaza from CITIC Group.

In October 2011, CITIC City Square was renamed as the new city square, and then entered the market again. The brand of the city has undergone great changes after upgrading.

But in August of next year, this newspaper reported exclusively the news of the "peaceful break up" of the new city plaza and the new City Plaza once again became the focus of the market.

In December 2013, the new city plaza was inspired by the famous shopping mall in Asia, and then changed its name to TERMINALONE again.

But what the outside world can't understand is that after the Spring Festival of 2014, T 1.

After experiencing the integration of the management team, the square suddenly announced that the fa ade of the shopping center, the Plaza bar street, the inside line and the brand format will be adjusted to the bone and bone.

The news came out, which triggered a heated debate in the domestic business circle. Some people feel that this is the only way for the shopping center to redeem itself, but more professionals believe that the enterprise will embark on the "no return".

In the middle of last year, Ceng Weizhong, chief executive of T1 new City Plaza, told reporters in Nandu that the rebuilt shopping center would be reopened at the end of the year, and the investment situation was ideal. But at the same time, he admitted that he spent a lot of money on decoration.

By the end of the year, when Nandu reporters visited the shopping center again, they found that the decoration works had been continuing, and the news of the safe cleaning of the teams was also heard inside.

Businessmen who have already entered the field complain to reporters. In the invitation of investment, Ping An Shang has explicitly replied that the shopping center will be fully opened at the end of 2014, and the investment rate has exceeded 90%.

But the actual situation is, in addition to the LG layer because of the popularity of the relationship between Yong Wang supermarket is good, the other floors of the business is not satisfactory, such a business environment to make her previous business assumption completely failed.

And before the Spring Festival this year, I don't know why, the decoration works of facade have been stopped by relevant departments. It is said that there has been a serious problem in the reconstruction of newspaper construction.

According to the venue

This week, Nandu reporters visited the shopping center, and the outside Plaza had stopped construction, but it was also surrounded.

In the field, apart from

Besides the popularity of New South City Studios, Yu Garden and shallow flower garden, there are more staff in shopping centers than customers in busy business hours. Some consumers even think that the shopping center has been closed down.

The reporter roughly calculated that the number of shops without business was over 50%.

According to a Ping An dealer's internal staff, the shopping center has changed its name to the City Plaza Shenzhen (CITYMALL). Although it has spent tens of millions of decoration projects, it has not been very successful in attracting investment.

The core members of the management team do not know when the shopping center will be fully opened, and everything is "waiting for instructions".

A general manager of a shopping mall, who does not want to be named, thinks that there is a discussion about the views of business management of Ping Shang business management. However, because of the lack of professionality of the operation team, the whole shopping center has not been fully opened after a year of renovation.

The industry expert also believes that the "vacancy rate" of local shopping centers has been on the rise for two years. For example, Huang Dian Hui and Huang Ting square have been in operation for a while, and the catering industry is also very popular. But there are many shops in the shop which are wrapped up in poster bags, and all over the year are written on the "Co min gsoon". Such famous shopping centers are all the same, so the pressure of investment in other shopping centers can be imagined. These phenomena should arouse the attention of local retail business executives.