On The Positive And Negative Aspects Of Seamless Integrated Marketing

< p > marketing with the advent of the era of intelligent integrated consumption environment, it has become more and more dual. First, there is no center, no morality, narcissistic, FT media, which is the main chest display device (the acronym for Facebook+Twitter, that is, China's new media represented by micro-blog). The technology of Marketing Automation (MA), which integrates the search engine optimization (SEO), network marketing, implant (plug-in) marketing, a href= "http://www.91se91.com/news/list.aspx Classid=101112107105" > social media "href=", cross media data source processing, customer relationship management, social marketing and other marketing and marketing processes, provides us with automated customer search, cultivation and screening management, and transforms massive "blind flow" into potential customers with prospective purchase intention, thus forming a continuous "customer pool" for the transaction. This makes marketing fraudulently stronger and stronger, many seemingly a public event, but in fact it is a well planned marketing activity. The spread of Business has become a kind of unidentified speculation. The result is that a product has achieved a great marketing effect. The two is due to the technology of business intelligence (Business Intelligence). Moreover, this activity is to challenge the bottom line of public morality to achieve marketing results. < /p >
< p > then, when customers are passively inserted and guided into an unknown marketing environment, under the condition of Mo Ming consumption, marketing is a pleasant surprise to the product's technology, and the marketing effect is still fooled by the provider of LBS (location service): WeChat and IM (i.e., time communication)? < /p >
< p > the more developed era of intelligent integration, the more marginal social mainstream media, the better the marketing effect of social media, social interaction, location, mobile TV, computer and cell phone; < /p >
< p > any medium can interoperate and form seamless cloud integration. < /p >
< p > Desktop PC and notebook, tablet PC, cell phone and TV are sharing the same media resources. No matter which medium is the source of information generated by a medium, whether it is a text, video or other styles, it can be seamlessly linked among various media. With just one account, you can enter all the media such as music, files, videos, micro-blog, etc., and can also open, appreciate, modify, store, exchange and share whatever you want on computers, smart phones, tablet computers and smart TVs. < /p >
< p > is really convenient, which provides marketing with the advantages that traditional media can not resist. < /p >
< p > cloud media era, everything has been cleared up, everything has been started and everything is online. Popularity can be obtained through a kind of fry, but reputation is rather difficult because of excessive information flow. But soon, even if it is notorious, it can also get a certain degree of recognition. In the era of cloud media, we only remember that we did not care about the reputation of the so-called reputation, let alone a lot of bad events, most of which are deliberate speculation. Sometimes it is the speculation of the consumers themselves. Sometimes it is the hype of the enterprises. No one knows which is true. The vast audience of the truth is fond of making a mess of it. People do not care about the truth or good content. As long as it is enough, even if you are scolding the phrase "fuck!", it also brings tens of millions of fans' forwarding! < /p >
< p > > a href= "http://www.91se91.com/news/list.aspx? Classid=101112107108" > cloud media era "/a", interconnection, television is not television, television can be mobile phone or computer, and more importantly, everything is not purely gizmo, it is all Mashup, all cross boundary. < /p >
< p > cloud media era is an era of mutual gambling, playing more and more, spoof market is more and more. Compared with viral marketing, word of mouth marketing and circle marketing, paragraph marketing and micro film marketing are everywhere. The "water force", "50 Fen party", "arrow maker" and "conspiracy manufacturing expert" become the makers of these products. < /p >
< p > all intelligent integration is to let you fool in the set trap to consume. They may be a sentence, a piece of music, a scene, a character, a story, or even very sincere, sensational, so that you are not at all prepared. < /p >
< p > the era of seamless integration of intelligence and integration, so that marketing has become so untrustworthy. Sometimes he does not need to be real. It only needs to attract customers. Sometimes, it is for other aspects of attention that it really does not spread anything. < /p >
< p > the convenience of seamless integration can be very good. He brought < a href= "http://www.91se91.com/news/list.aspx Classid=101112107102" > marketing < /a > into a new era of interoperability. He can know every one of us, every day's whereabouts, and your life track will always be watched by people in the awkward situation of observation, as long as someone pays the bill. Cloud media era, your browsing, purchase, attention, collection, forwarding, sending mail, SMS, Fetion, micro-blog and other acts are carefully peeping, so that some of the loss of the transmission of consumer information to you, so that you buy heart and soul. < /p >
The convenience of "P >" makes the information communication with strong purpose become very false. Under the noisy communication environment, the authenticity of the product and the reputation of the brand will be worse and worse. At this point, instead of achieving the business of the network Navy, the water becomes more and more cloudy. < /p >