Taobao President Zhang Jianfeng: There Is No Upper Limit For Fake Investment.

March 15th is the international consumer protection day. Zhang Jianfeng, President of Taobao network, sent an e-mail to all the staff in the afternoon, emphasizing that there is no limit to the investment in counterfeiting. The fight against counterfeiting infringement will be a battle of life and death, so that "counterfeit infringement is not allowed to stay in place, so that bad businesses are bankrupt".

Li Keqiang, premier of the State Council, expressed his willingness to advertise for new formats such as online shopping, express delivery and e-commerce, because he greatly stimulated employment and stimulated consumption. At the same time, the Prime Minister stressed that both online and offline stores should pay attention to integrity, ensure quality and safeguard consumers' rights and interests.

　　 Jian Feng Zhang This is "our pride" in the mail, but at the same time, Taobao, which manages 1 billion orders of magnitude online products, is bound to bear the heavy responsibility of purifying the online shopping market. This is also a responsibility that Taobao can't avoid and never evade.

Data show that at present Alibaba Platform trading accounts for more than 8% of the total retail sales of consumer goods in China, producing tens of millions of packages per day, serving hundreds of millions of consumers.

Zhang Jianfeng thanked consumers, conscientiously cracking down on counterfeiting infringement and safeguarding intellectual property rights by brands and Internet traders, law enforcement agencies, volunteers from all walks of life, as well as partners and technical experts. But he also said frankly. Counterfeiting infringement The struggle is "a life and death battle", and the existence of any bad businessman is the injury to enthusiastic consumers and consumers, including Ali. It is the only result of this campaign that counterfeit infringement can be saved and bad businesses will be destroyed.

In the mail, Alibaba's "big data counterfeiting" module can extract counterfeit infringing goods from 1 billion order online products through intelligent image recognition, data grabbing and cross analysis, intelligent tracking, big data modeling system and so on. In the first three quarters of 2014, Alibaba voluntarily deleted about 90000000 pieces of suspected infringing goods. However, Zhang Jianfeng believes that we should not be proud of the above achievements. We must admit that we can not completely eradicate counterfeit infringing goods, and we can not ensure that the interests of every consumer and businessman can be guaranteed. "Even 0.01% dissatisfaction is our 100% responsibility."

Zhang Jianfeng stressed that March 15th should be a "Thanksgiving Day" for all employees. They should not complain about all kinds of accusations, but should be happy and self correcting. Taobao will launch new service initiatives for products with quality disputes, continue to expand the coverage of "extreme refunds", and provide consumers with better shopping experience.