Fighting With Counterfeiting Infringement Is A Life And Death Battle.

Today is 3. 15. Premier Li Keqiang, when he met with Chinese and foreign reporters, said: "willing to advertise for online shopping" and agree that the Internet has created greater social vitality, "greatly stimulating employment and stimulating consumption", and the Chinese economy will "fly" because of the Internet. The prime minister also stressed that online shopping will not impact on physical stores, but "whether online or offline shop, we must pay attention to integrity, quality assurance and consumer rights protection".

This is our pride. At the same time, Administration Taobao, which has 1 billion orders of magnitude online products, is bound to bear the heavy responsibility of purifying the online shopping market. This is also a responsibility that we can not avoid and never evade.

At the moment, Alibaba platform accounts for more than 8% of the total retail sales of social consumer goods, producing tens of millions of packages per day, serving hundreds of millions of consumers. In this year, the platform "seven days without reason" trading order coverage rate is as high as 90%, the speed refund annual payment amount exceeds 6 billion yuan, the Taobao consumer initiated the counterfeiting infringement refund ratio is 0.026%. In the whole 2014, the platform solved 7 million 84 thousand consumer disputes, and the public appraisal solved 791 thousand disputes throughout the year.

These are innovations that can only be completed and realized by relying on the Internet. And our ability to prevent counterfeiting and counterfeiting based on big data is the result of every colleague's efforts. Alibaba The "big data counterfeiting" module can be achieved through intelligent image recognition, data grabbing and cross analysis. Intelligent tracking The technology of big data modeling system and other technologies will get counterfeit infringing goods from the online products of 1 billion orders of magnitude. In the first three quarters of 2014, the Alibaba voluntarily removed about 90000000 suspected infringements, but we should not be proud of our achievements. We must admit that we can not completely eradicate counterfeit goods at present, and we can not guarantee the interests of every consumer and businessman to be protected. Even 0.01% dissatisfaction is our 100% responsibility.

All employees must undertake the task of purify the online shopping market, and we continue to promise that there will be no limit to the investment. In view of the quality of the controversial products, Taobao will follow the introduction of new service initiatives, continue to expand the "speed refund" crowd coverage, to provide consumers with a better shopping experience.

3. 15, instead of complaining about all kinds of accusations, we should be happy and self correcting. This should be Thanksgiving for all. We must thank the consumers for their long standing trust, and thank those brands and network operators who have conscientiously cracked down on counterfeiting infringement and safeguarding intellectual property rights, and thank the law enforcement agencies, volunteers from all walks of life, and thanks to our partners and technical experts.

This is a life and death battle! The existence of any bad business is to hurt the enthusiasm of consumers and consumers, including ourselves. It is the only result of this campaign that fake and shoddy goods are left behind and bad businesses are destroyed.

Bless you! Maybe this battle will never stop. Maybe the brutality and hardship of this battle is beyond everyone's imagination. But we deeply know: This is a battle that must be carried out. It is worth exchanging with our youth.

Taobao President Zhang Jianfeng

March 15, 2015