Guangzhou Tianhe Business Circle Competition Is More Intense Due To Department Stores.

"The news of Martha's department store is right, but we can't disclose more details."

Where exactly is the right place, and how much area it is going to give, the two sides are still talking about it.

This seems not surprising for Tianhe business circle, which has been in a state of adjustment for the past two years.

On the one hand, these changes stem from the rising business structure.

It is also one of the reasons why we should not mention it.

Recently, in the 2014/15 financial year's interim results conference, Guo Binglian, chairman and managing director of Sun Hung Kai, said: "Guangzhou Tianhe District's heavens Plaza will open in the middle of this year, and the Pearl River new city's Plaza will also be opened in 2016."

Statistics show that the Tianhuan project, which is expected to open before the end of this year, is located between Tianhe City and Jingjia Plaza. It will be built as an advanced shopping mall with various functions such as shopping, dining, entertainment, culture and leisure. It can provide four floors of more than 83 thousand square meters of retail floor.

According to the project planning, Tianhuan project will build a "fish shaped" building with 2 floors and 3 floors on the ground, with a total construction area of not more than 110 thousand square meters.

At the same time, the "Tian Yuan" project on the new axis of Guangzhou city also has the cultural landmark function of "urban park". Besides commercial facilities, it also includes pportation hub, shade green area and central axis crossing area.

At present, the construction site shows that the main structure of the project is basically completed and is being renovated.

According to Sun Hung Kai real estate related personages, the commercial operation of Tian Huan project is undertaken by the leasing department. At present, the specific project location and investment plan are not disclosed.

But there are also sources who say that the two brands of GUCCI and Cartier are selected at the north end of the shopping mall.

The double street shops on the two sides of the shopping mall will identify 15 international brands including ErmenegildoZegna, Chole, Dolce&Gabbana, Balenciaga, RalphLauren, bottegaveneta and Tods.

In addition, fast fashion brands Hollister, GAP and apple flagship store have been stationed in Tian Huan.

Although there are several months from the entry to the market, the Sun Hung Kai day circle project has undoubtedly brought a lot of influence to the Tianhe business district of the Guangzhou Central Business District, which has 1 million 400 thousand square meters of commercial area.

As early as 2012, the Tianhe business circle set up a special "Tianhe Road chamber of Commerce", and the chamber of Commerce has more than 100 member units.

Over the past two years, Tianhe business circle has undergone pformation from traffic integration, environmental improvement to dislocation management and remodeling of characteristics.

Data show that in 2014, at least 13 large quality shopping centers in the core business district of the main city of Guangzhou carried out a large area of adjustment and upgrading, and 7 large shopping malls were located in Tianhe business circle.

Among them, the three year old Tai Koo Hui has launched the biggest brand adjustment since the opening of the business, with 38 newly signed brands, including several brands entering Guangzhou for the first time, with a nearly 50% adjusted brand.

Victoria mall also changed its name to VT101 at the same time, and realized the turn from "home appliance store" to "fast fashion experience center".

In addition to brand and format adjustment, Tianhe also tried to start free WIFI and self built online shopping platform as a physical store supplement.

The frequent movements of the "small partners" around also started to make the good Plaza no longer able to sit.

In recent March 9th, Guangzhou's good Plaza confirmed to the media that it was a foregone conclusion that Martha's department store entered the good Plaza. However, the location, area and so on have not yet been settled, so the details can not be announced for the time being.

In addition, the Plaza is also planning to make more room for the experience of the industry by means of electrification and reducing the proportion of traditional department stores, and introducing the elements of China's largest indoor aquarium and Art Center to create a "family fashion experience center".

In the middle of 2014, the Guangzhou friendship store's good Plaza store renewed the contract for ten years, but the total construction area was reduced from 30 thousand square meters to about 16 thousand square meters. The empty area will be used for the construction of the ocean Plaza in the good Plaza.

It is understood that the Guangzhou friendship shop was signed in 2004.

In addition to the planned construction of the indoor aquarium, the Plaza will also build a science and Technology Museum, education Museum and other cultural and recreational projects.

In the future, the profit model of shopping malls not only depends on rentals, but also can bring considerable revenue from ticket sales and derivative services.

In addition, the good Plaza recently announced that it will try to operate "cross-border electricity supplier", leaving the "pre bonded store" in the shopping center.