Green Business Needs A Complete Economic Model.

First of all, of course, we should pay attention to the cost. The cost of the above energy saving equipment per square meter varies from 100 yuan to 1000 yuan, "for example, the cost of the K11 rainwater recovery system, LED lamp, CO2 detection system, energy consumption sub metering system and water saving system is 144 yuan per square meter. The cost of solar sensing, listening, cold radiation, double curtain wall, low flow device, high efficiency refrigerator, CO2 sensor and water recovery is 1000 yuan. Green decoration and equipment investment accounted for 2% to 10% of the total shopping center construction cost. Shi Jin revealed.

According to RET ruyd's "green commercial real estate" report, after carrying out environmental protection and energy saving investment, the green shopping center can save about 20% of the energy consumption in terms of hydropower and energy consumption. The cost of energy saving is about 6 yuan per square meter per year and two yuan saved by 50 yuan per square meter per year. The three-star saving figure is 75 yuan per square meter per year in. This can also be confirmed from the data of businessmen: by the end of 2013, Carrefour saved an average of 13.7% of the total electricity consumption per single store in 2008.

Moreover, the economic significance of green shopping centers is much more than that. It forms a green business value chain for owners and users.

For the owners, green business can increase property income first, including higher rents, higher rents and higher rental rates. For example, the rent of green business can be increased by 9%~10%, and the selling price can be increased by 5%~6%. In addition, the operation cost and energy consumption of green shopping center can be reduced, the value of property will be improved, the cost of construction will be controlled, and the life cycle maintenance cost of green shopping center will also be reduced.

For users, the building of green business projects Operating cost Building energy consumption and cost can be reduced, and the cost of decoration and maintenance can also be reduced. In addition, there is a hidden benefit -- improving the quality of building environment, such as reducing employee sick leave rate, attracting employees and improving productivity, thereby enhancing the net profit margin and raising the value of enterprises.

RET Rui Yi De " Green commercial real estate "The report shows that the green shopping center in the US can increase the production efficiency per square meter by 1200 yuan per year, and the business rent can be increased by 9%~10%. In Singapore, 44% of users are willing to pay 5% of the extra price to purchase green building property. The Australian market can increase productivity by 1.25% through green commerce. Annual production efficiency per square meter can be increased by 190 yuan ~220 yuan.

Since the result is so remarkable, why is there only a small number of green commercial real estate in China? It is estimated that only about 15%~16% shopping centers in the Chinese market are green buildings.

"Foreign green environmental awareness is strong, so green building shopping centers will be easier to upgrade. rent And price, and domestic green business projects are not necessarily. There is also a hidden problem. In overseas markets, many buildings are unchanged for decades or even hundreds of years. Green investment will have long-term returns protection. Even if the first owner sold the property, if the property is in trouble, the first developer should cooperate to solve it. In the domestic market, a property may be renovated or sold several times in a few decades, and the former owner will not be responsible for the subsequent property problems, so China's green business is still few. A businessman who once participated in the environmental shopping mall design said frankly.

Because of this, there will be some difficulties in the development of green business in the Chinese market. For example, the benefits of green business can not be fully reflected in the short term. Many developers only look at immediate interests rather than invest more. However, for the successful developers in China, green building represents a new set of business models. In the future, developers who will benefit from this will be keen to create green building projects.