Wenzhou Longwan Wanda Department Stores Opened Less Than Three Years Before March 15Th.

1, Laozi cannot rely on it.

As a son, Wanda Department has made great contributions to the Empire.

"... very few famous department stores, movie theaters, KTV chains and hotels can set up shop at such a speed. Because of the expansion, Wang Jianlin has made a very important development keynote: whatever he wants, he has nothing to come.

Rather than let these enterprises block the pace of Wanda's rapid expansion, it is better to set up corresponding enterprises and keep pace with Wanda Plaza.

In October 14, Wanda Plaza, West Mountain, was officially opened in Kunming. It has 100th squares in Wanda. It also indicates that the mission of Wanda Department has been completed. The importance of Wanda Department store and Wanda shopping mall in conjunction with Wanda Plaza investment and residential sales is declining.

Wanda has gone through the first generation single store and the second generation combination store, but the real development of Wanda started from the third generation shop.

Taking the third generation shop representative Shanghai Wujiaochang and Ningbo Yinzhou as an example, the location of the square in the outskirts of the region is not only enjoying the premium of the residential sales, but also enjoying the added value of the commercial property through the self created business circle.

However, with Wanda's location changing from the urban core area to the urban sub center and the new town, and sinking to the three or four tier cities, the site injury has become increasingly prominent, and the self created business circle is no longer reliable.

In the three or four line cities or the first tier cities, there are fewer people in the outlying areas, less consumption power and less commercial atmosphere, and the self created business circle is not enough to support the normal operation of general merchandise stores.

Many department stores have "congenital defects", and some departments that do not establish department stores have also set up department stores.

3, the scale is not reliable.

Founded in 2007, it has opened 99 stores in Beijing, Shanghai, Wuhan and Chengdu, and is one of the largest chain stores in China.

However, to do more is not necessarily to be bigger.

Wanda Department store has been in a state of loss since it was founded in May 2007.

Wanda's highest single store gross margin is around 12%, and the gross profit margin of new stores is only 1%-2%, far below the industry's average gross margin of 17%.

Wanda Department stores in 2014 74 yuan, revenue 15 billion 490 million yuan, shops are about 210 million yuan, far below the industry average.

4, iron frail cannot be trusted.

Wanda implements militarized management and distributive targets.

A department store micro friend: "... Joint venture with Wanda, the first general manager is also vice president of Wanda sent over, they are two things: one is that the opening project is about speed-up, the second is the massive high salary digging people... To the people below do not have much time, often is a year test, second years will be eliminated."

However, business operation has its own rules.

The creation of business circles and the integration of brands take time. It is not only a year that can create myths. At the beginning of 2013, Sun Jinghuan, the general manager of the original Wanda Department store, resigned. The general manager of the Wanda Department, who replaced Ding Yao, was dismissed from office for less than a year.

5, brothers can not rely on

Wanda business management and Wanda Department store are good friends.

A Wanda business management micro friend: "our department store business is really not good, the new project has been compressed three layers, the two level has been retreated."

This year, the business management company shared the net profit index for the Department before the end of the Department to help the department store complete its annual tasks.

However, the biggest enemy of Wanda Department Store is not other people, but also close to Wanda Commercial Management.

"Because of the well-known reasons, brand conflict between department stores and business management has not been effectively solved.

In women's clothing, men's clothing, children's clothing, leather shoes and other major categories of department stores, the conflict between merchants and department stores has been common.

With the increasingly strong business management, the department stores are more passive.

Wanda's business model is not aimed at operating.

The essence of Wanda is real estate, the core of which is sales and repayment of real estate.

Wanda as a main shop of its shopping center is only a bargaining chip of Wanda's land.

However, the Wanda model, which was proved to be very successful, is slowly moving towards the end.

The next fall is not Wanda, but Wanda mode.