Fang Jianhua'S Own Brand Of Clothing Business Has Exceeded 400 Million.

A few days ago, clothing companies listed on the special announcement, with 324 million yuan to buy shares in the city of Humei Garments Co., Ltd. (hereinafter referred to as the United States), holding about 25% of the United States shares.

Searching for the stake, it means that the valuation of Sini Mei has reached 1 billion 286 million yuan, and the value held directly by Fang Jianhua and monk Yu Fang is about 450 million yuan.

The people told reporters that Fang Jianhua was born in 1977 and studied costume design. After that, he worked in a garment factory and accumulated some experience. After that, he began to establish his own company. Now he is worth hundreds of millions of dollars and is a classic case of grassroots counterattack.

Fang Jianhua was a lad. In 1998, he founded the Hui Mei garment factory in the South and made ODM OEM for foreign brands, mainly producing cotton and linen and casual wear products.

By 2005, with the beginning of the depreciation of the US dollar, the difficulty of garment foreign trade increased gradually. Fang Jianhua told himself that at that time, Ma held the first online business conference in. He introduced the development history of e-commerce in Japan and Korea. Ma thought that China's business was very underdeveloped, so it built B2B website. After listening to Fang Jianhua, he decided that foreign trade can not only be a big client, but also joined the company.

Thereafter, clothing The situation of foreign trade is becoming increasingly tight. Fang Jianhua decided to create his own brand. In 2008, Fang Jianhua said that at that time, the mall was in the investment promotion business. From the B2B, Hui Mei tried to make a "mall" with its own clothing brand "Yin man".

Early exploration of clothing business is not smooth. In the past 2008~2009 years, the main consumer group in the Korean fashion industry is the 18~22 year old young man. The position of EMMAN is 25 years old, and the actual age is 30 years old. The price is higher than that of other brands, and the cotton and linen clothes are also not valued. Fang Jianhua said: "at that time, we invested little advertising, and 100 thousand of the advertising investment, we only sold 10 thousand yuan. We sold millions of goods in 2008, sold about 7000000 in 2009, and about 10000000 in 2010. In the past three years, I have lost 23 million. "

By the end of 2010, Fang Jian Hua Completely cut down the profitable foreign trade business, outsource all the factories, and outsource logistics management.

Fang Jianhua insisted on putting into the electricity business and usher in the blowout of the business. In 2010, "double eleven", Hui Mei's sales volume was 6 million 800 thousand. At that time, it only sold 10 million in one year, and sold orders for more than six months a day.

In 2011, Yin man entered a period of steady development, and then lived in TOP3 for a long time. In 2013, Hui Mei The annual sales volume reached 760 million, and won the double eleven national women's wear sales champion (single day sales 120 million). In 2014, Hui Mei earned about 960 million yuan, with a net profit of 38 million 910 thousand yuan. Its net profit has exceeded that of many garment listed companies.

At present, Hui Mei Group owns 8 brands, such as Yin man, Chu language, living in the left and so on, and has purchased about 7 million consumers of its products. In 2015 and 2016, the revenue and profit of Hui Mei clothing will maintain a good growth. Net profit is expected to reach RMB 70 million yuan and RMB 100 million yuan respectively.

The company has disclosed plans for IPO, which has confirmed the news. The company said: "after the completion of the transaction, it is ready to launch the application on A shares immediately, and plan to submit the A share listing application to the CSRC by December 31, 2015."

After searching for special shares, Fang Jianhua and Dan Yufang still share the 34.79% stake in Hui Mei clothing directly. Besides, the investment center (limited partnership) also holds about 9.17% of the total amount of Hui Mei clothing, while Fang Jianhua is the executive partner of the investment center (limited partnership). If the IPO is successfully implemented, the price of Fang Jianhua and his wife will increase further, and the wealth myth of working cows will probably continue.