Luxury Consumers In China: High Income, Not Rich Youth Groups

Most of these young consumers advocate individualism and reject the famous brand names.

Social media, retail outlets of various brands, such as Beijing's Shang pin net and Italy brand Yoox, have influenced their shopping habits.

In addition, there are all kinds of discount stores, some high-end department stores such as Lane Crawford and Galeries Lafayette.

As Italy

Luca Martines, director of international marketing at Yoox, told reporters that Chinese people aged 25 to 35 are the largest consumers of Yoox in Luca.

According to a copy released last week

and

The online survey found that customers of these age groups like to pursue big brands, such as CELINE (Celine) in France and 3.1 Phillips (3.1 Phillip Lim) in the United States.

In addition, according to the survey, customers demand a lot of brands such as Tory Burch, Longines (Longines) and Mike Coles (Michael Kors), but some of the more expensive traditional brands such as Cartire (Cartier), Louis Weedon (Louis Vuitton) and Gucci (Gucci) suffer from sales in Waterloo.

Lionel Roudaut, President of the Singapore LaSalle School of clothing design and art, said: "Chinese consumers are generally well educated and no longer stick to the rules." Lee Yonnet Le

This means that they began to try new ways of life and began to over pursue all kinds of luxury brands.

At the same time, for the products which were not convenient to purchase, the Internet also provided consumers with many shopping channels.

Related links:

After the financial crisis, China's textile and garment industry, which exports to domestic demand, hopes that when the market recovers, it has ushered in online e-commerce.

According to the data disclosed by Guo Da Lu, vice president of Tmall, the sales volume of domestic textile business accounts for 10% of the total, and clothing accounts for 20%.

In this regard, the industry consensus reached by Chinese clothing is that the market downturn is only a false impression. People's enthusiasm for clothing consumption is far from being satisfied, and new consumer demand and expectations are constantly emerging.

The industry believes that the upgrading of consumption and social pformation at the same time give the clothing industry a lot of consumer blind spots and business opportunities.

In the past, shopping was done in the next scene, but now it is shopping in many scenes.

For consumers, O2O can be more casual, to shop is more of an experience, rather than step by step guide shopping around.

This means that the garment market will be rapidly differentiated, and O2O will change the layout of the entire apparel retailing industry.

For some enterprises who understand the consumption displacement, they can be divided into online sales growth dividends, while for those traditional enterprises that do not know how to adapt, it means that the mastery of customers is no longer as simple as it used to be, which means that there is a split share.