The Six Main Sticking Points Of Hard Business In Physical Stores

If we do not stand in the customer's perspective, we should re-establish the essence of customer demand oriented retail business, and re-examine the inherent defects and shortcomings of stores.

In the era of physical stores, the road will be narrower and narrower.

At present, there are six "sticking points" in the physical store business. Are there any problems in your store?

1., look at what others do, regardless of who I am.

Chinese people have a habit of seeing how others are doing.

In recent years, the decoration and layout of industry stores are highly similar.

Each store should be guided by customer needs in business circles.

Who are the customers of the store? What are their consumption habits and preferences? What are the customers' structure and the cycle of return?

2. consider what kind of products you want to sell, regardless of who the customers are.

Most retail stores have one thing in common, that is, Whoever enters the store wants to push the goods they want most.

Why? Of course, it is because we only consider our own interests.

This is also the most serious misunderstanding and sticking point of stores. Especially since 2014, retail stores are facing greater pressure on operating costs, and the phenomenon of selling goods that they most want to promote has become more and more serious.

Only consider yourself, do not consider the feelings of customers, and ignore and disrespect the real needs of customers. How far can you think of this one-way business philosophy?

3. consider the unit price, not the basket number.

What is the price per passenger and the number of basket? If your average price is 50 yuan, then the list is one or two goods, or more than three goods, the meaning is completely different.

The higher the unit price, the lower the basket number, which means that the sales of the products with profit and the sales of single products are too high. The proportion of commodities and basic products that can cultivate people's popularity is too low, which means that the salesmen are pushing the commodities they want to sell.

The lower the unit price and the higher the basket number, the higher the proportion of popular products and hot sales.

Of course, most retail stores have problems with the former.

Some famous brands or popular hot commodities may have low gross margins but high turnover rates.

Some profitable products must dare to take the margin space to do activities so as to increase their turnover speed and turnover rate.

If a commodity is a gross profit of 10 points, is Maori space very small? But if it can be negotiable 1 times a month, it can be pferred 12 times a year. Taking the principal amount of 10000 yuan as an example, it means that a gross profit of 1000 yuan can be earned in one month, twelve times a year, resulting in a gross profit of 12000 yuan, and its annual gross profit is 120%. At the same time, it is more important that this 10000 yuan turnover is twelve times a year, which means that it brings a lot of attention to you, the mainstream passenger flow and popularity of consumer goods.

Now the competition is more and more intense, so many shopkeepers are thinking about how they do their activities every day, but they neglect to do activities in order to increase the store entry rate.

Local retail outlets are generally lacking in popularity and lack of entry rate. If activities are designed to increase turnover and sales performance, and do not consider improving customer entry rates, even if there are more sales skills and activities, customers will not enter stores. What will they do?

6. everything is the "electric shock" error, other people's life is not good.

When the environment is not very good, many people first look at the opposite store, and occasionally go out to look at other regional stores, and find that business is not so good. They feel steadfast in their hearts and feel very secure at night.