The First "Shenzhen Fashion Week" Is About To Open In March 19Th.

From the costume to the fashion week, this is a 14 years of improvement and promotion in the fashion city of Shenzhen. For APEC, Zhao Huizhou, who is famous for "new suit" in World War I, is also a battle of heart and blood.

Fashion week is the biggest annual feast of a city, a country or even the whole world, and an important exhibition of fashion culture industry. At present, there are four fashion week in Paris, Milan, London and New York. In China, there are also China Fashion Week and Shanghai fashion week. Where the fashion week is held is a sign of the deep accumulation of the fashion culture and design industry in that city. fashion Awaken.

Shenzhen aims to build up the "fifth pole" of the world's top fashion week. With the principle of "government guidance, market leading and professional operation", it has been engaged in the global fashion week's mainstream resources and systems. It has been actively incorporated into the global fashion week's operation system, combined with the industrial brand's superiority, and embodies the concept of national fashion and city linkage. Through the fashion and creative activities such as T show, fashion show, fashion show Gala and so on, it attracts global fashion people and communication resources to focus on Shenzhen, creating the best window for foreign designers to enter the Chinese market and the important platform for Chinese brands to enter the international arena. It is committed to making Shenzhen fashion week a booster for promoting the transformation and development of garment industry and promoting the upgrading and upgrading of fashion and creative industries.

The best vision needs the best designer to conceive and achieve. Zhao Huizhou has just returned from Milan fashion week. After watching many shows, she has been thinking about the fashion week in Shenzhen and the most beautiful fashion show in her mind. At home, she will bring HUI and Yi Chi's two shows and an art exhibition. In the preparation of the entire release show, she used the description of "really special and special trouble". Zhao Huizhou's vision is, "there is a special responsibility in mind, that is, Chinese designers can be recognized by the world, not just by ourselves. Because international recognition is very important for Shenzhen fashion week. "

In Zhao Huizhou's view, a good Chinese designer should not only understand international art, but also understand the grafting and interworking of Chinese language and international language, among which brand and soul are very important, including their own culture and story, rather than simple imitation. In the transmission of the story and the transmission of the brand style, Zhao Huizhou did enough work. Even in the next show, Zhao Huizhou will join the beloved daughter in the performance of the series, which is full of expectation.

From design, production and industrial strength, Shenzhen has become an important garment design, manufacturing and export base in China. Shenzhen has more than 2000 garment enterprises, 300 thousand employees, 15 thousand fashion designers, and more than 800 clothing brands. In 2014, the output value of Shenzhen garment industry reached about 200000000000 yuan, and its output value accounted for 10% of the country's total, especially women's clothing was second to none in China. These industrial strength laid a solid foundation for Shenzhen fashion week. However, hosting the Shenzhen fashion week is a fashion show in the comprehensive strength of culture and creativity, and the challenges it faces are also enormous.

Therefore, the Shenzhen fashion week is not only the first international show of a city, but also the first show of the organizers and many fashion enterprises and fashion designers in Shenzhen. That is to say, this system and brand new platform of Shenzhen fashion week is the same for everyone or every team. Zhao Huizhou said with deep feeling, "I think a show is not just for the designer to express his products, but also for building a whole platform. That is, how can we express our thoughts in a real and complete way through a show of audio-visual feast. Recently, I have been busy in Hongkong, Guangzhou and Shanghai. It takes a lot of time just to screen out models. Because Shenzhen fashion week is a new platform, many things need to start from scratch, and it is also a brand new challenge. Such as stage, lighting, sound, these things, Shenzhen is not not, but if you want to pursue perfection, you need to borrow from Shanghai, Beijing and Hongkong, which also requires a lot of time and energy to communicate, especially very hard. But for a city that can grow together, everything is worth it. "

　　 fashion Diffuse in the air / we feel it, breathe it / the fresh air is becoming more and more luxurious at the moment / we create sunshine, warmth, dynamic new breath for you. This is the theme show of Yi Hui's "new breath", which is naturally the designer's Association under the dome. Love / heartbeat is touch / love / smile. It is beauty / love / everything. This is HUI's "my love" theme show, which will be able to touch and experience countless immortal moments with you.

Looking at ideas, ideas and models, and even promoting every word of WeChat, Zhao Huizhou did his best. As a designer, she has high expectations for fashion week in Shenzhen, she said. There are more fashion brands in Shenzhen, which have a competitive relationship with each other. This is very good and can promote and promote brand development. With such a magnanimous speech, Zhao Huizhou almost speaks the voice of all fashion enterprises and designers, which is precisely the source of the vitality of Shenzhen fashion.

Three days later, the happy coast coconut forest beach will become the focus of the international fashion industry. According to the international standard, the 6000 square meters main venue will be presented with more than 40 cutting-edge international fashion works. At that time, the famous fashion brands, designers, models, buyers, experts and other professionals from home and abroad will gather in Shenzhen. Everyone in this city can feel the charming side of Shenzhen's "fashion capital" and "design capital".

Talking about Shenzhen in your mind Latest fashion Zhou, Zhao Huizhou said, "there is not much difference between the form and the four international fashion week, and there are some distance between brand story transmission. But this is just the beginning. In the future, as long as it can continue, it will continue to precipitate. We are on the road, and have been working hard, the future will be better and better. "

Shenzhen fashion week is coming. Are you ready, pro?