New Expectation Of Yarn Exhibition: New Exhibition Hall Of Hongqiao, Shanghai

2015 China International Textile The yarn (Chun Xia) exhibition, which was successfully held in Beijing for ten years, first moved to Hongqiao new exhibition hall, Shanghai National Convention and Exhibition Center (Shanghai) for the first time this year.

The new exhibition hall brings a new look. The yarn exhibition opened in March 18th will not only be unveiled in advance of 10000 square meters, but will also hold the China international textile fabrics and accessories (Chun Xia) fair, the China International Clothing and Accessories Fair (CHIC), and the China International Knitting (Chun Xia) exposition in the form of CHIC exhibition.

From the list of exhibitors of this yarn exhibition, many familiar faces can be found. Many enterprises are exhibiting at each session. What causes the enterprises to have such a great enthusiasm? What are the enterprises hope to get at the exhibition?

　　 What does exhibitor bring to enterprises?

Exhibitors are always the essential blood of exhibition. It is understood that the exhibition area of the yarn exhibition reached 10000 square meters of advanced scale, greatly stimulating the enthusiasm of exhibitors, from China, Bangladesh, India, Indonesia, South Korea, Pakistan and other 15 countries and regions 248 exhibitors carry their best products to participate in the exhibition. Among them, there are 146 domestic enterprises and 102 overseas exhibitors.

The spring yarn exhibition has been successfully held for the 10 time. This year is the eleventh year. Apart from the exhibition area and the number of exhibitors, the quality of the exhibition has been continuously improved. It has set up a platform for enterprises to display the technological innovation strength in the upstream of the textile industry chain. The service is more thoughtful and meticulous, making many enterprises become frequent visitors to the exhibition.

The responsible person of the yarn development organizing committee said that 2015 was the year of ending the "12th Five-Year" plan. For the old exhibitors of the yarn exhibition, the China International Textile yarn (Chun Xia) exhibition in 2015 can show the rapid progress of the company in the past 5 years, and the development direction of the guideline company in the next 5 years. This is also the best feedback for the exhibitors who have been giving great support to the exhibition.

Most of the yarn enterprises adopt directional trade mode, so they are not so strong in promoting consciousness as they are in fabrics and clothing enterprises. Many enterprises do not have the terminal products to properly reflect the quality of the yarn, so the promotion is more difficult. In recent years, the exhibition has constantly guided enterprises to pay attention to the sense of display, and pay attention to the design of the exhibition booth and the display of the products. We can see that more and more enterprises have adopted the unique design style of the appearance of the exhibition stand, showing the diversification of products to the maximum extent in the product layout, and the products with different styles, different processes and different characteristics have been well reflected. There will be more yarn businesses like fabric on this yarn exhibition. Clothing enterprise Just like that, you can attract attention from the booth. But no matter how meticulous arrangement is to serve the people themselves, this is the starting point, which is the foundation of the exhibition value added.

It is worth mentioning that the current yarn exhibition will be exhibited with the overseas exhibition area of China international textile fabrics and accessories (Chun Xia) fair, which can share audience resources and greatly improve the quantity and quality of professional buyers of yarn exhibition. The exhibitors of the fabric exhibition are potential professional buyers of the yarn exhibition, which will provide an unparalleled competitive advantage for this yarn exhibition.

　　 What are the expectations of enterprises?

Attracting enterprises to follow the exhibition unremittingly, a large part of the reason is the direct or indirect benefits brought by the exhibition to the enterprises. They regard the yarn exhibition as an excellent platform for expanding their customers.

All along, Dezhou Huayuan eco technology Co., Ltd. is actively participating in every yarn exhibition, taking exhibition as the most important platform for publicity and promotion. Liu Chuantao, director of the company's exhibition, said that by participating in the yarn exhibition, the company's products were well promoted and publicized, and the image and influence of the company were fully displayed. Zhao Yanfei, Beijing Guanghui Textile Co., Ltd., said that the effect of the exhibition was obvious, and it could bring us some orders. Many customers met at the exhibition.

On the one hand, the purpose of participating in the exhibition is to harvest the order of products, and on the other hand, it will enable the company to find a good way to promote and publicize products. Hu Tianmeng, manager of Zhejiang Lida Modern Textile Co., Ltd., said that the effect of the exhibition is good, mainly through the exhibition to get to know some new customers, and to communicate with peers at the exhibition, at the same time, it can expand the visibility of enterprises in the industry.

In addition, most enterprises reflect that they hope to understand the current level of industry development and the trend of development so as to grasp the trend of the market. The person in charge of Nantong's big rich company limited said that it is an important reason for enterprises to participate in the exchange and grasp the latest developments in the market. Ji Yijun, general manager of Nantong Shuang Hong, proposed that the exhibition should organize more promotional activities of related products, create platforms for the convergence of upstream and downstream, and promote joint development and common development on the upstream and downstream. Efforts should be made to publicize the trend of fiber trends, including professional groups and non professional groups. Their influence can not be confined to a small circle and needs the acceptance of the whole society.

At the same time, more and more enterprises are also aware of the important relevance between their own development and the overall development of the industry. They realize that in the face of the overall operation and collaboration of enterprises from the industry in the past, and rely on their own strength to face the complex and changeable market environment, the development mode that relies mainly on quantity and price competition needs to be upgraded urgently.

　　 What are the new expectations under the new situation?

Last year, China's cotton textile industry was faced with problems such as the international market downturn, the domestic market sluggish, and the rising cost of various production factors. Especially in the domestic cotton direct subsidy policy, the domestic cotton prices fell sharply, making the domestic cotton textile enterprises undergo a painful baptism. In the spring of 2015, the first time the yarn exhibition moved to Shanghai, the new exhibition hall and the cotton textile enterprises were faced with the factors such as the reduction of domestic and foreign cotton prices, and other factors. This year's spring and summer yarn exhibition has more new points, and also has more new expectations for enterprises.

At present, the price of cotton is stable, and the difference between domestic and foreign cotton prices is narrowing. Our cotton textile enterprises are facing new market forms. However, the persistence and confidence of the cotton textile enterprises in the market are fully reflected in the exhibition. The spring and summer yarn exhibition to be held will be the most important regardless of the exhibition area, the number of exhibitors or the professional audience.

A total of 146 enterprises are gathered in China. With the introduction of water-soluble yarn, viscose yarn, blended yarn and other kinds of yarn, Suzhou Zhen Lun cotton spinning Co., Ltd focuses on launching Siro compact spinning series yarn, and will also exhibit products such as viscose series, bamboo fiber series, vortex spinning line and so on. Nantong Shuang Hong textile company brings the series yarn of Yilun, the whole spinning yarn series, the bamboo Dyer yarn series and some functional yarn series. The general manager, Ji Yijun, introduces the focus of the company on displaying the multi component and different specifications of the yarns series yarn. Wuxi four cotton mainly produces fine and compact anti spinning and anti pilling thermal insulation yarn series, antibacterial and thermal yarn series, linen Tencel yarn series, multi component blended fancy (satin colored) yarn series and so on. Beijing Guanghui Textile Co., Ltd. will mainly

The number of foreign exhibitors has also increased to 102. Among them, the India Pavilion and Pakistan pavilion are still the main force in overseas exhibitors. The India exhibition group, which is composed of more than 50 enterprises, mainly produces 90% cotton spinning products. Although the number of exhibitors in Pakistan is not as large as that of India, its exhibitors are more abundant than India exhibitors. It is understood that on the yarn exhibition, about 25 of the products displayed by the Pakistan Pavilion of the 70% enterprises are cotton spinning products, and about 30% are chemical fiber products.

　　 China cotton spinning Ye Jianchun, vice president of weaving industry association, said that in recent years, the number of foreign exhibitors in the yarn exhibition has been increasing. More and more foreign exhibitors are involved in the domestic market competition. The development of China's cotton textile industry is facing more challenges and greater pressure. He said that with innovation as the driving force, vigorously adjusting the product mix and actively developing a variety of fiber blended products are the current hot topics of the industry. The emergence of various new fibers and the significant progress of spinning technology have created the conditions for multi fiber blending. Enterprises can find breakthroughs in development from the exhibition. A number of cotton textile enterprises responsible person said that the exhibition can be said to be the combination of the upstream and downstream industries chain, and the number and quality of professional buyers have been greatly improved. Enterprises attract different audiences' attention by product diversification and avoid competition with foreign cotton yarns, hoping to enhance market competitiveness in the field of high-grade products.