Rural Traditional Fur "Electric Shock" New Business Trend Will Erupt.

The new section of the Mohe street in Xinyi is also customary in the locals.

The village is next to Xinyi Railway Station, and Xu Hai road passes through the village.

If Xinyi is to seize Northern Jiangsu, the new section is the throat of Xinyi. Merchants have been gathering since ancient times.

The new section of the community does not seem to be very famous.

However, when we mention the new section village of Lao Mo He Township, the older Xinyi people are impressed by the brilliant past.

It was the seat of the township government. In the early stage of reform and opening up, it was the industrial center of Xinyi.

Time flies, and the glory of the past is now fixed in the yellowed old photographs.

Nowadays, people can only see the grand development of the industry from the broken factory buildings and the tall chimneys.

And who can think of it more than ten years later?

"Let this traditional industry shine" another spring ", making it a famous Taobao village.

In the early spring, reporters came to the new section.

Big business in a small village

In the spring, the new section of the community is bustling. The fur shops are next to each other, and one of the imitation leather costumes in the shop window is enchanting with the score of Xu Hai Road, which contrasts sharply with the dilapidated old factory building behind the shop.

The big lorries were shuttling, and the girls wandered in groups.

The spring breeze also "blew" the old factories.

On the southern side of Xu Hai Road, Wang Lin, 45 years old, rented nearly 1000 square meters of old factory buildings and set up a "grand fur processing plant".

Although this is not the peak season, the factories are still roaring, and raw materials and clothing are stacked with warehouses.

In the small factories on both sides of Xuhai Road, Wang Lin's "grand" is quite large.

"From cutting stock, making clothes to selling online, we have recruited more than ten workers in the factory."

Wang Lin said, now the village's imitation fur factory is basically on both sides of Xuhai Road, where pportation is convenient and logistics is developed.

"Business is a matter of understanding."

Like "grand", the new section of clothing made of chemical fiber material has fur like appearance, and the price is only a few percent of the real fur. It is loved by young women nowadays.

In recent years, the new fur industry has gradually become a climate. In September last year, the village became the first "e-commerce demonstration village" in the province.

How many fur production plants and factories are there in the new section?

Feng Xianwen, deputy director of the community, replied: "now almost every month there are several new factories open." like "grand", there are three hundred or four hundred conservative estimates. Each household has annual sales of millions of yuan.

Xinyi Business Bureau statistics show that: in 2014, new segment village opened more than 800 online stores on Alibaba, Taobao and other electronic business platforms, with annual sales of 86 million yuan, more than 3000 employees, and e-commerce achieved 30 thousand yuan per capita annual income.

Today, more than half of China's net fur fur coats and coats come from here.

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New opportunities for old businesses

Xu Hai Road North, Wang Xueli's "lattice language fur clothing" boutique decoration exquisite.

Wang Xueli is full of confidence in his own clothes. "I employ all the teachers who have decades of experience in the village. They are quick and good in hand cutting, fashionable in style and solid in quality."

Wang Xueli said that because the raw material is chemical fiber products, the hot cutting of the machine will produce coke skin odor, resulting in a high rate of customer return, and the products of her home made hand cut are completely without this problem.

Wang Xueli referred to the "master Fu" from a new fur processing plant in the new village.

In 80s and 90s twentieth Century, the new village was once a famous fur handicraft processing base in China.

During the peak period, 3 villages were set up.

The factory produces all kinds of fur animal toys, and takes part in the Canton Fair every year.

"After 1997, the leather factory will not work."

Zhu Shucai, a teacher, said that most of the fur processing enterprises had stopped production due to economic crisis and other factors.

Many new people went to other places.

Many of the wholesalers in the fur city of Yiwu, Zhejiang, come from the new section.

From far away to hometown, Shi Sichao, 50, is a witness of the rise and fall of fur in the new section, and is also an early seller selling leather products with e-commerce platform.

"When I traveled to Yiwu, I made a brand name for Xinyi fur products in the small commodity city and the International Trade City, and the products were exported to all parts of the world."

He said that the pattern at that time was that Yiwu sent orders to the new section, and the new section was sent to Yiwu after processing.

"Earning sixty thousand or seventy thousand yuan a year is also a high income."

At that time, Shi Sichao could not have imagined that the "electric shock" after ten years would not only restore vitality of the new fur industry, but also open a new world for the local economic development in related fields.

Shi Sichao believes that the successful pformation of the new section of leather through e-commerce is, on the one hand, the necessity of the development of the times, and on the other hand is related to the promotion of his son's history.

The "post-90s" is full of fashionable and ideological avantgarde.

In his early years, he went to Yiwu with his father and completed his university studies in Yiwu business school.

He, who graduated from the electronic business class, has not only a keen sense of market, but also a spirit of bold innovation and daring to do so.

In 2010, their shop opened.

Initially, only a few pieces can be sold every month, but through continuous learning and accumulation and good reputation, the online store business is booming.

In just 4 years, online stores began selling thousands of yuan a year, until tens of thousands of dollars later, up to today's hundreds of thousands of yuan.

The success of historians' online shop has played a good exemplary role in the village. Villagers have followed suit, and a fur sales shop opened.

The revival of the traditional fur industry has also attracted the enthusiasm of some local exile in Entrepreneurship and investment.

Cao Feng, a seller, said: "before working outside the country, the old people did not have time to be filial piety, and their children did not have time to educate. They always felt ashamed of their families.

Later, I saw the home business development very well, and I came back.

Now, not only do we have our own business, but more importantly, we are all together. "

Now, in the new section, the rapid development of the imitation leather industry has made great changes in the aspects of village and village appearance, people's income and even the development concept.

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From "independent regiment" to "joint team"

Because many dealers have experience in Yiwu, the rapid development of the new fur industry has benefited from large-scale customization and wholesale.

"From the network to the OEM production, and then to the wholesale clothing, this is a typical custom industry.

Combined with the practice of the new section, the development mode of customized e-commerce industry in rural areas has been formed.

Wang Hezhao, an associate professor of e-commerce at the school of management at China University of Mining and Technology, believes that the new section is a customized industry mode mainly based on family workshops and small factories, with e-commerce platform as the main selling channel, with low technical requirements and convenient development and pformation. It is very suitable for promotion in Guang Da rural area.

In the eyes of the new segment, the technical requirement is not high, which means fierce competition and even disorderly development.

Walking on Xu Hai Road, the samples hanging from many family workshops on the roadside are all heavy samples, some of which are slightly different in individual details and accessories.

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The history of electronic commerce "Ke ban" has a deeper understanding of this: "extensive management is not a permanent solution. The product level is not going to go, and the overall competitiveness will not be enough."

He believes that only by taking the branding way can we drive the rapid development of an industry.

From a practitioner's point of view, how to establish the brand of "new paragraph fur" and promote the overall upgrading of the industry?

Shi Guangji suggested that the village should establish a local industry association, unify the price standard, develop fur industry park, integrate resources together, hire professional operators, open up the whole network channel, and unite the "single fight" small business operators into a "joint fleet" of the fur industry.

Statistics show that in 2011, the sales volume of e-commerce in the whole community was only 20 million yuan. Now this figure is nearly 100 million yuan. The revival of fur industry in the new section village is developing rapidly. In this process, whether guidance and support can keep pace with the development speed is worth thinking.

Speaking of the future of fur industry, Ye Dong, Secretary of the Party committee of new section village, said: "because of the needs of the market, the product is now extended from a single traditional fur art ornamental product to a set of ornamental and practical products.

At present, there are more than 20 kinds of ornamental handicrafts, such as ears, slippers and scarves, made of cat and fur.

Ye Dong believes that these fur products have good ornamental and practical properties, and are very popular among young people. The sales volume is good and has become a new consumption channel for fur products.

Before the construction, the shop and the back factory are set up together with product processing and sales, forming the mode of "farmers + Network + company" and "farmers' spontaneous service + government service".

At present, these plans have been launched, and the local government and practitioners are working together to plan the route and escort the big ship of the fur industry in the new section of the village.

Wang Hezhao believes that the new "electric shock" of the traditional fur industry in xinduan village has stepped out of the development of traditional industries.

E - commerce has nurtured traditional industries, upgrading traditional industries, and upgrading new ways of enriching farmers.

If we give support and guidance in the course of its growth and development, it will take a long time to form a nationwide famous brand effect of "South Haining leather and North new section fur".