Chic2014 Shows Innovative Results -- Cool Wool.

With the increasing demand for Australian Merino wool in China, the The Woolmark Company will display its most successful Australian Merino Wool Innovation on Chic2014, one of which is to show "cool wool" to Chinese textile enterprises.

Through extensive research and development, the The Woolmark Company found that wool performs better than cotton and polyester in natural humidity and temperature, which ensures that cold wool can make wearers feel more comfortable when temperatures rise. Cool wool is specially designed for clothing during the season of transition, because wool is breathable and can naturally regulate the body's micro climate by absorbing and transferring water vapor from the body to prevent the accumulation of water vapor in the human body.

Cool wool garments Raw material It is the super light Merino wool with a maximum weight of 190g/m2 and a maximum fiber diameter of 22.5 microns. The fabric and garment surface are clean and smooth. Cool wool fabrics and garments with pure wool logo are usually 100% pure new wool.

"In the India market, cool wool Successfully entered the market through a leading local textile group. Cool wool has been very successful in the Middle East and Europe, and has achieved great success. So we think that cool wool is also very suitable for Chinese market, especially in southern China. " Said Rob Langtry, chief marketing officer of The Woolmark Company.

The reason for the rising temperature of cool wool is the unique advantages of the Australian Merino wool brought by the fabric, including:

Breathability: Merino wool absorbs a lot of water vapor and is transferred to the air through evaporation to keep the skin dry for a longer time.

Temperature regulation: Merino wool provides the body with "air conditioning" system. Through its natural fold, many very small insulation airbags are generated to control the temperature naturally.

　　 Odor control The permeability of merino wool helps to reduce sweat and odour and keeps the wearer's skin dry and clean. The complex chemical structure of the fiber can lock off odors and only emit when cleaning.

Soft and delicate: today's beautiful Nuo wool has reached a very high standard in terms of soft comfort, making it one of the most comfortable and best performing fibers in luxurious skin care clothing and sportswear.

Elasticity: Merino wool has natural elasticity due to its unique structure and wrinkles and prevents wrinkles. From a microcosmic perspective, Merino fibers are like coiled springs, which can return to their original state after pulling and stretching force after wearing and drawing. This keeps the shape and quality of the garment.

"In the Chinese market, we see some very interesting changes. Perhaps one of the most significant changes is the change of career dress to leisure. Cool wool is the best fabric for clothing brand to display unique, unified and fashionable clothing series. Mr. Langtry added.

The Chic2014 The Woolmark Company stands at E1A13, which is managed by the office of the international wool board (The Woolmark Company) in offices in Shanghai, Beijing, Hongkong, London and Sydney.