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Brand Collection Store Is Becoming More And More Effective In Public Viewing.

2014/3/22 14:37:00 21

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Brand Collection Store Efficiency Retail Terminal

in recent years, the competition of retail terminals in China is becoming more and more serious. Department stores are losing public attention because of their high brand repetition rate, poor renting capacity and low ability to gather people. Brand collection stores, which are relatively new in China, are beginning to gradually enter the public view and become the favored merchants of shopping centers. 
 the relevant agencies predict that the future "a href=" http://www.91se91.com/news/index_c.asp "shopping center" /a "may gradually evolve into a pattern of" gathering stores + exclusive stores + matching ". The proportion of collection shops should be 40%, and the rental income brought by this 40% to the shopping center will be more than doubled than that of the previous department stores. The brand collection store will play an important role in the upgrading of shopping centers in China. 
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 consumers of new generation have strong brand awareness, and prefer to try new trends products and services, but there is not much shopping time. This is a precise description of the new middle class's pursuit of fashion in China. The "brand collection shop" can help this group of people solve the problem of finding the most worth buying goods in the shortest time. 
 > a href= "http://www.91se91.com/news/index_c.asp" > brand collection shop < /a > is also known as "brand concept store" in the industry. This type of shop can assemble new products of various brands from all over the world, and the category can include a href= "http:/ /www.91se91.com/news/index_c.asp" > clothing "/a", shoes, jewelry, watches, etc. Although the selected brand is not the same in terms of design concept, style and location, it can be integrated into each other, leading to consumption through dress matching and playing a "1+1>2" effect. 
 the effectiveness of brand collection shops is very obvious. Adopting integrated store mode can not only allow multi brands to share rental pressure, reduce operating costs, but also increase customer retention time and increase turnover rate. In the future, the main store will be greatly adjusted, and the shopping center will develop towards the main force. As a result, the main store is best composed of three to five small collection shops, and the rental income is higher for shopping centers. 
 September 28, 2013, the Korean clothes and love group received a big gift -- its multi brand collection store folder, located in Wanda Plaza, Wujiaochang, Shanghai. The first day sales volume exceeded 900 thousand yuan, which surpassed the opening record of all the new brands of the clothing and love group. 
 2007, when Beijing Xidan Joy City opened, it introduced I.T, SEPHORA, crazy fruit box and other multi brand collection shops. In response, Wei Jianping, assistant general manager of COFCO Yuecheng commercial management center, said that in recent years, shopping centers attached great importance to the multi brand collection shops and the overall downturn of the retail industry. The multi brand store is basically based on the mode of agents and has strong expansion intention, so it is more popular. 
 in addition, customers' loyalty to multi brand stores is much higher because they can provide consumers with some advice on collocation. "Shopping centers attach importance to and introduce multi brand collection stores in the future is a major trend." Guo Zengli said. 
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 it is worth noticing that at present, Beijing Sanlitun Taigu, which is now at the forefront of fashion, has gathered more than 5 brands with the adjustment of wind. In the industry, Joy City has become a model of introducing multi brand collection shops, covering many categories such as fashion, footwear, home, cosmetics, fashion appliances and so on. 
 although Taigu and joy city are among the best in terms of the number of multi brand stores, but there are not many shops that can be selected for the shopping centers that urgently need to introduce multi brand collection shops. 
P > survey shows that there are two kinds of multi brand collection shops on the market, one is the collection store with category as the main line, such as the toy anti fighting city for children's products, and the SEPHORA of the main cosmetics. The other is to collect multiple brands, such as the European brand store, the BELLE map store, the 361 degree collection store, etc. Most of the former uses agency mode operation, because many contradictions can operate well. The latter is relatively rare and atypical. 
 at present, although the introduction of multi brand store has become the top priority of shopping centers, it is not easy to manage a multi brand store. 
 to this, Guo Zengli said that the introduction of multi brand collection shop in the shopping center is still a seller's market. Because of the scarcity of the multi brand collection shops, some shopping centers have been caught up in the embarrassment of investment promotion. For example, in order to pursue the brand's richness and improve its own quality, some shopping centers are willing to subsidize a lot of rents to cooperate when negotiating with I.T.