Clothing Enterprises Explore "Platform" Foreign Clothing Brand Model More Mature

< p > > a href= "http://www.91se91.com/news/index_c.asp" > Gap < /a > clothing brand independent website has a very large daily hits, attracting many brands to enter.

In the domestic brand, Pathfinder touches the network "platform" started earlier, the company's strategic goal is to change from traditional retailers to network enterprises, and from single product providers to diversified and three-dimensional direction.

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< p > through the acquisition of the green field network, the Singapore Tourism Company Asiatravel will be added to build a service platform to provide information services such as travel strategy, equipment recommendation and donkey sharing, so as to enhance user stickiness.

Through online services to attract traffic, create outdoor services one-stop service.

We believe that the comprehensive service providers of the Pathfinder pformation will not get significant performance returns in the short term but conform to the development status quo.

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< p > under the current situation of squeezing and slowing down of the garment industry and increasing the cost, the two segment of the industrial chain is touched, and the platform is undoubtedly a move of "predecessors planting trees and future generations enjoying the cool".

The accumulation of traffic through the replacement of users with related websites will bring more profit margins for integrated value-added services and outdoor product agents.

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< p > although the traditional "a href=" http://www.91se91.com/news/index_c.asp "clothing brand < /a" is difficult to build such a deep and wide platform, but accumulating traffic volume, enhancing user stickiness, building network platform and opening proxy platform are the future growth points of profit.

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< p > in fact, < a href= "http://www.91se91.com/news/index_c.asp" > online shopping market < /a > is developing towards platform.

AI consulting data show that China's online shopping market has changed from the C2C market to the B2C market. The proportion of the B2C market in the entire online shopping market has increased from 23.7% in the third quarter of 2012 to 36.6% in the third quarter of 2013. The platform based e-commerce website Tmall occupies only half of the market share.

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< p > online shopping and self selling B2C shopping websites have begun to open up platforms to attract more businesses to enter.

In July 2013, the Jingdong held the POP platform conference, which launched four support programs, including logistics, technology, finance and services, to boost the rapid growth of Jingdong POP platform. In September, Suning held a conference on sunning Yuntai to provide a set of retail service solutions including logistics, promotion, customer service, after-sales, finance, IT and other business modules to customers and merchants.

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