Denmark Shoe Giant Ecco Self Shop Revenue 1 Billion 130 Million Euros

According to the audit results, according to the audit results, in 2013, the family operating company earned 1 billion 130 million euros, an increase of 4 percentage points over 2012, and a pre tax profit of 165 million 400 thousand euro yuan, an increase of 8 percentage points over the previous year, accounting for 14.6% of the total annual income (14.1% in 2012), and net income of 106 million 400 thousand euro, a 15.8 percentage point increase over 2012 P. In 2013, the company's income rose to 165 million 400 thousand euros in 2012.

In the past 2013, although the raw material has risen sharply, labor costs have increased and temporarily difficult to solve production constraints (2011 Ecco factory fire in Thailand was destroyed), the company's operating margin has improved significantly.

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< p > compared with 2012, < a href= "http://www.91se91.com/news/index_c.asp" > Ecco < /a > significantly reduced the cost of expenditure, from $79 million 600 thousand to $45 million 700 thousand, but the cost of marketing still increased considerably compared with the previous year.

Due to its excellent financial data in 2013, the company raised its equity valuation from $418 million 400 thousand to $461 million 600 thousand, and its return on equity rose from 22.6% to 24.2%.

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< p > 2013, Ecco launched a series of a href= "http://www.91se91.com/news/index_c.asp" shoes, including "special commemorative Ecco Mind", "/a", with a good feedback from the market. At the same time, the company opened 255 stores or counters, so that the number of shops in Europe, Asia and North America reached 2989. In addition, more than 300 Ecco shops completed the upgrading or upgrading in 2013.

By the end of 2013, the Danish brand marketing network with more than 50 years of history was distributed in 87 countries and regions. The number of private shops and counters has reached 2989, and the number of sales terminals is as high as 15000.

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< p > due to the heavy losses caused by the fire in Thailand factory in 2011, Ecco decided to change the excessive share of a single factory. The output of a single factory no longer exceeds 20% of the total, which requires the company to redeploy the original 35% production equipment and pay close attention to the improvement of labor force.

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< p > "our business policy has been very effective in the past year, and the gross profit margin has increased from 15 percentage points to 16.2. Satisfactory results have been achieved," said Steen Borgholm, chief financial officer of Ecco. "Controllable growth is the key to success in Ecoo2013, and we will continue to implement this strategy in 2014."

For 2014, Borgholm said the focus will shift to sales growth and improvement in business capacity.

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< p > ECCO < /p >

< p > ECCO, Chinese Name: ECCO, one of the four largest leisure footwear brands in the world (ECCO, TOWINNER, Clarks, GEOX), is also one of the few vertical shoe manufacturers in the world from design to production.

It was founded in 1963 by the 35 year old Danish shoemaker Karl Tusby (KARL TOOSBUY).

The head office is located in Denmark.

Its basic design philosophy is to design and manufacture footwear for the most comfortable work, leisure and festive wear for customers, so that people can take walking as a real pleasure.

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Below P > ECCO, its products include a wide array of beautiful men, women and children's fashionable leather shoes, bags, and golf accessories.

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The P > ECCO production line is located in Denmark, Italy, Holland, Slovakia, Portugal, Indonesia, Thailand, Japan, Cyprus, Brazil, China and India, with 18 thousand and 500 employees worldwide.

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