Wedding Dress Enterprise Foreign Trade Domestic Sales Road Is Not Easy To Go

China is doing it now.

We know that there must be a specific reason for forming a specific market rule or market habit. But let's put aside the reasons why we should focus on foreign trade in the wedding dress industry.

Because with the slow recovery of the international financial crisis,

Counting China's top

As a big country with 1/5 of the world's population, China's wedding market is quite broad in theory.

There are many shrewd entrepreneurs who have long been aware of the space of the market and pferred from foreign trade to domestic sales.

But because the wedding dress is an exotic product, its culture is not fully absorbed by its consumers.

Therefore, although the potential of the Chinese wedding market is huge, the prospect is haze, chaos and lack of management industry, which makes many enterprises have difficulties in the process of domestic sale.

Enterprises are being attacked from all levels, manual small workshops are attacking market order, imitation copying influences the style innovation, unfair competition destroys industry rules, under so many pressures, the domestic market has limited development space at present.

To achieve visible development, the industry must be purged, but the most important step for China's wedding dress industry to develop to the ideal model that the industry expects is that enterprises need to focus on brand building while doing well in the construction of channels.

Now that the pition road is full of difficulties, the consumption concept of the Chinese people is an important reason hindering their development.

Despite many domestic brands such as century brides, creativity and so on, they have always insisted on the sale of wedding dresses and refused the way of wedding dress rental.

However, because of the deep sense of the Chinese people and the marriage rentals that have been staged in China for decades, the way of selling and selling is also quite bumpy.

How to correctly guide the people to the wedding dress consumption concept, I think the enterprise should realize and launch the joint network media to carry on the education of the wedding dress culture.

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At the same time, we have to mention the wedding dress rental.

Adhering to the idea of "sustainable development", the wedding photo studio has been committed to the service of wedding dress rental.

When new people take wedding photos, they often use "recycled" wedding dress instead of the wedding dress they buy.

And in the one-stop service provided by the studio, there can be no place for the wedding dress to buy. The wedding dress that witnesses love is so openly provocative.

Cai Meiyue fired the first gun for the brand culture of the wedding dress and believed that the wedding dress should be the eternal witness and inheritance of love, and can not be used for leasing.

But consumers are not aware of the improper rental of the wedding dress, and the "unnecessary", "do not want to waste" "just once" as the reason, gave the wedding dress rental market opportunities.

The wedding dresses of the studio are mostly made by small workshops, which are less than six or seven times the original price.

Under such circumstances, it is even more difficult for wedding dress enterprises to pform into domestic sales.

For export business owners themselves, because they have always been mainly OEM processing, or lack of awareness of creating their own brands, or lack of funds to create their own brands, resulting in their lack of strength in brand building, even if they are not related to flirting, their brand competitiveness is also difficult to compete with domestic brands in the short run.

Finally, because of the huge difference between the domestic and foreign wedding market environment, not only is it embodied in the concept of consumer consumption, but also there are sales channels and various pportation costs, shopping malls management mode, terminal sales personnel management and so on. This also makes it difficult for enterprises that have been committed to exporting to adapt to the domestic market and explore their own domestic marketing mode, which eventually leads to the long road of foreign trade to domestic sales.

When we analyze the difficulties existing in the pformation of wedding garment enterprises into foreign trade, we will find that these problems are the reasons why enterprises have been mainly foreign trade and domestic sales for so many years.

However, it is undeniable that despite the difficulties, the domestic wedding industry is still gradually developing to the normal track. Facing the long road, the firm must go on firmly, and the road of the wedding dress will become broad, and the Chinese wedding market will usher in its own tomorrow.