Sporting Goods Brand Annual Report Delivers Signs Of "Warming Up"

Last Wednesday, PEAK sports and XTEP International released their annual reports. After being a leader in the industry of "a href=" http://www.91se91.com/news/index_c.asp "sports goods < /a", Anta first took the lead in issuing the 2013 annual performance announcement at the end of February.

Data show that: Despite the past year, China's sporting goods industry has not yet come out of the trough, but after a positive pformation and adjustment, some brands released annual reports have passed the "warming up" signs.

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< p > < strong > performance is better than market expectation < /strong > < /p >.

The 2013 annual results announcement of PEAK sports released in March 12th < p > shows that in 2013, the total operating income reached 2 billion 612 million 900 thousand yuan, gross profit 930 million yuan, gross margin 35.5%, net profit of 240 million yuan.

In the second half of 2013, operating income increased by 22.8% compared with the first half of 2013, and net profit margin increased by 72%.

2013 net profit in the second half was 117.8% higher than in the second half of 2012.

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< p > because of the industry's control over sales orders during the year to cope with industry problems such as overstock of retail channels and over expansion of the market, the 2013 annual performance announcement of XTEP International released in March 12th showed that the company achieved a revenue of 4 billion 340 million yuan during the reporting period, down 21.7% from the same period last year, and net profit of 606 million yuan, down 25.2% from the same period last year.

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< p > < < a href= "http://www.91se91.com > > Anta < /a > Sports announcement 2013 annual performance Bulletin shows that during the reporting period, the company's operating income was 7 billion 281 million yuan, gross margin 41.7%.

Turnover, gross profit margin and net interest rate are generally higher than market expectations.

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< p > < strong > retail pformation promotes recovery < /strong > < /p >

< p > it is understood that Anta began in 2013 with a "retail oriented pformation", and its organizational structure is fully close to consumers, focusing on enhancing the competitiveness of terminal stores and retailers.

In terms of channels, we provide retailers with more precise ordering guidelines to stabilize their inventory levels, while encouraging retailers to flexibly make up orders to reduce inventory risk.

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In 2013, the number of Anta shops totaled 7757, and the number of closed stores continued to decrease in the second half of the year, and the profitability of distributors increased continuously. P

The number of stores closed in the second half of 2013 was only 77, lower than the first half, indicating that channel health began to pick up.

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< p > > a href= "http://www.91se91.com" > PEAK < /a > sports also made a pformation from wholesale to retail operation mode in early 2012, and adopted a series of measures such as "flat" channel strategy, changing the order mode, increasing the quantity of the supplement, widely opening more internationalized seventh generation stores, optimizing the terminal image, and so on, so that the company's business condition has been continuously improved.

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< p > in terms of channel construction, the number of PEAK distributors increased from 59 in 2012 to 66 in 2013.

At the same time, the number of outlets directly distributed by dealers has increased to 36% of the total number of outlets, and the business area of single stores has increased from 86.7 square meters in 2012 to 88.6 square meters in 2013.

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< p > XTEP manages its retail channel through strict control and management, and adjusts its retail distribution network coverage through the relocation of stores or shops to improve the overall operational efficiency of its retail channels.

In addition, the wholesale discount rate increased from 60% in 2012 to 62% in 2013 to help distributors cope with market competition.

As of December 31, 2013, the total number of XTEP retail outlets was 7360, 150 less than in 2012.

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< p > < strong > industry is expected to resume growth < /strong > < /p >

< p > Anta pointed out in its annual report that the goal of Anta in 2014 is to achieve sustainable growth and to make a demonstration for the industry to go out of the trough.

It is understood that Anta's 2014 order meeting data has been three consecutive quarters of high unit number growth trend of recovery.

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< p > "the continuous urbanization process, the improvement of people's livelihood and the popularization of sports in China will further drive the demand for sporting goods with good functions and affordable prices."

Ding Shizhong, chairman and CEO of Anta's board of directors, said: "although the problem of overstock and sharp reduction in the industry has not yet been solved, it will bring instability to China's sporting goods industry in the short term. However, the pformation of" retail oriented "will lead to the improvement of profitability and confidence of retailers and achieve sustained growth of future orders, so that Anta will stand out in the industry and enter the recovery.

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< p > PEAK sports 12 announced the 2014 third quarter order meeting and 2013 fourth quarter same store sales situation also showed that in the third quarter of 2014, the total order volume (calculated at wholesale price) was 10% to 20% growth compared with the same quarter in 2013.

The same store sales in 2013 (at retail prices) showed an increase in the low unit number compared with the same quarter in 2012.

This is the two quarter of PEAK's Quarterly Orders and single store sales growth.

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< p > < < sports goods > a href= > http://www.91se91.com/news/index_s.asp > > market > /a > winter is over and accelerating.

PEAK sports CEO Xu Zhihua said: "in the past two earnings cycle net profit increased significantly, while PEAK's second quarter and third quarter 2014 orders data continued to grow, which indicates that the industry's warmer signal is growing stronger."

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