How Is Ray Tibor Going To Break The Ice?

Recently, the annual "two sessions" held in Beijing, the new normal, economic downturn, "breaking 7" has become the hot words of many representatives and media reporters. Due to the obvious slowing down of the economic situation, the 2015 GDP growth target once again became the focus of discussion of the "two sessions".

During the two sessions in March 12th,

Party is held in Chengdu on the 15 birthday.

The event is not only a birthday celebration for a garment company, but also a seminar on the development of the clothing brand under the new normal. How to break the ice in the face of adversity, and the company has given its own answer.

Adversity breaks the ground and hard work is done.

As we all know, the annual growth target of GDP can reflect the economic situation of China in that year.

According to the 2014 national economic and social development bulletin published by the National Bureau of statistics in February 26th, China's gross domestic product (GDP) was 63 trillion and 640 billion yuan, an increase of 7.4% over the same period last year, which is lower than that estimated at the beginning of 2014.

As an important part of the national economy, the textile and garment industry failed to take the lead in 2014. The trend of closing shop, declining performance, running the boss and closing the brand also became a hot word in the clothing industry.

In March 5th, Premier Li Keqiang mentioned in his government work report that China's GDP growth target will drop to around 7% in 2015.

Down to 7%, for the clothing industry, means that the external economic environment continues to deteriorate, which means that the cold winter has not yet passed.

How to break the situation and how to seek further development will become a common problem for the clothing industry.

On March 12, 2015, Ray Tibor's 15 birthday Party was presented at the world garden peach orchard in Chengdu.

On the day of the event, apart from Ray Tibor's senior executives and employees, global strategic partners, international working teams, agents at home and abroad, as well as all the major media in Chengdu, Mr. Wang Zhuo, vice president of the China clothing association, was invited to attend the event. He shared the view of the "new normal" development of Chinese clothing from the height of the industry and the guests.

At the scene of the event, vice president Wang Zhuo appeared particularly relaxed in the face of the sadness of some dealers.

He said that in fact, he is very confident about the future of the garment industry, because the adjustment facing the garment industry is "danger", "machine" and "danger".

The rapid development of the past twenty years has covered many problems of the clothing industry itself.

For example, we do not attach importance to product design and development, ignoring the deep integration of supply chain.

When the economic situation is good, pigs can fly to the sky and make money at random. Many brands ignore the links that should be emphasized.

Now the environment is bad, but we are forced to think seriously about what clothes are and what clothing brands should do.

In fact, we will find that most of the brand performance decline is a normal adjustment.

The real problem is those brands that have their own problems. Some of the best brands still achieved good results in 2014.

Vice President Wang Zhuo said firmly that the current round of adjustment is a good thing for the long-term development of China's garment industry.

Comprehensive upgrading of operational capability.

From the contrary, it develops from me.

After the wonderful speech of Wang and Sheng vice president, Mr. Liu Changming, chairman of Ray Tibor enterprise, made a theme "only" change "suitable", and shared the road of Ray Tibor enterprise breakthrough under the "new normal" with the guests. Many of Liu Dong's views and President Wang did not agree.

At the beginning of the speech, Liu Changming first spoke the data, and from the national macro data to the enterprise's own business indicators, it showed clearly to the participants. Under the low macroeconomic indicators and the poor industry environment, the overall business situation of Ray Tibor enterprise is still relatively stable.

On the basis of relative stability of hard power, the soft power of Ray Tibor enterprise has improved a lot. For example, in 2014, it became the first national industrial design center designated by the Ministry of industry and commerce.

The promotion of these soft power, including design capability, is more exciting than Liu Changming's beautiful business indicators, because these soft power is the cornerstone of the long-term development of enterprises.

In the face of the macroeconomic environment which is still not optimistic in 2015, Liu Changming said that in the face of the new normal, we must have a good mentality and a better state.

In an interview with reporters after the meeting, Liu Changming said, "someone has been asking me," is Ray Tibor's business not affected by the bad economic situation in China? If I tell you that it has not been affected, it must be a lie.

The so-called new economic normal, I think for the clothing industry is a challenge and an opportunity.

As long as we insist on product oriented, terminal is king, strengthen supply chain integration, and improve our own internal strength, Ray Tibor enterprises will be able to fly against the wind.

Capturing people's hearts with design and highlighting the quality of products is essential for the display of products on the 15 birthday of Party.

Ray Tibor's three major brands, Raidy Boer (Ray Tibor), GHILARO (pliteration Ginano) and Ferrante (pliteration: Ferrante), staged the 2015 autumn and winter new fashion show with the theme of "inducing the spirit of nature".

The T stage, under the contrast of exquisite colors, fine costumes and excellent models, runs through the space and time, the aura of all things, and gives the soul to the entire stage. It makes Ray Tibor's three brand 2015 autumn and winter dress dance and sublime in the trend. Let us have a deeper understanding of the quality of men expressed by ray Tibor enterprise.

Good products are inseparable from the support of powerful terminals.

That night, the business of "ten people moved" was awarded by the company. Thanks to those image consultants, distributors and global strategic partners who grew up with the company.

In their 15th anniversary birthday celebration, Ray Tibor enterprises vividly explained what is called "product oriented and terminal is king" in a real action.