Chinese Women'S Clothing Index Fetal Movement &Nbsp; Or Become Industry Weathervane.

In recent years, a new industry index has emerged in Zhejiang's professional market.

Reporters learned that, as the largest domestic

The construction of "Zhejiang price index platform" has become one of the key tasks of the Zhejiang Provincial Price Bureau in 2012. The Zhejiang Conference on price held recently revealed that Zhejiang will strengthen the research on the construction of Zhejiang price index platform, support and promote a number of special industrial clusters to create price indices, explore the establishment of Zhejiang price index release platform, enhance the price right of Zhejiang industry in domestic and international markets, and enhance the competitiveness of Zhejiang enterprises.

Women's wear test run

Hangzhou Sijiqing clothing market has become one of the largest clothing distribution centers in China.

According to a recent report by the Hangzhou daily, the district has gathered 18 professional clothing markets, and has over 1 households, forming women's clothing, men's wear, children's wear, fine costumes, casual wear, business information, clothing materials and accessories, and comprehensive eight major blocks.

"Hangzhou Sijiqing China Women's clothing index" is presided over by Jiang Jianhui, a teacher of statistics and mathematics college of Zhejiang Gongshang University.

Jiang Jianhui introduced to the daily economic news reporter that the index is based on the modern statistical index theory and comprehensive evaluation method, which fully reflects the commodity prices, market demand and trend of changes in Hangzhou's clothing market.

Jiang Jianhui introduced the index of fashion index for the first time in addition to price index, prosperity index and confidence index.

"The development of China Women's clothing index is conducive to timely mastering and releasing price information of clothing market, providing price information service to all parties in the market, reflecting the prosperity of Sijiqing's clothing market and its leading position in fashion at all times."

Jiang Jianhui said the women's clothing index was passed by experts at the end of last year.

"At present, in the trial operation stage, information workers are collecting market data every day.

In 2012, an appropriate timing will be officially released.

He further indicated that the Chinese clothing index, which was previously reserved, was later adjusted to the Chinese women's clothing index.

It is said that the Chinese women's clothing index will become the "wind vane" in the Chinese women's clothing field. Its formulation and release will play an important role in establishing and consolidating the Sijiqing clothing characteristic block in the national clothing wholesale industry, and playing an important role in the status of the information center. It can better strengthen the influence and the discourse power of Sijiqing clothing market to the national clothing industry, further expand the popularity of Sijiqing and enhance the international competitiveness of Chinese women's clothing.

Wang Yao, vice president of the China Federation of Commerce, suggested that third party data should be increased in terms of index release to enhance the persuasiveness of the index; meanwhile, the establishment of each index system should be more scientific, reasonable and clear; the frequency of publication should be abandoned by human factors and seasonal factors, and the accuracy of source data must be ensured.

Luo Yulong, deputy director of the China Federation of Commerce Marketing Committee, told the media that the competitive society needs decision-makers to master basic information. The purpose of the Sijiqing clothing index should be to provide the most fresh and authoritative basis for operators, consumers and managers.

Zhejiang has the advantage of professional market.

Zhang Zhiyi, director of the market planning and Management Department of the Zhejiang Administration for Industry and Commerce and director of the private and private economic supervision bureau, said at the Zhejiang meeting two times ago that most of the more than 2000 markets in China are related to Zhejiang people and sell a large number of Zhejiang commodities. Zhejiang should continue to vigorously develop the specialized market.

Shortage of resources, but the professional market has become a major feature of Zhejiang's industrial economy.

Zhang Rongfei, deputy director of the Zhejiang Provincial Bureau of statistics, said that there are more than 4000 markets in Zhejiang.

The reporter learned that, at present, Zhejiang has formed specialized markets such as Shaoxing textile, Yiwu commodity trade, Haining leather and so on. As of now, Yiwu is known for its "China Commodity Index" and Shaoxing Keqiao "China Textile City textile index".

In addition, it also includes the "cocoon silk price index" of China's cocoon silk market and the "green tea price index" of Lishui's tea market in southern Zhejiang. In Yuyao, China's Plastics City is improving the "China plastic price index". In September 2011, the world's first price index of freshwater pearls - the Huadong Zhuji pearl price index was released; in January 6, 2012, the first leather industry index of China, the Haining leather index, was also officially released.

Jiang Jianhui said that these indices generated by the professional market "general R & D costs and maintenance costs, and daily operations are undertaken by local governments and enterprises."

There are few successful cases in the "multi brand" strategy of domestic clothing enterprises, every reporter Zheng Peishan.

With the gradual emergence of the clothing brand ceiling, the multi brand layout of the major garment enterprises surfaced.

A few days ago, the good news bird (002154, SZ) sold to the Korean brand, bought the Korean brand LG fashion group's leisure brand HAZZYS in the domestic market for 10 years.

The same as the wedding birds, including the clothing of Shanshan, YOUNGOR (600177, SH), seven wolves (002029, SZ) and Li Lang, etc., the multi brand layout has already begun.

However, "many domestic

"The ceiling of single brand profitability has emerged."

Yang Dayun, chairman of UTA group, said: "the era of single brand profits has passed, and now we need more brand to share risks."

At present, the development of multi brands can choose three ways: create brands, buy domestic designer brands, and act as agents of international brands.

This means that the existing clothing brand resources have become more and more precious.

Whether or not to seize resources will become one of the key factors in the next round of shuffling of garment industry.

One of the leading brands of many brands in China is Shanshan Group. For the layout of multi brands, Zheng Yonggang, chairman of Shanshan Group, has already stated that it will seize high-quality international resources and enhance its own strength.

According to the data of Shanshan stock (600884, SH), at present, there are more than 20 clothing brands in Shanshan banner, and the Ningbo Shan Shan fashion clothing brand management Co. Ltd. is the platform for unified operation management.

"Although there are many brands, unfortunately, there is no strong brand in Shanshan."

Cui Hongbo, founder and chief executive officer of Shanghai brand management consultant Co., Ltd., pointed out to reporters that without the support of the main brand, Shan Shan's multi brand strategy is like "a legion of legions of different brands" stacked together by many brands.

This makes the earliest brand pioneers of the clothing industry in Shanshan not enjoying the dividends brought by many brands.

Resources are differentiated

"Whether it's a good bird or a fir, it's a pity that we haven't seen many successful cases."

A reporter close to the wedding bird told reporters that behind this is a common problem in the domestic clothing industry. "When making many brands, the clothing companies have not changed their ideas."

Indeed, through the newspaper's report, many brands did not bring the ideal profit support to the wedding birds.

The net profit of Zhejiang San tra apparel Co., Ltd. was in a state of loss in 2010. The profit of Shanghai Bao bird Clothing Co., Ltd. was 2010 lower than that of 2009, with net profit of 15 million 910 thousand yuan, 31.03% lower than that in 2009; Shanghai Shanghai Fashion Co. Ltd. is in a state of loss.

"In the process of multi brand development, the differentiation of resources is inevitable."

Cui Hongbo pointed out that how to deal with the differentiation of resources is a problem that garment enterprises must consider. After developing many brands, the resources of production, supply and marketing will be differentiated.

Because of the worry that resources are being differentiated, most clothing companies can not make up their minds to separate their brands from the company.

This leads to the fact that most companies make more than one brand, but there is no way to distinguish the main brand from the product line to the marketing terminal.

The above close to Pacific bird told reporters that

Cui Hongbo said that the road of multi brands must go, but how to truly enjoy the profit growth brought by multi brands? This is a process that requires long-term learning, which will affect the next round of shuffling of the domestic garment industry.