Hinterland Oograph 9 Is A Mountain Village &Nbsp; The Name Of The Nameless Seller Is Also Known As Oteri J

Discount is king's outlets sales more than exclusive stores.

Here's a special business format in the retail sector, Oteri J.

This is the case of orlet.

In a few days, the Spring Festival, many shopping malls all over the country are overcrowded.

The sale of discount brand merchandise based Ortles, naturally also favored by many consumers.

Reporters visited the outlets of Beijing in recent days to see the reports just sent back.

Reporters visited the largest two outlets in Beijing: Yansha OAIS and Seth Ole, the staff of the mall said that the traffic and sales volume of the shopping malls in the Spring Festival approached new heights. In the last weekend before the Spring Festival, the average daily traffic of Yansha orrice exceeded 50 thousand passengers, and sales income was close to 20 million yuan. Even some brand discount stores sold more than the regular stores in the ordinary shopping malls.

Salesperson: the discount from eighty percent off special price to forty percent off, the special price is more suitable for the people, the price of the parity price, until one thousand two thousand clothes also have, and then different kinds.

Because ole people have relatively large traffic volume, it should be said that discount stores sell better than regular stores.

Reporters found that there are not only luxury brands such as Zegna, BURBERRY, but also in ortleslie.

Consumers: cheaper than shopping malls.

What attracts us most is whether it is called big brand or small price.

Anyway, it's cheap. I'll buy two pairs of shoes more than 400 or five hundred yuan.

Reporter: in other shopping malls?

Consumer: a pair of shoes can't be bought.

They are very cheap. I bought almost ten pieces, only a few hundred yuan.

Reporter: if you are in a general shopping mall?

Consumer: almost more than 1000, which is folded and folded.

The price range is large and the price is substantial. Let some consumers who are sensitive to price take orlet as a good place to scour goods.

Salesperson: like our family audience is quite fixed, like our old customers will often come to us, he will be optimistic in the price store, for example, the price will be higher, he can not accept, he will wait for the discount will come to buy.

Consumers: there may be no discount for those stores that are likely to be normal, but buying discounts is actually more appropriate.

Sales staff told reporters that most of the brands sold in Ott Leslie are seasonal discounts, usually in stock.

In recent one or two years, in order to attract more customers, some of the outlets of the outlets have also ordered from abroad, which are not available in the price stores.

Salesperson: there will also be a customer of the price store. Then, because our store and this brand are different from the two stores, such as our company has some goods that are applied by the company, and the guests from Italy will feel that the goods are different.

Brand plus discount achieves the orlies mode

In an interview, the reporter found that the reason why many outlets were favored by orlies was mainly its brand name products, but sold at a lower price.

How exactly did orter really do this? What is its unique business model?

Chen Hongbing, vice president of Pcd Stores Group Ltd: in fact, the true meaning of outlets is a discount store, which is a way of operation that distinguishes the shops in the city. It is a shopping mall and a retail format.

Kou Ping, general manager of shopping center, Beijing: "the commercial retail mode came into being with the development of the internationalization of the commodity brand. The higher the degree of internationalization of your brand, the larger the sales volume will be, and it will form part of the inventory. This part of the stock will be digested and recycled by setting up factory shops and brand Direct stores. The Brand Company will further increase the prices of goods in the regular stores and speed up the turnover of commodities.

Kou Ping told reporters that the core of Oteri J is selling discounted goods, both to enable consumers to buy cheap and affordable goods, but also to make the brand earn money, so the price of oorlies in the rental and other aspects is lower than the general shopping malls.

Kou Ping, general manager of Beijing's Yansha outlets business center, Mr. Kou Ping: our cooperation with international brands and brands is mainly based on joint operation. Our profit is 50% to 60% of the profit store, so we give branding great market space. We also think that such a favorable condition can make our commodity prices lower and maximize the benefits to consumers.

In the interview, the reporter also learned that Oteri J generally has a certain distance from the city center, which has a certain scale, which will not affect the sale of the brand positive commodity, but also reduce the operation cost.

In addition, Oteri J also provides parking, catering and other ancillary services.

These ancillary services are also very attractive to consumers.

Consumer: I think it's comfortable, not crowded and convenient. There are also dining places upstairs. It's very convenient to park, and the traffic is very convenient.

Another consumer: the first thing I felt was that orlies was bigger, and the other one was very convenient for me to stop. There were more varieties, including all kinds of big brands, the brands that ordinary people could afford, and the other, if we were tired of shopping, we could eat something here, which is more convenient in this respect.

Domestic brands also take part in the localization of outlets.

It has been 100 years since the development of the orlis mode in the United States. It can be said that it is very mature, but the development time in China is not long, but it is only 10 years now.

Although the time is not long, some people in the industry believe that Oteri J has a bright future in China.

Look at the report.

The first Oteri J in Beijing is located in the East Fourth Ring of Yansha outlets. In 2002, there was only one building in the A block. As Oteri J was accepted by more and more consumers, there were two blocks of B block and C block. The staff told reporters that because of the good performance, there were many brands waiting to be queued every year. When choosing brands, they attached great importance to the proportion of Chinese brands.

Kou Ping, general manager of shopping center, Beijing: about 50% of our merchandise brands are famous brands of international brands and international brands. We still have 20% to 30% famous brands in China. We want to operate both international brands and build a platform for brand development in China.

In the interview, the industry told reporters that at present, in Beijing, Shanghai, Shenzhen and other places have already set up some outlets, there will be more orlies in China in the future.

China Spring Department Store [vice president of Group Co., Ltd. Chen Hongbing: now China is almost at the beginning stage. Therefore, there are many oorlies in China. Especially with the growth of China's economic capability, there are cars in the family, and it is very convenient to travel.

Domestic Oteri J: 90% suspected cottage collapse and expansion as fast as

It is precisely because of the prospect of Oteri J, in recent two years, a large number of outlets projects throughout the country, many developers, channel providers, brand businesses want to share a slice of the cake.

The ensuing rumors of enclosure and bankruptcy are also full of them.

Then, did Oteri J's road to China's expansion go smoothly? What problems did localization's orlies encounter?

According to preliminary statistics, at present, there are more than 200 outlets in the Chinese market, and there are more than 400 under the banner of orters. Among them, 9 of Chengdu are Shanzhai.

According to incomplete statistics, there are at least 7 outlets in China in the short span of one year from May 2010 to May 2011. After the Spring Festival, the newly opened orlies will be estimated to reach 8 to 12.

But with Oteri J's crazy expansion, its bankruptcy and bankruptcy rate is also amazing.

In September 2009, the first Concord city in Qingdao was opened, but only a year later it quietly left. In July 2010, Windsor rice, Chongqing, was shut down after a year and a half and pformed into a tea store. In October 2011, Ningbo outlets closed down because of the chain of funds.

At the same time, rumors about developers taking advantage of outlets are also flying everywhere.

Because of the large area of the otteras, some developers, in the name of the construction of outlets, take a low price according to the commercial real estate. Even though the profit of the mall itself is not good, there are lots of cheap plots in hand, and developers will not suffer losses.

At the same time, Oteri J's construction can also lift the price of surrounding housing, and rely on the sale of residential and some scattered shops to quickly withdraw funds.

Therefore, whether it is famous or not, as long as it can not sell the tail store or even the store, it has hung the name of Oteri J.